The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha – and there are now 2.5 million Gen Alphas being born around the globe each week. They were born into a world of iPhones (in fact the word of the year in 2010 when they were first born was “app”), YouTube (there are now 100 hours of YouTube videos uploaded every minute, and in this environment they are more influenced by the visual and the video than the written and the verbal), and Instagram (where life is photographed and shared instantly and globally). It’s a world where for the first time in history the average age of first marriage (29.7) is older than the average age of first birth (27.7) across OECD countries. It’s a world of Screenagers where not only do they multi-screen and multi-task, but where glass has become the new medium for content dissemination and unlike the medium of paper, it is a kinaesthetic, visual, interactive, connective and portable format. It’s truly the millennial generation, born and shaped fully in the 21st century, and the first generation that in record numbers will see in the 22nd century as well. And that’s why we’ve called them Generation Alpha. And so, after Generations X, Y and Z, it’s not a return to the beginning but the start of a whole new nomenclature for an entirely new generation, in this new millennium. See our latest infographic on Gen Z and Gen Alpha below. To find out more about these Generations, order your copy of Mark McCrindle's newly updated book, the ABC of XYZ.

1. www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birth
Source: ABS, McCrindle | © McCrindle 2014
Unidegrees
1 in 4
1 in 3
1 in 2*
health
% likely to be obese/
overweight when all
Gen Z have reached
adulthood (2027)*
topsports
S
occer17% AFL15%
B
asketball1
0%
N
etball21%
Dance15% Swimming
9%
M F
Favouritetakeawayfood
Pizza / Pasta Chips / fries Hamburgers
1 2 3
21%
16%
10%
1 2 3 1 2 3
96%ofGen
Zhouseholds
haveinternet
MOBILITY
IN A LIFETIME*
JOBS Careers Homes
17 5 15
1
2
3
4
5
Charlotte
Olivia
Ava
Emily
Mia
Oliver
William
Jack
Noah
Jackson
TOPNAMES
OECD
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNGADULT KIPPERS CAREER-CHANGER DOWNAGER
20th
CENTURY
TODAY
REDEFINEDLIFESTAGES
WORKFORCEof2025
BB 13% X 29% Y 31% Z 27%
slanguage
Cray cray
Defs
FOMO
YOLO
Globalgeneration
2,000,000,000 2 BILLION GEN Zs
COUNTRIES WITH LARGEST NUMBER
1 2 3
EFFECTIVEENGAGEMENT
Visual
Try & see
Facilitator
Flexibility
Collaborating
Learner centric
Open book world
Verbal
Sit & listen
Teacher
Job security
Commanding
Curriculum centred
Closed book exams
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Google.com domain
registered
Portable MP3 players
USB flash drives
Nokia 3310
Wikipedia
MySpace
YouTube
Facebook opens
to the public
Twitter
Dropbox
iPhone
Whatsapp
iPad
Instagram
Facebook: 1 billion
active users
Google glass
1,000,000,000
Keep Calm
& Carry On
Double
Rainbow
Planking
Gangnam
Style
Harlem
Shake
Tweet App Cloud Hashtag Selfie
Memeoftheyear
Wordoftheyear
DIGITALI
NTEGRATORS • THE ZEDS • DOT
COMKIDS
GENERATI
ON CONNECTED • iGEN • SCR
EENAGERS
z
GEN
ZED
EST. 1995 α
GEN
ALPHA
EST. 2010
G
LOBAL GEN • multi-modal
s
U
PAGERS • Generation glas
s
Gen Alphas born
globally each week2,500,000
α
TotalFertility
Rate:1.7
Ageoffirst
marriage:29.7
Ageoffirst
birth:27.7
GEN Y
PARENTS
Lifeexpectancy:^
M77.3 F82.8