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Community
Development Process
     Overview
Cerado’s metrics-driven
marketing-based approach to
help you successfully develop
     thriving community
Marketing
                                    Message                      Metrics
 Market Size     Market Stage                    Operations
                                  Development                   Definition
                                                 Overview




                                  Community      Word of        Launch and
Offline Tactics   Online Tactics
                                    Tactics     Mouth Tactics    Measure




Determine the size of the addressable
market – and its relationship to your
               goals.
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process
Cerado Community Process

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