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PROJECT LIFE
CYCLE
We	
  are	
  the	
  first	
  digital	
  start-­‐up	
  incubator	
  that	
  focuses	
  on	
  
building	
  and	
  connec4ng	
  tribes	
  of	
  true	
  fans*	
  around	
  the	
  
products	
  and	
  services	
  that	
  our	
  clients	
  and	
  start-­‐ups	
  offer.	
  	
  
*Those	
  that	
  are	
  
willing	
  to	
  buy	
  your	
  
products	
  or	
  services	
  
and	
  promote	
  them	
  
in	
  their	
  networks.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
We Invest in Innovation!
Join	
  our	
  tribe	
  of	
  successful	
  start-­‐ups.	
  Start	
  your	
  business	
  with	
  a	
  team	
  of	
  talented	
  
and	
  competent	
  experts	
  in	
  programming,	
  design,	
  web	
  design	
  and	
  online	
  marke4ng,	
  
working	
  together	
  on	
  making	
  your	
  business	
  successful.	
  	
  
	
  	
  
We	
  are	
  looking	
  for	
  entrepreneurs	
  who	
  already	
  have	
  an	
  elaborate	
  business	
  concept	
  
and	
  want	
  to	
  create	
  or	
  improve	
  a	
  MVP	
  or	
  are	
  already	
  ready	
  for	
  the	
  next	
  steps.	
  
	
  
Especially	
  in	
  the	
  beginning	
  start-­‐ups	
  face	
  a	
  number	
  of	
  obstacles	
  that	
  can	
  set	
  
limita7ons	
  to	
  your	
  business	
  idea	
  and	
  make	
  the	
  process	
  of	
  being	
  successful	
  
extremely	
  long	
  or	
  even	
  impossible.	
  By	
  crea4ng	
  the	
  cooltribes	
  -­‐	
  Incubator	
  Program,	
  
we	
  help	
  start-­‐ups	
  reduce	
  their	
  expenses,	
  fix	
  costs	
  and	
  risk	
  of	
  investment,	
  thus	
  
suppor4ng	
  them	
  in	
  becoming	
  more	
  successful.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
The Program
You	
  will	
  get	
  a	
  team	
  of	
  talented	
  people	
  with	
  broad	
  experience	
  in	
  genera4ng	
  	
  
WOW	
  factor	
  web	
  development	
  and	
  innova4ve	
  marke4ng	
  campaigns.	
  
	
  	
  
A	
  team	
  of	
  experts	
  in	
  programming,	
  project	
  management,	
  design,	
  web	
  design,	
  
marke4ng	
  and	
  online	
  marke4ng	
  will	
  be	
  formed	
  for	
  your	
  start-­‐up	
  (as	
  per	
  
requirements)	
  in	
  order	
  to	
  develop,	
  improve	
  and	
  promote	
  the	
  MVP	
  or	
  the	
  final	
  
plaOorm.	
  
	
  
We	
  offer	
  coaching	
  from	
  the	
  beginning	
  on	
  how	
  to	
  transform	
  your	
  business	
  idea	
  into	
  
a	
  successful	
  business.	
  Selected	
  start-­‐ups	
  will	
  have	
  the	
  benefit	
  of	
  covering	
  only	
  
team	
  costs	
  together	
  with	
  a	
  financial	
  par4cipa4on	
  in	
  the	
  start-­‐up	
  from	
  our	
  side.	
  	
  
	
  
Your	
  Start-­‐Up	
  will	
  count	
  with	
  an	
  experienced	
  member	
  of	
  our	
  team	
  as	
  part	
  of	
  your	
  
Board	
  for	
  a	
  period	
  of	
  one	
  year,	
  which	
  can	
  be	
  extended	
  if	
  required.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Benefits
A	
  complete	
  and	
  flexible	
  team	
  that	
  can	
  be	
  adapted	
  at	
  any	
  moment	
  to	
  your	
  needs	
  
(increase/decrease).	
  
