My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.
1. Social Media Myths
the marketing side
http://houseofgeekery.com/2012/03/07/retro-review-the-muppet-movie/
#e12_sem11p #edusocmedia Tonya Oaks Smith
2. myths?
Shari
#e12_sem11p #edusocmedia Erwin, Aaron http://www.flickr.com/photos/franlopezmarino/5214797718/
Rester, and Tonya Oaks Smith
3. @marleysmom
• Communications director at
the UALR William H. Bowen
School of Law
• Worked as a reporter,
internal comm for private
company, for central
communications, and
professional school
• Ambition: Become a true
conquistador in fabulous
shoes
Photo by @radiofreegeorgy
#e12_sem11p #edusocmedia
@marleysmom by @radiofreegeorgy
4. There’s Life Beyond
@bowenlaw
the Four-Year University
• No. 9 ranked legal writing
program, Top 50 PT WILLIAM H. BOWEN
program SCHOOL OF LAW
• 500 students, about 30 full-
time faculty
• Staff of one (me!) provides print, web, and consultation
support for: Alumni Relations & Development,
Admissions, Career Services, Clinical Programs, Dean's
Office, Events & Conferences, Student Services, three
journals, and whatever else pops up
Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith
5. myth 1
Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonyahttp://www.zeusfather.com
Oaks Smith
Time - it takes an enormous amount of time to do SM.
Use software and tools to monitor your online presence and make the best use of your time.
Run searches
Use Tweetdeck or hootsuite
Social mention or FB Insights
Block 10 minutes each day and just do it then
You’ll get quicker and can use your time more effectively
6. myth 2
Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith
http://nuptialmystery.com/the-curse-of-narcissus/
IMAGE - You should have to separate yourself from your institutional brand
No. However, it is helpful to remember that you are always the brand.
You can be the face of your school or institution; that’s not bad.
(Discussion with professor about appropriateness of my twitter handle)
7. myth 3
Shari
#e12_sem11p #edusocmedia Erwin, Aaron Rester, and Tonya Oaks Smith
http://www.mlahanas.de/Greeks/Mythology/Brimo.html
ANGER - SM allows people to talk negatively about you.
I won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you know
what they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group of
defenders for your school.
You can use the negative to influence the conversation.
8. wrap it up
http://www.flickr.com/photos/retail-packaging/3407193928/
#e12_sem11p #edusocmedia
Time - lots?
Image - together or separate?
Anger - negative? or can it be turned?
9. get with me
Tonya Oaks Smith
tosmith@ualr.edu
@marleysmom
501.324.9896
Notes de l'éditeur
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Time - it takes an enormous amount of time to do SM. \nUse software and tools to monitor your online presence and make the best use of your time.\nRun searches\nUse Tweetdeck or hootsuite\nSocial mention or FB Insights\nBlock 10 minutes each day and just do it then\nYou’ll get quicker and can use your time more effectively \n
IMAGE - You should have to separate yourself from your institutional brand\nNo. However, it is helpful to remember that you are always the brand.\nYou can be the face of your school or institution; that’s not bad. \n(Discussion with professor about appropriateness of my twitter handle)\n
ANGER - SM allows people to talk negatively about you. \nI won’t dispute that it does. But so what? At least they’re talking. They’re invested. They’re gonna do it anyway. With social media, you know what they’re saying pretty much instantly. It’s not a bad thing, and if you develop relationships with stakeholders, you have a ready group of defenders for your school.\nYou can use the negative to influence the conversation. \n
Time - lots?\nImage - together or separate?\nAnger - negative? or can it be turned?\n\n