This document provides a summary of key insights and takeaways from Real Branding's attendance at SXSW 2011. Some of the major emerging platforms and trends discussed include geo-social apps like Foursquare, gamification, photo sharing, and group messaging apps. Specific platforms like GroupMe and SCVNGR are analyzed in more detail. The document also discusses the top brands, parties, and apps at SXSW along with recommendations for how brands can leverage emerging platforms.