	
  
Low	
  fix	
  costs,	
  as	
  start-­‐ups	
  only	
  have	
  to	
  cover	
  the	
  costs	
  of	
  the	
  team	
  and	
  do	
  not	
  need	
  
to	
  hire	
  expensive	
  people.	
  Our	
  monthly	
  fees	
  for	
  a	
  full	
  team	
  are	
  more	
  than	
  affordable!	
  
	
  
Start-­‐ups	
  can	
  keep	
  on	
  focusing	
  on	
  their	
  business	
  model,	
  finances,	
  HR	
  and	
  other	
  
aspects	
  while	
  we	
  take	
  care	
  of	
  the	
  programming,	
  user	
  interface	
  and	
  digital	
  marke4ng	
  
ac4vi4es.	
  
	
  
Swiss	
  project	
  and	
  quality	
  management!	
  We	
  manage	
  your	
  project	
  from	
  Switzerland	
  
with	
  Swiss	
  quality	
  standards	
  and	
  without	
  any	
  cultural	
  differences.	
  
	
  
Proven	
  project	
  management	
  methodologies	
  in	
  order	
  to	
  ensure	
  the	
  effec7ve	
  
implementa7on	
  of	
  the	
  project.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Our Team
Our	
  team	
  is	
  located	
  in	
  Switzerland,	
  Portugal	
  and	
  Venezuela	
  and	
  is	
  distributed	
  as	
  
follows:	
  
1	
  Digital	
  Strategist	
  /	
  CEO	
  
1	
  Chief	
  Technology	
  Officer	
  
1	
  Crea4ve	
  Director	
  
1	
  Head	
  Programmer	
  
1	
  Head	
  Designer	
  	
  
1	
  Head	
  of	
  Marke4ng	
  
26	
  direct	
  employees	
  
	
  	
  4	
  in	
  Switzerland	
  
	
  	
  3	
  in	
  Portugal	
  
18	
  in	
  Venezuela	
  
4	
  Project	
  Managers	
  
5	
  Senior	
  Developers	
  
3	
  Senior	
  UX/UI	
  Designer	
  
3	
  Developers	
  	
  
2	
  Graphic	
  Designers	
  
3	
  Online	
  Marke4ng	
  Managers	
  	
  
Indirect	
  employees:	
  we	
  have	
  a	
  network	
  of	
  over	
  200	
  qualified	
  developers	
  and	
  
designers	
  from	
  La4n	
  America	
  and	
  Europe.	
  
	
  
This	
  network	
  provides	
  us	
  with	
  the	
  ability	
  to	
  increase	
  our	
  team	
  if	
  required	
  
within	
  short	
  periods	
  of	
  4me.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Our References
We	
  have	
  a	
  proven	
  track	
  record	
  based	
  on	
  sofware	
  development	
  and	
  online	
  
marke4ng	
  strategies	
  implemented	
  in	
  companies	
  in	
  Switzerland	
  and	
  abroad.	
  	
  
And	
  more…	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Success Story
Personaling	
  	
  
	
  
Your	
  personal	
  digital	
  shopper.	
  	
  
	
  
A	
  fashion	
  and	
  beauty	
  web	
  pla5orm,	
  where	
  users	
  can	
  register,	
  define	
  their	
  physical	
  
characteris4cs,	
  preferences	
  and	
  style,	
  to	
  discover	
  and	
  purchase	
  the	
  best	
  and	
  most	
  
suitable	
  personal	
  looks	
  recommended	
  by	
  recognized	
  experts	
  in	
  the	
  fashion	
  world.	
  
“	
  Products	
  from	
  the	
  best	
  brands	
  and	
  designers	
  
combined	
  by	
  fashion	
  experts	
  specially	
  for	
  you”	
  	
  	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Success Story
Personaling.com	
  is	
  user	
  friendly,	
  incorpora4ng	
  videos	
  to	
  
guide	
  the	
  user	
  through	
  the	
  experience.	
  
