This will help you to develop the right approach show to senior decision makers in your organisation the benefits of mobile working.

1. Selling the idea of mobile to
senior executives
Mark Morrell
Intranet Pioneer

2. Agenda
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The right senior executives
The right approach
Mobile strategy
Mobile experience
Mobile benefits

3. My background
• As BT intranet manager, I transformed the
intranet into a digital workplace that you could
use anywhere, any time, with any device.
• Since leaving BT I help other organisations to:
– develop strategies
– build governance frameworks that cover:
• Roles and responsibilities
• Standards based on business and mobile users’ needs
• Guidance, support, and training
• Give a great mobile user experience

4. Boys with new toys? 
Source: iPad-Using Medvedev Offered
BlackBerry Tablet blogs.wsj.com

5. Who are the right senior executives?
• You need to identify the senior people who:
– Will be affected most
– Will be most influential
• They may not be the most obvious person
• Who do you need to build a relationship with?
• Without their ‘buy-in’ your ideas for mobile
will go nowhere fast and just stay as ideas

6. What is the wrong approach?
• Without a detailed plan you believe is
achievable you will:
– Fall at the first hurdle
– Show no confidence it will happen
– Have little credibility
• Senior executives see you as a time-waster

7. Which Mobile Approach Is Right for You?
www.marketingprofs.com

8. The right approach
Have a proposal you can discuss with your
stakeholders including:
– What you are aiming to do
– Why you believe in it
– What the scope is
– What your priorities are
– When it will be implemented

9. “The oldest and strongest emotion of mankind
is fear, and the oldest and strongest kind of fear
is fear of the unknown”
H.P. Lovecraft, Supernatural Horror in Literature

10. Fear of the unknown
Research what other organisations have done:
– Successful examples of mobile adoption
– Competitors who are ahead of you with mobile
– Lessons to learn where mobile hasn’t worked
– Prepare what you are going to share
– Prepare how you will approach stakeholders

11. Mobile strategy
• Align it with other strategies
• Show where, how, when and what will be
used
• Agree short, medium, and long term priorities
• Quick wins, biggest impact, most savings
• Resources and funding to deliver it
• Clear ownership on who makes the decisions
• Review and measure benefits

12. How will you implement it?
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Show how your idea will become reality
Don’t be too aspirational
Inspire people by showing how it can be done
Get approval for funding and resources
Decide who will lead the project
Review progress and measure benefits

13. Benefits of mobile working

14. Choice of mobile devices
Bazaarvoice Handbook for Mobile Design mobile.bazaarvoice.com

15. Tasks, comments, media
WikiMatrix: ThoughtFarmer Features www.wikimatrix.org

16. Tracking IBM sales
Mobile collaboration and applications
development - www-304.ibm.com

17. People finder

18. A great mobile experience
• A mobile strategy aligned to business needs
• Supported by a governance framework
• Help match people’s needs with right mobile
device
• Research and test changes with mobile users
• Get the infrastructure in place
• Standards for security, usability and BYOD
• Policy for mobile use based on business needs

19. Great mobile user experience
The Ten Commandments of a Great Mobile
User Experience - blog.teamtreehouse.com

20. Benefits of mobile
• Show benefits of people using and being more mobile.
• Benefits on the bottom line are taken more seriously:
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Reduced office space as you work from different places
Increased productivity as you avoid delay using PC in office
Reduced travel costs as you share online, on calls, on video
More flexibility to balance personal life with work
Better customer service, quicker product launch

21. Thank you
Blog: intranet-pioneer.com
Twitter: @markmorrell
Email: mark@intranet-pioneer.com