Mortgage Revolution San Francisco presentation on blogging basics.

1. • Common Themes • Define Purpose
• Important Terms • Expected Results
Mortgage Blogging 101

2. Get Your Pen And Paper Ready

3. Hi, I'm a Mortgage Blogger
Mark Madsen Naomi Trower
Las Vegas Mortgage Blogger Social Media Coach
@mark_madsen @NaomiTrower

4. What Is Social Media?
Let's Start With The Basics

5. Social Media is
Technology
that connects
people, places,
ideas or things
Theme #1: TECHNOLOGY

6. Google's Mission:
To organize the world's data and make it
universally acceptable and useful.
• Artificial Intelligence
• Follows Patters - Suggests Results
• Understands "Wants" - Delivers "Needs"
• Descriptive Key Words
Theme #2: RELEVANCE

7. Why Blog?
1. Organize Data
2. Educate
3. Build Community
4. Targeted Marketing
Theme #3: TRUST

8. How Do You Build Trust
Through Blogging?
• Consistency • Commitment
• Time • Organization
• Content • Respect
• Links (SEO) • Like's (Social)
You Earn It!

9. "If you want to hire an
engineer,
look at the guy's code.
That's all.
If he hasn't written a lot
of code, don't hire him."
-Bill Gates -
Hackers: Heroes of the Computer Reovlution - 1984

10. Farmer vs Hunter
Theme #4: Perpetual Equity

11. Blogging Process: Research
1. Google Reader
2. Google Alerts
• Facebook
• Twitter
• LinkedIn
• Zillow
Terms: RSS Really Simple Syndication

12. Blogging Process: Writing
1. WordPress.org
2. Self-Hosted Blog
• Be Descriptive
• Solve Problems
• Answer Questions
• Educate
Terms: SEO Search Engine Optimization

13. Blogging Process: Promote
1. Facebook
2. Twitter
• Answer Questions
• Guest Blog
• Be Relevant
• Offer Value
Terms: Back Link or backlink

14. Questions
• Social Media
• Technology
• Relevance
• Trust
• Perpetual Equity
• RSS
• WordPress.org
• SEO
• Social Networking
Mark Madsen Naomi Trower
Las Vegas Mortgage Blogger Social Media Coach
@mark_madsen @NaomiTrower