The document summarizes a presentation on enterprise data mining with SQL Server. It introduces the speaker, Mark Tabladillo, and his background. It then discusses the enterprise challenge of data mining, defines key terms, and outlines the tools available in SQL Server for data mining, including SQL Server Management Studio, Business Intelligence Development Studio, and PowerShell. The rest of the presentation is demonstrated using the Contoso Retail sample dataset and covers data mining structures, models, and next steps for attendees.

1. Enterprise Data Mining with SQL Server
Mark Tabladillo Ph.D.
Microsoft MVP
MarkTab Consulting
March 21, 2012

3. About Mark Tabladillo
• 20 Years in Atlanta, Georgia
• Consulting since 1998; Incorporated 2003
– Part-Time Faculty at University of Phoenix
• SAS and Microsoft Expert
– Presenter since 1998 at conferences like Microsoft
TechEd and SAS Global Forum
• Taught statistics at undergraduate and graduate level
• Blog: http://marktab.net @MarkTabNet
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4. Enterprise:
Leaders of Leaders of
Leaders

5. Enterprise Challenge

6. Enterprise Challenge

7. Enterprise Challenge

8. Enterprise Challenge

9. “Data Mining”

10. Definitions
Phrase Goal
“Data Mining” Inform actionable decisions
“Machine Determine best performing
Learning” algorithm

11. Data Mining > Just Drilldown
Query Typical Result
T‐SQL Exact values and
calculations
MDX Exact values and
calculations
DAX Exact values and
calculations
DMX Values plus
probabilities

12. SQL Server
2008 R2:
Physical and Logical

13. OLAP Engine
Physical
Architecture
• http://msdn.microsoft.com/en-
us/library/ms174776.aspx

14. Analysis Services
Logical Architecture
• http://msdn.microsoft.com/en-us/library/ms174587.aspx

15. Outline
• Contoso Retail and Fundamentals
• Enterprise-Level Data Mining Demo for
SQL Server
• What is my next step?

16. What is Contoso Retail?
• Demonstration dataset for SQL Server
Database Engine and Analysis Services
• http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-
4a85-b611-b7df7dc909fc

17. What are the fundamentals?
‘Readin’
Arithmetic Reading
‘Ritin’
Writing ‘Rithmetic

18. What Enterprise Tools support Data
Mining?
• SQL Server Management Studio (SSMS)
• Business Intelligence Development Studio
(BIDS)
– SQL Server Integration Services (SSIS)
• PowerShell version 2

19. What Enterprise Tools support Data
Mining?
Data
Mining
SSMS SSIS PowerShell

22. Variable 0 1 2 3 4 5 6 7
Discretized
Discretized
Continuous
Discrete

23. Variable 0 1 2 3 4 5 6 7
Discretized
Discretized
Continuous
Discrete

24. Variable 0 1 2 3 4 5 6 7
Discretized
Discretized
Continuous
Discrete

25. Variable 0 1 2 3 4 5 6 7
Discretized
Discretized
Continuous
Discrete

26. Variable 0 1 2 3 4 5 6 7
Discretized
Discretized
Continuous
Discrete

27. Documentation
• Data Mining Structures
– http://msdn.microsoft.com/en-us/library/cc645741.aspx
– http://msdn.microsoft.com/en-us/library/ms174757.aspx
• Data Mining Models
– http://msdn.microsoft.com/en-us/library/cc645779.aspx

28. Contoso Retail:
Enterprise Data Mining
Demonstration

29. What is my next step?
• SQL Server 2008 R2 Enterprise
(includes database engine, Analysis Services,
SSMS and BIDS)
– http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx
• Microsoft Office 2010 Professional
– http://office.microsoft.com/en-us/try
• PowerShell 2.0
– http://support.microsoft.com/kb/968929
• Data Mining Portal and Blog
– http://www.marktab.net

33. Conclusion
• Data mining leaders can tackle enterprise
data mining challenges with
– SQL Server Management Studio
– Business Intelligence Development Studio
– PowerShell version 2
• Become leaders of leaders of leaders

34. Where Can I Find More Information?
• http://marktab.net Data Mining Resource
• http://marktab.net/datamining Data Mining Blog
• http://sqlserverdatamining.com SQL Server Data Mining
• http://technet.microsoft.com Microsoft’s TechNet

35. Graphics
• Ship graphics Copyright © 1995-2006 Nova Development
and its licensors. All rights reserved. Used with
permission.

36. Abstract
This presentation introduces SQL Server Data Mining (SSDM) for SQL
Server Professionals based on the speaker's past presentation for
Microsoft TechEd. Starting with SQL Server Management Studio
(SSMS), the demo includes the interfaces important for professional
development, including Business Intelligence Development Studio
(BIDS), highlighting Integration Services, and PowerShell. The
interactive demos are based on Microsoft's Contoso Retail sample
data. Finally we will evaluate where Microsoft data mining can help you
in a practical business environment, which may include Oracle and
SAS.
Online Video:
http://channel9.msdn.com/Events/TechEd/NorthAmerica/2011/DBI326
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