Toluna QuickSurveys is a revolution in market research. Survey 4m Toluna members 24/7 with our powerful survey engine, share results and surveys on social media. And use it for FREE when talking to your own crowd! Case studies from Econsultancy and Sony Music.

1. Agenda 5:30pm - Democratisation of research, Mark Simon, Leader Global Technology Practice, Toluna 5:45pm - QuickSurveys demo 6:00pm - Digital Marketing Case Study – LinusGregoriadis, Research Director, Econsultancy 6:20pm - Research Usage – Hailey Lanward, Research Manager, Loudhouse Research 6:40pm - End client case study – Justin Cohen, Planning & Insight Consultant, Sony Music 7:00pm - Q&A, drinks and networking

2. The Research Revolution Starts Here! 8th June 2011 Mark Simon, Leader, Global Technology Practice, Toluna LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO

3. We know online behaviours are changing Infographic from Flowtown ‘My Mom is on Facebook?’

4. Survey-taking behaviours changing too! Why are response rates to surveys declining? Email overload Untargeted, poorly designed and lengthy q’aires Limited time / attention Monetary incentives not the solution... Data quality People always looking for the next best offer Social rewards make big sites work: Wikipedia? Financial vs. social rewards ‘I made a difference’ NOT - ‘I got paid’ Give respondents a seat at decision-making table

5. Diverse Research Marketplace Questions vs. Answers Answers Services for delivering Answers Social Communities Technology Tools for asking Questions Questions

6. Value Structured How can we help customers buy online? How can we develop our back catalogue? Social (Unmanaged) Panel (Managed) Who are the top Social Media gurus? Unstructured

7. Democratising Research: Harnessing Social Media Toluna QuickSurveys

8. Social Media to drive new research toolsHarnessing toluna.com community traffic Context 4m-strong community loves to vote & share opinions Brands & agencies need faster, more agile MR solutions Aims Challenge low industry response rates and panel recruitment Increase engagement with members Grow research market - low cost, fast, sharable solution for brands, PR agencies, SMEs, charities Member engagement concepts Richer member portraits ALL the above allowed us to target surveys with a much higher level of precision

9. Toluna.com: the resultsCreating community, not just membership “Do you do your weekly food shop online?” “Smokers, thinking about quitting, if so how?” “Do you Recycle to feel less guilty about the environment?” “Will you buy the new iPad? 10,000 members in 1 country in 2003 to...4m members in 34 countries in 2011 March 2009 7,288,603votes by members Jan 2011 1 million votes daily

10. Hello Fast Easy Cost-effective

12. Something you need a driver for

13. High priced

14. Suitable for big guns

15. Refined – an old practice improved

17. Something you will want to drive

18. Affordable – great value for money

19. Compact, easy to use, almost Spartan

20. Innovative – old practice reinvented

22. The market demands it

23. Where can I NOW USA UK ITALY SPAIN GERMANY FRANCE LATE JUNE POLAND REP. OF IRELAND BELGIUM INDIA CANADA SWEDEN PORTUGAL DENMARK NETHER- LANDS RUSSIA AUSTRALIA FINLAND BRAZIL JAPAN CHINA

24. Let’s take a look LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO

25. Case Studies LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO

26. Econsultancy case study Linus Gregoriadis Research Director, Econsultancy linus.gregoriadis@econsultancy.com How we use QuickSurveys

27. About Econsultancy A publisher. A research house. A training company. An online resource. A community of online marketing professionals. We write reports, run training and events related to best practice digital marketing.

28. Our reports and content: The Econsultancy blog (one of the leading marketing blogs on the internet) Survey reports Best practice guides Trends and innovation briefings Smartpacks Printed magazine (JUMP)

29. QuickSurveys on the Econsultancy blog Christmas delivery survey Survey of 2,000 respondents UK consumers Related to online purchases over Christmas http://econsultancy.com/blog/7039-christmas-delivery-nearly-a-quarter-of-orders-were-late

30. Questions in the Christmas survey Did you order any goods online in December? Did retailers advise you of possible weather-related delays before you placed your order? Did your goods arrive on time? If the order was late, how many days late was it? If a retailer failed to deliver on time, would you shop with them again?

31. Supermarket survey Looked at consumers' online grocery shopping habits http://econsultancy.com/blog/7101-tesco-has-the-best-supermarket-website-survey

32. Other surveys on the blog Facebook and brands Online travel survey http://econsultancy.com/blog/7134-what-do-customers-want-from-travel-websites http://econsultancy.com/blog/7136-why-do-people-follow-brands-on-facebook

33. Buying books online http://econsultancy.com/blog/7209-more-than-half-of-consumers-buy-books-online-survey

34. International research Looking at e-commerce in China http://econsultancy.com/blog/7278-china-is-the-east-the-new-west-for-e-commerce

35. QuickSurveys for Econsultancy reports Social gaming smart pack Survey of 2,000 respondents UK consumers Trends in social gaming and use of gaming products Over 2000 downloads to date http://econsultancy.com/reports/social-gaming-report http://econsultancy.com/blog/7022-social-gaming-trends-for-2011

36. Social gaming smart pack Stats also used in press release http://econsultancy.com/press-releases/5359-new-report-a-fifth-of-consumers-playing-social-games-online

37. Questions in the social gaming survey Do you play social games online? Typically, how often do you play social games? Do you typically play social games on social networking sites? Which of the following social networking sites do you typically use to play games? Have you ever paid to play a game online, or paid for virtual goods or currency, using real money?

38. JUMP magazine - Multichannel retail survey

40. Speed

41. Ability to go live and collect data quickly.

42. Normally 24 hours to get results.

43. International.

44. Able to compare results

45. New features

46. Open-ended questions.

49. Cost effective way of surveying consumers

50. Test songs and videos

51. Plan back catalogue releases

52. Fast insight turnaround on short-deadline projects

53. Determine the feasibility of new products

54. Ability to set quotas (Age & Gender)

55. Understanding our target market for certain products.

57. Targeting

58. Song Selection

59. Artist collaborations

61. Consumer’s opinions

62. Propensity to buy

63. Segmented targeting

65. Sony Music segments and Australian Newspapers

66. Song testing

68. Qualitative insights

69. Source data

70. Automated reports

71. Mapping our segments

72. Set age and gender targets

73. Cross tabbing questions

75. Branded environment

76. Online qualitative insight

79. Tag clouds to find themes with ease

80. Embedded multimedia

82. Image Selection & Reasoning

83. Opinions about Willow

84. Video and Song Rating

85. How consumer heard about WillowFavourite Image “It makes her look more energetic & fun.” Video Rating

86. Thank you for your time Any questions? LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO

87. What’s coming? Feasibility tool Grid questions More countries Templates Reseller / white label toolkit User community And more....

88. Your QuickSurvey resources Tolunaquick.com Top tips Video Tutorial Case studies FAQ Social media assets Email: tqs@toluna.com Twitter: @tolunaquick Facebook: facebook.com/tolunaquick YouTube: youtube.com/tolunaquick Slideshare: slideshare.net/tolunaquick