	
  
The	
  plaOorm	
  boasts	
  an	
  a<rac=ve	
  layout,	
  demonstra4ng	
  
how	
  ul=mate	
  technology	
  and	
  fashion	
  trends	
  can	
  be	
  
merged	
  to	
  offer	
  an	
  outstanding	
  new	
  shopping	
  
experience.	
  	
  
Thought	
  by	
  and	
  for	
  women,	
  Personaling	
  pays	
  personal	
  
a<en=on	
  to	
  every	
  detail	
  to	
  make	
  its	
  customers	
  feel	
  
pleased	
  and	
  special.	
  
	
  
It	
  gives	
  you	
  the	
  op4on	
  to	
  define	
  your	
  specific	
  physical	
  
characteris4cs	
  guaranteeing	
  final	
  results	
  that	
  look	
  
great	
  on	
  screen	
  and	
  on	
  your	
  body.	
  
START-UP INCUBATOR
We invest in innovation!
cooltribes – Incubator Program
Success Story
“The	
  support	
  and	
  commitment	
  of	
  the	
  
cooltribes	
  team	
  with	
  Personaling.com	
  
is	
  amazing.	
  Carlos,	
  Johann,	
  Juan,	
  
Miguel	
  and	
  many	
  others	
  loved	
  the	
  
idea	
  from	
  the	
  beginning	
  despite	
  it	
  
being	
  such	
  a	
  girly	
  project.	
  The	
  
determinaCon	
  they	
  all	
  show	
  to	
  find	
  
soluCons	
  for	
  every	
  problem	
  at	
  every	
  
step	
  of	
  the	
  way,	
  demonstrates	
  
passion,	
  knowledge	
  and	
  commitment	
  
to	
  make	
  my	
  dream	
  come	
  true”	
  
	
  
Heidi	
  Garcia	
  Adragna	
  
CEO	
  |	
  Co-­‐founder	
  
Personaling.com	
  
Ini4ally	
  thought	
  for	
  the	
  La4n	
  American	
  market,	
  
Personaling	
  can	
  already	
  count	
  on	
  the	
  support	
  of	
  
recognized	
  figures	
  and	
  brands	
  in	
  the	
  fashion	
  and	
  
media	
  industries,	
  backing	
  up	
  the	
  excellence	
  and	
  
the	
  exclusiveness	
  of	
  the	
  products	
  and	
  services.	
  	
  
START-UP INCUBATOR
Video:	
  goo.gl/hDl7X	
  
Our Life Cycle is designed to serve all
START-UP INCUBATOR
Achievements
cooltribes – Incubator Program
•  Winner	
  of	
  the	
  Wayra	
  Start-­‐Up	
  compe44on	
  in	
  Venezuela	
  (50’000	
  USD)	
  	
  
•  Winner	
  of	
  the	
  ideas	
  Start-­‐Up	
  compe44on	
  in	
  Venezuela	
  (25’000	
  USD)	
  
•  Finalist	
  in	
  the	
  Startup	
  Chile.	
  Start-­‐Up	
  compe44on	
  in	
  Chile	
  (S4ll	
  in	
  compe44on	
  
for	
  a	
  40’000USD	
  prize)	
  	
  
	
  
Pre-­‐Launch	
  campaign:	
  
•  >1’000	
  registered	
  users	
  through	
  the	
  pre-­‐launch	
  campaign	
  
•  >2’000	
  fans	
  in	
  Facebook	
  and	
  >600	
  followers	
  in	
  Twimer	
  
•  Present	
  in	
  more	
  than	
  20	
  radio	
  programs	
  and	
  the	
  most	
  recognized	
  newspapers	
  
and	
  magazines	
  in	
  Venezuela	
  and	
  Spain	
  
•  A	
  network	
  of	
  influencers	
  willing	
  to	
  promote	
  Personaling	
  
We	
  are	
  the	
  first	
  digital	
  start-­‐up	
  incubator,	
  focused	
  on	
  making	
  your	
  start-­‐up	
  a	
  successful	
  
business!	
  	
