10. REASONS FOR MOBILE OPTIMIZATION
Improved User Experience
Ease of Use
Better Flow
Higher Satisfaction
Engagement and Context
Location Awareness
Click to Call
QR Codes
Brand Identity
Stand Out
Great First Impression
Positive Modernized Image
11. REFERENCES
Information
http://www.hswsolutions.com/services/mobile-web-development/
advantages/
http://www.wizmarketings.com/blog/mobile-website-facts-benefits/
Editor's Notes
brand:me clothing is the newest clothing line to express individuality and self expression as a person. I started this line with the idea that everyone is a star in their own right, but we must be open and accepting to everyone else’s star qualities.Photo Credit: www.brandmeclothing.com
We strive to raise awareness for others to embrace what everyone has to offer and not be close minded because others thoughts and opinions don’t match ours.Photo Credit: www.brandmeclothing.com/aboutme
How do we take our product to those that are on the go?Photo Credit: Mark Mueller
While there are many benefits to mobile versions of a website the three that stand out the most are improved user experience, engagement and context and brand identity. iPhone Photo Credit: http://upload.wikimedia.org/wikipedia/commons/thumb/d/d2/IPhone_4S_No_shadow.png/250px-IPhone_4S_No_shadow.pngDroid Photo Credit: http://valencialabs.com/static/img/droid.png
With improved user experience you create a website that is easier to use through a better design optimized for a smaller screen. This could mean anything from re-ordering navigation to showcase the mostly used aspects of the site to simplifying the order process so there are less steps. This is turn will create a better flow and increase customer satisfaction.Photo Credit: http://blog.avangate.com/wp-content/uploads/2008/08/usability-start-300x261.jpg
Engagement on your site takes a big step forward when you go mobile because of things like location awareness, click to call and QR Codes. Through location awareness our site and product can be found when someone is within the proximity. They can also reach us through the click to call feature which has been made available through search engines like Google and Yahoo as well. With the addition of QR Codes to most of our media like business cards, promo photos and advertisements customers will be able to snap a photo and be taken right to the product on our mobile site.Photo Credit: http://www.engagementlabs.com/wp-content/uploads/create-icons.png
A mobile optimized site will help us stand out from the competition and will be less expensive to produce than a native application. It creates a great first impression to new visitors and shows that we are keeping up with the ever changing digital age.Photo Credit: http://www.interactiveinsightsgroup.com/blog1/wp-content/uploads/2009/04/social-brand-identity.jpg
By optimizing our content for mobile devices like smart phones and tablets we will create an better overall environment for people to interact with our brand and in turn increase leads and sales. Not only that, but we will increase awareness for who we are and what we do.Photo Credit: http://www.netactive.co.nz/sites/default/files/phones.png
