Finally, a better way to attract your ideal customers

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Recording and slideshow of Sacramento SEO Pro presentation available On March 14, 2013, Mark Anthony Germanos of YourSEOWizard.com presented Finally, a better way to attract your ideal customers to Success Women Today. Response was very positive. Audience members left with five great takeaways: * You need a professional picture * You need to monitor pictures people post online and tag you in * You need a good, short answer to the question "Why should I do business with you"? * You need to understand the keyphrases your ideal customers will use when looking for someone who provides the products and services you offer, but does not know you exist, and * You need at least 6,000 words of content. Audio at http://yourseowizard.com/wp-content/uploads/2013/04/Womens-Success-Today-20130314.m4a

Business

Finally, a better way to attract
your ideal customers

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You do not have to take notes

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What do you already know
about Internet marketing?

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Not ready for this yet…

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Your ideal customers…

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Success looks like this

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks like
in Google search results

Key phrase and Ranking Results
Sacramento SEO 1, 2, 4 4,980,000
Sacramento PPC consultant 6, 7 6,570,000
Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

What success looks like
in web site visits

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Get a professional picture

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Manage your image

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

When something good happens…

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do
business with you?

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do
business with you?

Continue the conversation
“My ideas save my bosses/clients $$”
“I will make your life easier”
“I turn your problems into solutions”
“This is what I do. I’ve been doing it…”

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do
business with you?

1. ____ ____ ____ ____ ____ ____ ____ ____
____ ____ ____ ____ ____ ____ ____.
2. ____ ____ ____ ____ ____ ____ ____ ____
____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____
____ ____ ____ ____ ____ ____ ____.
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 160 characters, why should I do
business with you?

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract your ideal
customers to you

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Key phrases attract my ideal
customers to me

Sacramento SEO

Sacramento PPC Consultant

Sacramento Small Business Revival

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

You need content

6,000 words
60 minute speech
14 pages

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Post your content…everywhere

6,000 words
60 minute speech
14 pages

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Reuse content?

6,000 words
60 minute speech
14 pages

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Reuse content?
Yes Yes Yes Yes Yes Yes Yes Yes

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

Easy to find me? Yes!

Web: www.yourseowizard.com
Facebook: www.facebook.com/cameronparkcomputer
Twitter: www.twitter.com/markgermanos
LinkedIn: www.linkedin.com/in/markgermanos
YouTube: www.youtube.com/user/markanthonygermanos
Phone: 415-997-8864, 916-752-6767
E-mail: mark@yourseowizardcom

©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

In 15 words, why should I do
business with you?

1. e.g. I use web tools to help your ideal
customers find you.
2. ____ ____ ____ ____ ____ ____ ____ ____
____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____
____ ____ ____ ____ ____ ____ ____.
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Key phrases attract your ideal
customers to you

e.g. Sacramento SEO

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

What we covered today
Task Why bother? How to get it done 
1. Professional Create a professional image Get a professional picture
picture taken, then upload it to
your online profiles
2. Protect your Prevent embarrassing pictures Remove your TAG from
image from appearing in your profiles pictures

3. Create your Online profiles will request Write a 15 word response
summary summaries. People want to read to: “Why should I do
short and sharp summaries business with you”?
4. Identify your Help your ideal customers find you Identify what they must
key phrases type in a Google search
window to find you
5. Publish The more content you create, the Record/write 6,000 word
sufficient content more attractive you become manifesto for blog entries

If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

Primary themes
• Professional picture
– What I post
– What other people tag
– Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,
Google+
• Develop the 15 word response
– Show where I can use it. LinkedIn, blog, FB, web site bio
– Story of why I wrote my first one and why you need one online
• Google Video (YouTube)
– What you need to make a good video
– Camera shy
– Example of a YouTube video success (Tamara Dorris)
• Keyphrases (the bridge)
– What you selling
– What your ideal customer wants to buy
• 6,000 word manifesto
– Web site, blog, responses to others’ blogs, articles

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Finally, a better way to attract your ideal customers

8. What success looks like in Google search results Key phrase and Ranking Results Sacramento SEO 1, 2, 4 4,980,000 Sacramento PPC consultant 6, 7 6,570,000 Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000 ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

18. In 15 words, why should I do business with you? Continue the conversation “My ideas save my bosses/clients $$” “I will make your life easier” “I turn your problems into solutions” “This is what I do. I’ve been doing it…” ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

19. In 15 words, why should I do business with you? 1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

24. Key phrases attract my ideal customers to me Sacramento SEO Sacramento PPC Consultant Sacramento Small Business Revival ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

33. Easy to find me? Yes! Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputer Twitter: www.twitter.com/markgermanos LinkedIn: www.linkedin.com/in/markgermanos YouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767 E-mail: mark@yourseowizardcom ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767

34. In 15 words, why should I do business with you? 1. e.g. I use web tools to help your ideal customers find you. 2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

35. Key phrases attract your ideal customers to you e.g. Sacramento SEO If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

36. What we covered today Task Why bother? How to get it done  1. Professional Create a professional image Get a professional picture picture taken, then upload it to your online profiles 2. Protect your Prevent embarrassing pictures Remove your TAG from image from appearing in your profiles pictures 3. Create your Online profiles will request Write a 15 word response summary summaries. People want to read to: “Why should I do short and sharp summaries business with you”? 4. Identify your Help your ideal customers find you Identify what they must key phrases type in a Google search window to find you 5. Publish The more content you create, the Record/write 6,000 word sufficient content more attractive you become manifesto for blog entries If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

37. Pump up your uLinkNetwork profile If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com

38. WeWillFixYour.biz

39. Primary themes • Professional picture – What I post – What other people tag – Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards, Google+ • Develop the 15 word response – Show where I can use it. LinkedIn, blog, FB, web site bio – Story of why I wrote my first one and why you need one online • Google Video (YouTube) – What you need to make a good video – Camera shy – Example of a YouTube video success (Tamara Dorris) • Keyphrases (the bridge) – What you selling – What your ideal customer wants to buy • 6,000 word manifesto – Web site, blog, responses to others’ blogs, articles

Finally, a better way to attract your ideal customers

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Finally, a better way to attract your ideal customers