How to quickly create an event website with WordP

1. Creating an Event Website
with WordPress

2. Who I Am
Marna Friedman
Business Strategist
Mpressive Solutions
http://mpressivesolutions.com
LinkedIn:
http://www.linkedin.com/in/marnafriedman
Twitter:
@marnafriedman
Author of EVENTually Perfect

3. WordPress is used
by 15.7% of all
the websites,
that is a content
management
system market
share of 54.1%

4. Event Engagement

5. Engagement before, during & after
• Start with the website
• Use the necessary tools
• Consider your audience
• Share information
Remember that social media is about
engagement, not a megaphone.

6. Consider your
audience
• Event site
launched
• Squeeze page vs.
landing page
• No event location
• No speakers or
sessions

7. Theme Selection
• Is design an issue?
• What functionality do you need?
• Use custom menus to release
information in an organized,
timely manner
• Integrate social media for
engagement

8. Make access to info easy to navigate

9. Important info above the fold
DATE

10. Important info above the fold
LINKS TO INFO

11. Important info above the fold
Call to action

12. Plugin Selection
Determine basic functionality needs
• Calendar
• Registration
• Maps
• Information gathering
• Links to social media

13. EventBrite
• Create registration widget
• Create registration page
• Create countdown widget
• Offers links to social media
• Create discount codes
• Email blasts
• Name badges
• Check-in list

14. Maps
Comprehensive Google Maps
• Offers map to event location
• Offers direction option
• Auto generates unique ID for
each map
• Widget enabled

15. Information Gathering
Gravity Forms
• Minimal investment $39
• Unlimited forms
• WordPress integration
• Data export
• Unlimited forms for speaker &
sponsor submission, and more

16. Social Media Engagement
• Links to social media
• Twitter feed
• Facebook feed
• Scheduled posts etc.
• QR Codes
Ping.fm
Hootsuite

17. Post event strategy
• Build email list
http://mailchimp.com/
• Gather presentations
http://www.slideshare.net/
• Save “tweets”
• Use Facebook page
• Convert website to blog

18. Much like an invitation,
your website
is a first impression
of your event
- make it memorable!

19. Slides and plugin recap
can be viewed at
http://nwatlwp.com/creating-an-
event-website-with-wordpress/