Personal portfolio of freelance graphic designer/illustrator - Mark S. Hufford

1. Mark S. Hufford
Digital Graphic Design Portfolio

2. [ project ]
Packaging Design and Branding
[ date ]
May 2012
[ description ]
Create a brand logo and package design for a
multi-unit carrier. Concept; Verona flavor infused
olive oils for culinary use. Project included a full
product profile. Final prototype design files were
professionally printed prior to assembly.
Photoshop and Illustrator
Product Packaging Design
[ notes ]
Images used: pepper, garlic, basil, lemon and
olive wood photographed by Mark Hufford

3. [ project ]
Thumbnails
Packaging Design and Branding
[ date ]
May 2012
[ description ]
Create a brand logo and package design for
a multi-unit carrier. Concept; Verona flavor
infused olive oils for culinary use. Thumbnail
process for project labels and carrier.
Product Package Thumbnails

4. [ project ]
Illustration for magazine article
[ date ]
January 2012
[ description ]
Mixed media illustration for magazine article
written by Patricia Sharpe of Texas Monthly
Magazine. The project objective was to
incorporate a concept and mixed media
illustration that supports the article title and
content. “Eating Their Words” questions the
top Texas chefs about their predictions for
future food trends in the state of Texas over
the next several years.
Photoshop and InDesign.
Advertising Design

5. [ project ]
Event program design
[ date ]
March 2012
[ description ]
Project objective was to recreate a program
design for a real life event. The Austin Classical
Guitar Society hosts ‘Guitars Galore’ each year
that supports the education and instruction of
classical guitar to school children in the Austin
area. Design utilized Illustrator, Photoshop and
InDesign.
[ notes ]
Images used of guitar and woodgrain were
photographed by Mark Hufford. Logos and
event content are from the ACGS website.
Event Prgoram

6. [ project ]
Illustration and magazine page layout
[ date ]
January 2012
[ description ]
Original watercolor illustration for magazine
article. Page layout incorporates Ice 9 surf
board foam blanks with the article on the
hottest surfing spots. This is page one of the
complete article.
Photoshop and InDesign.
IN AN INCREASINGLY BUSY Byron Bay, Australia
world, going for a surf is a chance
to get back to nature, test yourself This onetime sleepy dairy town
against the ocean, have fun and turned hippie-surfer-stockbroker en-
get some exercise. And these days clave is quite possibly the best place
learning to surf doesn’t have to be in the country, maybe the world, to
Advertising Design
the fearful, difficult proposition it learn to surf. There’s a variety of
once was. Forgiving foam surf- waves to suit different levels, from
boards and qualified surf instructors gentle rollers off Watego Beach to
mean standing up and riding a wave the beach breaks of Tallows and
in your first session is very likely — The Wreck (in small swells).
and then you’re hooked.
Byron Bay Surf School offers both
Read on for Matador’s list of the lessons and accommodation. Or
best surf spots to start your new stay at the Byron Bay YHA (for-
addiction… merly J’s Bay), complete with pool.

7. [ project ]
Event poster design
[ date ]
January 2012
[ description ]
The objective for the Texas Folklife Festival
project was to use traditional illustration in
combination with type that communicated and
supported the event image. Illustration and
border completed using acrylics.
Project completed in Photoshop and InDesign.
[ notes ]
Final concept submitted to the Texas Folklife
Festival event poster contest for use in 2013.
Event Poster

8. [ project ]
Full page advertising layout
[ date ]
July 2011
[ description ]
Design and layout for full page advertisement
with effective use of type and imagery.
Logo for Sweet Indulgence was created in
Illustrator. Page layout completed in Photoshop
and InDesign.
Advertising Design

9. [ project ]
Event Poster and Program Cover
[ date ]
April 2011
[ client ]
Softball Austin
[ description ]
Redesign and layout for Softball Austin’s yearly
hosted tournament open to the LBGT softball
leagues in all states. Event poster printed and
used throughtout the Austin area to promote the
event and the design was also used for the event
program. Photoshop and InDesign.
Event Poster

10. [ project ]
Page layout
[ date ]
February 2012
[ description ]
Project: design and complete a single page
layout using typography and imagery for print.
Page layout is for a 9” x 9” book of poetry.
Images by photographer Christine Cote.
Photoshop
Digital Graphics

11. [ project ]
DVD redesign
[ date ]
October 2011
[ description ]
Objective: recreate a DVD cover and label
utilizing only typographic elements. Type was
used to recreate the statue that the movie is
so well known for. All required DVD package
elements included in layout and design.
[ notes ]
see original image
DVD Redesign

