How to make your advertising effective

1. Your Campaign Stinks
If you don’t want to be average, why do you
insist on being normal?
06/30/09 TreeHouse Interactive © 2009

2. Agenda
Who is TreeHouse Interactive?
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
06/30/09 TreeHouse Interactive © 2009

3. Who is TreeHouse Interactive?
SaaS Company
Demand Generation and Marketing Automation
Partner Relationship Management
Channel Sales Force Automation™
Started in 1997
Head office in Salt Lake City
Privately held and profitable
Start-up to Global 1000 customers
TreeHouse has seen 100’s of successful and
unsuccessful trade show promotions
06/30/09 TreeHouse Interactive © 2009

4. Myers Briggs
Methodical Competitive
Spontaneous
Humanistic
06/30/09 TreeHouse Interactive – Confidential © 2008

5. Myers Briggs
06/30/09 TreeHouse Interactive – Confidential © 2008

6. Myers Briggs
06/30/09 TreeHouse Interactive – Confidential © 2008

7. Writing Copy
#1 – How to End
#2 – How to Begin
#3 – What to Leave Out
06/30/09 TreeHouse Interactive – Confidential © 2008

8. Bridge from Nowhere
06/30/09 TreeHouse Interactive – Confidential © 2008

9. Bridge from Nowhere
“The human body is only
comfortable when contorted”
06/30/09 TreeHouse Interactive – Confidential © 2008

10. Broca
06/30/09 TreeHouse Interactive – Confidential © 2008

11. Broca
Want to get better results from your
campaigns ?
06/30/09 TreeHouse Interactive – Confidential © 2008

12. Broca
06/30/09 TreeHouse Interactive – Confidential © 2008

13. Broca
Want to get better results from your
campaigns ?
06/30/09 TreeHouse Interactive – Confidential © 2008

14. Broca
06/30/09 TreeHouse Interactive – Confidential © 2008

15. Broca
Has your message been ‘d ?
06/30/09 TreeHouse Interactive – Confidential © 2008

16. Broca
How can Autism help your bottom line?
06/30/09 TreeHouse Interactive – Confidential © 2008

17. Broca
“This letter has been pre-
crumpled to assist you with
a more efficient disposal
process”
06/30/09 TreeHouse Interactive – Confidential © 2008

18. Broca
Find the Cliché and throw it away !
"La
il" ugh
ev te r i
all s th
e be
t of st m
roo edic
i
the aul" ne"
yi
s ay P
e er to p "Worth his weight in gold"
on Pet
"M n g
Ro bbi
" "Misery loves company"
06/30/09 TreeHouse Interactive – Confidential © 2008

19. Impact Formula
Saliency X Repetition = Impact
06/30/09 TreeHouse Interactive – Confidential © 2008

20. Target Market Folly
Stop obsessing so much about nailing
the right target market….instead…
Spend more time trying to deeply
impress someone
06/30/09 TreeHouse Interactive – Confidential © 2008

21. 1 Strong Message
Most e-mail blasts try to say too much
in one e-mail. Pick one strong message
and nail it. If you have 5 strong
messages, use 5 different e-mails.
06/30/09 TreeHouse Interactive – Confidential © 2008

22. Drop the Ball
What Else ?
What Next ?
06/30/09 TreeHouse Interactive – Confidential © 2008

23. Never
Never promise everything you plan to deliver
Never begin with the word imagine
Never include your name more than is natural
Never conjure up an unpleasant image
Never respond to a smaller competitor
Never claim to have exceptional service
Never mention the recession
Never make a claim with supporting evidence
Never say things in the usual way
06/30/09 TreeHouse Interactive © 2009

24. More Cool Stuff
Main web site
www.slyasafox.com
http://www.slyasafox.com/fun.html
Random Thoughts from Mark L. Fox
www.TangentTime.com
American Idol Post
http://www.tangenttime.com/2009/03/american-idol/
FutureNow Persona
http://www.grokdotcom.com/2007/06/29/2-ways-to-get-started-with-personas-part-1/
http://www.grokdotcom.com/2007/07/02/2-ways-to-get-started-with-personas-part-2/
White Papers to Improve your on-line Marketing
http://www.futurenowinc.com/marketing_whitepapers.htm
Monday Morning Memo
http://www.mondaymorningmemo.com/?ShowMe=Archives
60 Second Copywriter
www.hedquist.com
06/30/09 TreeHouse Interactive – Confidential © 2008

25. Questions and Answers
Q&A
06/30/09 TreeHouse Interactive © 2009

26. Contact Information
To get more information about TreeHouse Interactive or
any of the products below, call 801.576.8428 or visit
www.treehousei.com.
Marketing View
Demand generation and marketing automation
Reseller View
Partner relationship management and portals
Sales View
Channel Sales Force Automation and CRM
06/30/09 TreeHouse Interactive © 2009

27. Is Lead Scoring Dead?
Practical Tips for Better Qualifying Leads
06/30/09 TreeHouse Interactive © 2009