  
We	
  deliver	
  results,	
  not	
  things!	
  
We	
  are	
  part	
  of	
  your	
  start-­‐up	
  and	
  we	
  will	
  ensure	
  that	
  you	
  are	
  going	
  to	
  receive	
  value	
  for	
  every	
  investment!	
  
We	
  design	
  and	
  create!	
  
We	
  do	
  not	
  customize	
  templates,	
  our	
  service	
  is	
  based	
  on	
  crea4ng	
  and	
  designing	
  your	
  own	
  tailored	
  solu4on,	
  ensuring	
  
that	
  your	
  users	
  will	
  have	
  a	
  unique	
  experience	
  with	
  your	
  online	
  presence!	
  
We	
  actually	
  care!	
  
We	
  do	
  not	
  only	
  deliver	
  a	
  digital	
  solu4on	
  to	
  your	
  problems,	
  we	
  ensure	
  that	
  with	
  our	
  assistance	
  you	
  will	
  reach	
  your	
  goal	
  
and	
  that	
  this	
  experience	
  translates	
  into	
  profit	
  for	
  your	
  company!	
  
We	
  are	
  more	
  than	
  just	
  a	
  bunch	
  of	
  computer	
  geeks!	
  
We	
  are	
  a	
  team	
  with	
  extremely	
  diverse	
  backgrounds,	
  and	
  we	
  are	
  in	
  love	
  with	
  the	
  universe	
  of	
  online	
  business	
  possibili4es	
  
that	
  we	
  can	
  offer	
  you!	
  	
  
We	
  are	
  truly	
  mul=cultural!	
  
We	
  are	
  able	
  to	
  deliver	
  solu4ons	
  in	
  several	
  different	
  languages	
  and	
  we	
  also	
  understand	
  how	
  people	
  from	
  different	
  
cultures	
  and	
  backgrounds	
  use	
  the	
  internet.	
  We	
  will	
  put	
  that	
  knowledge	
  at	
  your	
  service!	
  	
  
We	
  are	
  trendy!	
  
We	
  create	
  digital	
  strategies	
  that	
  are	
  completely	
  up	
  to	
  date	
  with	
  the	
  latest	
  trends	
  and	
  technological	
  innova4ons!	
  	
  
Our	
  keys	
  to	
  success…	
  
START-UP INCUBATOR
Why Should You Join our Tribe?
cooltribes – Incubator Program
PROJECT LIFE
CYCLE
Are you interested?
We	
  look	
  forward	
  to	
  hearing	
  from	
  you!	
  	
  
	