12. [ project ]
Web Site Layout Design
[ date ]
August 2011
[ description ]
Objective: Create a logo and design
at least four page layouts for a web
site that demonstrate consistency
in navigation, theme and style. Logo
was printed on a coffee mug and
embroidered on a baseball cap for
use in the project.
Photoshop and Illustrator
[ notes ]
Images used are original.
Website Design

13. [ project ]
Spot Illustration
Two page layout
[ date ]
September 2011
[ description ]
Objective: create three spot
illustrations to support the subject
and content in a two page layout.
The spot illustrations communicate
the process of baking cookies.
Illustrator
Digital Graphics

14. [ project ]
Corporate Identity
[ date ]
April 2012
[ client ]
Josh Youngblood,owner. Economy Air
[ description ]
Objective: Create a corporate identity and
standards of use manual for HVAC company
Economy Air. Package includes business forms,
marketing tools, vehicle sign, brand identity
overview and guidelines.
Illustrator and InDesign
Corporate Identity

15. [ project ]
Logo and advertising design
[ date ]
June 2012
[ client ]
Brian Snyder, owner. Splash of Color
[ description ]
Client request was for a logo design that would
be used on business forms and marketing
materials for a house painting business. The
objective was to create something colorful that
would communicate clearly what Splash of Color
offers. With the completion of the logo, the client
required a design and layout for door hangers
that were printed by A’DEAS Printing.
Designed in Illustrator.
[ notes ]
Photo images supplied by client.
Advertising Design

16. [ project ]
CD Package Design
[ date ]
August 2012
[ client ]
Champions of Commerce aka C.O.C.
Joe Rushing and Rob Cox
[ description ]
Cd package design used to label and promote
live performances of the duo C.O.C. Required
packaging elements: jacket, label, 6 page folder
and tray insert.
[ notes ]
All original images supplied by client Joe Rushing.
CD Packaging

17. [ project ]
Corporate Identity and Logo design
[ date ]
June 2012
[ client ]
Nick Snyder, owner.
Heritage Painting Services, Inc.
[ description ]
Client needs: corporate logo and identity for
use on all advertising, marketing materials and
business forms that would aid in the franchising
of the business. Standards for the use of the
logo and branding are set for consistency with
the company image.
Logo Design

18. [ project ]
Digital Illustration
[ date ]
September 2011
[ description ]
Objective: Study of object shape and volume
utilizing tools, techniques, layers and effects
in Adobe Illustrator CS5.
Digital Graphics

19. Traditional Illustration
[ project ] Charcoal Drawing [ date ] November 2009
[ description ]
Charcoal drawing from life demonstrating reflections, shadows, and environment.

20. [ project ]
Interior Space in Perspective
[ date ]
August 2010
[ description ]
Conte drawing from life showing perspective in
an interior space.
Traditional Illustration

21. Mark S. Hufford
graphic designer
Contact Information
P.O. Box 283 Buda, Texas 78610
(512) 749-7411
website - www.mshgraphicdes.com
email - info@mshgraphicdes.com

22. “Ice9 magazine ad”
Surfer. Oh, So Sweet. 22 July 2010. 8 January 2012 <http://www.surfermag.com/features/icenine-
foamworks/>.
“Eat Their Words mixed media illustration for magazine article”
Sharpe, Patricia. Eat Their Words. February 2008. 24 January 2012 <http://www.texasmonthly.com/
preview/2008-02-01/feature4>.
“Guitars Galore event program”
ACGS. Austin Classical Guitar Society Sponsors. 2012. 4 March 2012 <http://www.austinclassical-
guitar.org/>.
“Texas Shootout event poster and program cover”
Softball Austin. Welcome. 2012. 15 April 2011 <http://www.eteamz.com/softballaustin/>.
“COC CD packaging”
Rushing, Joe. Champions of Commerce. 14 February 2012. 1 August 2012 <http://championsofcom-
merce.bandcamp.com/album/everythings-auxiliary-ep>.
Images:
Rushing, Joe. COC Images. San Marcos.
“Faith image and type for poetry book”
Dreamer, Courageous. Taking That Leap of Faith. 17 June 2008. 20 February 2012 <http://www.best-
Asset Resources
love-poems.com/poems.php?id=1053531>.
plaintextures. Plaintextures. 2012. 20 February 2012 <http://www.plaintextures.com/index.php>.
“Midnight in the Garden of Good and Evil re-design”
IMDb. Midnight in the Garden of Good and Evil. 2012. 15 October 2011 <http://www.imdb.com/
title/tt0119668/>.