Sample: Web Analytics Report

1. clientsite.com
Web Analytics Report - Post launch
Delevered:
tbd, 2010
Data from:
June 1st - june. 28th 2010

2. Site Performance
Reporting Period: 6/1 - 6/28
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3. How They Came To The Site
Top 5 Referring Sites
1) clientsite.com
2) coupondad.net
3) printablecoupons.com
4) hip2save.com
5) mysavings.com
Direct traffic to client site has increased, however the percentage in aggregate compared to
last month has gone down.
-This does not mean direct traffic is underperforming, but that our other sources of traffic
have improved substantially.
clientsite.com was the top referring site to clientsite, sending 306 visitors that all spent on
average more than 1:24 and viewed at least 2 pages.
-This tells us that the people visiting clientsite.com, are also interested and engaged with the
content provided on client site.
Search traffic has increased substantially, which can be attributed to the launch of the
Google Paid Search campaign, and our SEO efforts.
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4. Search Performance
Organic and Paid
The top pages are driven by the paid ads and too much stock should be put into their relevance.
Maintaining relevant content on the coupons page will ensure continued referrals and decreased
bounce rate once new visitors arrive.
The organic traffic is rather light at the moment, though we are at least ranking for the brand name
on Bing and Yahoo. Ranking on Google, even for these branded terms, is not occurring at the
moment.
-We recommend breaking up the term “clientsite” in two words (client & site) to help search
engines recognize/index our branded search terms
The overall CTR was slightly lower because we were testing various sites on the Content Network but
have since paused them due to lack of performance and are now focused solely on the Search
Network, where our CTR of 2.82% holds steady.
-The average CTR for an AdWord campaign is 2% 4

5. Top Content
What people are coming back for
*These numbers represent only returning visitors
The Client Site homepage had 536 pageviews, while maintaining an average time on page over 3
minutes.
-Loyal visitors are finding value in the content provided, and are coming back to
Client Site to find current site information.
The client blog, and bloggers pages are also bringing people back to the site.
-Our bloggers have done a great job engaging, and writing fresh content to motivate
visitors to return.
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6. Social Media involved off-site
How members/fans are
Facebook
Twitter
Stats!
-921 followers on Twitter (3.5% increase)!
-754 fans on Facebook (1.8% increase)!
Insights!
- A blog post regarding a significant weight loss story
contributed to the social media conversation. !
-When the article was posted, it attracted 144 pageviews
(blog reads) which is much higher than the average
pageview for blogs at 22.!
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7. Member Database
Age Range:! Ethnicity! Annual Income!
Shopping Frequency! Category of Interest! Family Size!
Member Database 3/23 - 4/23! Member Database 4/23 - 5/23! Member Database 6/1 - 6/28!
Total Members: 32,107 ! Total Members: 30,478 ! Total Members: 31,072!
Newsletter opt-ins: 17,820! Newsletter opt-ins: 17,993! Newsletter opt-ins: 18,329!
Using Custom Feed: 12! Using Custom Feed: 14! Using Custom Feed: 14!
Changed Module Order: 51! Changed Module Order: 68! Changed Module Order: 74!
Total amount of members has increased to 31,072, and members that opt-in to receive the newsletter
has increased to 18,329.
-We started the paid search campaign within the last week of the month and
obtained 37 new members.

8. E-Newsletter
Sent 6/3!
Sent 6/29!
Both open rate and unique opens have been increasing.
-The Client Site newsletter is providing improved information based off the feedback
received, and has had a positive impact on it’s success.

9. Thank You!