  
info@cooltribes.com	
  
p.com/cooltribing	
  	
  
+41	
  31	
  332	
  12	
  51	
  
START-UP INCUBATOR

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En vedette

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Startup incubator 1013

  • 1. PROJECT LIFE CYCLE We  are  the  first  digital  start-­‐up  incubator  that  focuses  on   building  and  connec4ng  tribes  of  true  fans*  around  the   products  and  services  that  our  clients  and  start-­‐ups  offer.     *Those  that  are   willing  to  buy  your   products  or  services   and  promote  them   in  their  networks.   START-UP INCUBATOR
  • 2. We invest in innovation! cooltribes – Incubator Program We Invest in Innovation! Join  our  tribe  of  successful  start-­‐ups.  Start  your  business  with  a  team  of  talented   and  competent  experts  in  programming,  design,  web  design  and  online  marke4ng,   working  together  on  making  your  business  successful.         We  are  looking  for  entrepreneurs  who  already  have  an  elaborate  business  concept   and  want  to  create  or  improve  a  MVP  or  are  already  ready  for  the  next  steps.     Especially  in  the  beginning  start-­‐ups  face  a  number  of  obstacles  that  can  set   limita7ons  to  your  business  idea  and  make  the  process  of  being  successful   extremely  long  or  even  impossible.  By  crea4ng  the  cooltribes  -­‐  Incubator  Program,   we  help  start-­‐ups  reduce  their  expenses,  fix  costs  and  risk  of  investment,  thus   suppor4ng  them  in  becoming  more  successful.   START-UP INCUBATOR
  • 3. We invest in innovation! cooltribes – Incubator Program The Program You  will  get  a  team  of  talented  people  with  broad  experience  in  genera4ng     WOW  factor  web  development  and  innova4ve  marke4ng  campaigns.       A  team  of  experts  in  programming,  project  management,  design,  web  design,   marke4ng  and  online  marke4ng  will  be  formed  for  your  start-­‐up  (as  per   requirements)  in  order  to  develop,  improve  and  promote  the  MVP  or  the  final   plaOorm.     We  offer  coaching  from  the  beginning  on  how  to  transform  your  business  idea  into   a  successful  business.  Selected  start-­‐ups  will  have  the  benefit  of  covering  only   team  costs  together  with  a  financial  par4cipa4on  in  the  start-­‐up  from  our  side.       Your  Start-­‐Up  will  count  with  an  experienced  member  of  our  team  as  part  of  your   Board  for  a  period  of  one  year,  which  can  be  extended  if  required.   START-UP INCUBATOR
  • 4. We invest in innovation! cooltribes – Incubator Program Benefits A  complete  and  flexible  team  that  can  be  adapted  at  any  moment  to  your  needs   (increase/decrease).     Low  fix  costs,  as  start-­‐ups  only  have  to  cover  the  costs  of  the  team  and  do  not  need   to  hire  expensive  people.  Our  monthly  fees  for  a  full  team  are  more  than  affordable!     Start-­‐ups  can  keep  on  focusing  on  their  business  model,  finances,  HR  and  other   aspects  while  we  take  care  of  the  programming,  user  interface  and  digital  marke4ng   ac4vi4es.     Swiss  project  and  quality  management!  We  manage  your  project  from  Switzerland   with  Swiss  quality  standards  and  without  any  cultural  differences.     Proven  project  management  methodologies  in  order  to  ensure  the  effec7ve   implementa7on  of  the  project.   START-UP INCUBATOR
  • 5. We invest in innovation! cooltribes – Incubator Program Our Team Our  team  is  located  in  Switzerland,  Portugal  and  Venezuela  and  is  distributed  as   follows:   1  Digital  Strategist  /  CEO   1  Chief  Technology  Officer   1  Crea4ve  Director   1  Head  Programmer   1  Head  Designer     1  Head  of  Marke4ng   26  direct  employees      4  in  Switzerland      3  in  Portugal   18  in  Venezuela   4  Project  Managers   5  Senior  Developers   3  Senior  UX/UI  Designer   3  Developers     2  Graphic  Designers   3  Online  Marke4ng  Managers     Indirect  employees:  we  have  a  network  of  over  200  qualified  developers  and   designers  from  La4n  America  and  Europe.     This  network  provides  us  with  the  ability  to  increase  our  team  if  required   within  short  periods  of  4me.   START-UP INCUBATOR
  • 6. We invest in innovation! cooltribes – Incubator Program Our References We  have  a  proven  track  record  based  on  sofware  development  and  online   marke4ng  strategies  implemented  in  companies  in  Switzerland  and  abroad.     And  more…   START-UP INCUBATOR
