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Group Payment App Pitch Deck

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Markus Stiefel
Markus Stiefel

The document discusses a mobile payment app called Pockets United that allows groups to share expenses. It outlines key features like inviting friends to be co-payers, automated balancing of shared costs, and a revenue model of taking a percentage of amounts shared. The document also analyzes the large potential market size, competition in the space, and provides a roadmap for launching a proof-of-concept and beta version to attract angel investment.

TechnologieBusiness
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©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Alfredo Gangotena CMO, MasterCard Worldwide ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Spending Money as a Group ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Lots of Day-to-Day Use Cases Tickets Cab Ride Eating out Group Gift Groceries Roadtrips ??? Drinks Bills ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Hate Chasing Your Money? ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Create ‚Pocket‘ ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Facebook Connect ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Invite Friends as Co-Payers ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Get their Commitment ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Automated Balancing ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
State-of-the-Art Mobile Platform √ Message-driven architecture √ Grails for rapid development √ NoSQL database ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Revenue Model 1.5% of total amount shared (Pocket) minimum 0.15 Cent per participant √ Commonly known √ Transactional √ Recurring ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Survey-Validated Assumptions 2-4 people 3x use cases/month à 21-50 EUR 3 of 4 would welcome support Today‘s substitutes are cash & wire transfer Willingness to pay up to 20¢/tx (1.50 for a group or 2%) First use requires slightly higher split amounts (50 > 30) ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Total Addressable Market 900 million on Facebook ~30% mobile use ARPU 12.- EUR/year* 3.6 billion EUR (est. TAM) *3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Strategy, Product, Marketing, $$$ Markus, 30 Founder & CEO ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Development, Processes, Security Michael, 30 Founder & CTO ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
E-Money-Expert In-House Armin, 42 LL.M. & Board Member ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Competition is Heating Up ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
The Secret Sauce √ Mobile Solution √ Positioning as Lifestyle App √ Intelligent Risk Handling ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Carolin Everson VP Global Marketing, Facebook ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Goodies & Social Peer Pressure ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Outlook: PoS Group Payment ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Roadmap & Milestones Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
Proof-of-Concept @Wayra √ 50,000 EUR invested (savings) -> 50,000 EUR Wayra iOS/Android Development Regulatory framework, IP -> 200,000 EUR angel money within 4 months Beta launch & marketing ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
wayra@pocketsunited.com ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.

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Group Payment App Pitch Deck

  • 1. ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 2. Alfredo Gangotena CMO, MasterCard Worldwide ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 3. Spending Money as a Group ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 4. Lots of Day-to-Day Use Cases Tickets Cab Ride Eating out Group Gift Groceries Roadtrips ??? Drinks Bills ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 5. Hate Chasing Your Money? ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 6. Create ‚Pocket‘ ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 7. Facebook Connect ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 8. Invite Friends as Co-Payers ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 9. Get their Commitment ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 10. Automated Balancing ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 11. State-of-the-Art Mobile Platform √ Message-driven architecture √ Grails for rapid development √ NoSQL database ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 12. Revenue Model 1.5% of total amount shared (Pocket) minimum 0.15 Cent per participant √ Commonly known √ Transactional √ Recurring ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 13. Survey-Validated Assumptions 2-4 people 3x use cases/month à 21-50 EUR 3 of 4 would welcome support Today‘s substitutes are cash & wire transfer Willingness to pay up to 20¢/tx (1.50 for a group or 2%) First use requires slightly higher split amounts (50 > 30) ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 14. Total Addressable Market 900 million on Facebook ~30% mobile use ARPU 12.- EUR/year* 3.6 billion EUR (est. TAM) *3x per month, average groups of 3 pax, shared amount 20 to 30.- EUR ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 15. Strategy, Product, Marketing, $$$ Markus, 30 Founder & CEO ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 16. Development, Processes, Security Michael, 30 Founder & CTO ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 17. E-Money-Expert In-House Armin, 42 LL.M. & Board Member ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 18. Competition is Heating Up ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 19. The Secret Sauce √ Mobile Solution √ Positioning as Lifestyle App √ Intelligent Risk Handling ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 20. Carolin Everson VP Global Marketing, Facebook ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 21. Goodies & Social Peer Pressure ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 22. Outlook: PoS Group Payment ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 23. Roadmap & Milestones Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012 2013 ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 24. Proof-of-Concept @Wayra √ 50,000 EUR invested (savings) -> 50,000 EUR Wayra iOS/Android Development Regulatory framework, IP -> 200,000 EUR angel money within 4 months Beta launch & marketing ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.
  • 25. wayra@pocketsunited.com ©2011-2012 Pockets United GmbH. Company Confidential. Do Not Distribute.