  • 7. We invest in innovation! cooltribes – Incubator Program Success Story Personaling       Your  personal  digital  shopper.       A  fashion  and  beauty  web  pla5orm,  where  users  can  register,  define  their  physical   characteris4cs,  preferences  and  style,  to  discover  and  purchase  the  best  and  most   suitable  personal  looks  recommended  by  recognized  experts  in  the  fashion  world.   “  Products  from  the  best  brands  and  designers   combined  by  fashion  experts  specially  for  you”       START-UP INCUBATOR
  • 8. We invest in innovation! cooltribes – Incubator Program Success Story Personaling.com  is  user  friendly,  incorpora4ng  videos  to   guide  the  user  through  the  experience.     The  plaOorm  boasts  an  a<rac=ve  layout,  demonstra4ng   how  ul=mate  technology  and  fashion  trends  can  be   merged  to  offer  an  outstanding  new  shopping   experience.     Thought  by  and  for  women,  Personaling  pays  personal   a<en=on  to  every  detail  to  make  its  customers  feel   pleased  and  special.     It  gives  you  the  op4on  to  define  your  specific  physical   characteris4cs  guaranteeing  final  results  that  look   great  on  screen  and  on  your  body.   START-UP INCUBATOR
  • 9. We invest in innovation! cooltribes – Incubator Program Success Story “The  support  and  commitment  of  the   cooltribes  team  with  Personaling.com   is  amazing.  Carlos,  Johann,  Juan,   Miguel  and  many  others  loved  the   idea  from  the  beginning  despite  it   being  such  a  girly  project.  The   determinaCon  they  all  show  to  find   soluCons  for  every  problem  at  every   step  of  the  way,  demonstrates   passion,  knowledge  and  commitment   to  make  my  dream  come  true”     Heidi  Garcia  Adragna   CEO  |  Co-­‐founder   Personaling.com   Ini4ally  thought  for  the  La4n  American  market,   Personaling  can  already  count  on  the  support  of   recognized  figures  and  brands  in  the  fashion  and   media  industries,  backing  up  the  excellence  and   the  exclusiveness  of  the  products  and  services.     START-UP INCUBATOR Video:  goo.gl/hDl7X  
  • 10. Our Life Cycle is designed to serve all START-UP INCUBATOR Achievements cooltribes – Incubator Program •  Winner  of  the  Wayra  Start-­‐Up  compe44on  in  Venezuela  (50’000  USD)     •  Winner  of  the  ideas  Start-­‐Up  compe44on  in  Venezuela  (25’000  USD)   •  Finalist  in  the  Startup  Chile.  Start-­‐Up  compe44on  in  Chile  (S4ll  in  compe44on   for  a  40’000USD  prize)       Pre-­‐Launch  campaign:   •  >1’000  registered  users  through  the  pre-­‐launch  campaign   •  >2’000  fans  in  Facebook  and  >600  followers  in  Twimer   •  Present  in  more  than  20  radio  programs  and  the  most  recognized  newspapers   and  magazines  in  Venezuela  and  Spain   •  A  network  of  influencers  willing  to  promote  Personaling  
  • 11. We  are  the  first  digital  start-­‐up  incubator,  focused  on  making  your  start-­‐up  a  successful   business!     We  deliver  results,  not  things!   We  are  part  of  your  start-­‐up  and  we  will  ensure  that  you  are  going  to  receive  value  for  every  investment!   We  design  and  create!   We  do  not  customize  templates,  our  service  is  based  on  crea4ng  and  designing  your  own  tailored  solu4on,  ensuring   that  your  users  will  have  a  unique  experience  with  your  online  presence!   We  actually  care!   We  do  not  only  deliver  a  digital  solu4on  to  your  problems,  we  ensure  that  with  our  assistance  you  will  reach  your  goal   and  that  this  experience  translates  into  profit  for  your  company!   We  are  more  than  just  a  bunch  of  computer  geeks!   We  are  a  team  with  extremely  diverse  backgrounds,  and  we  are  in  love  with  the  universe  of  online  business  possibili4es   that  we  can  offer  you!     We  are  truly  mul=cultural!   We  are  able  to  deliver  solu4ons  in  several  different  languages  and  we  also  understand  how  people  from  different   cultures  and  backgrounds  use  the  internet.  We  will  put  that  knowledge  at  your  service!     We  are  trendy!   We  create  digital  strategies  that  are  completely  up  to  date  with  the  latest  trends  and  technological  innova4ons!     Our  keys  to  success…   START-UP INCUBATOR Why Should You Join our Tribe? cooltribes – Incubator Program
  • 12. PROJECT LIFE CYCLE Are you interested? We  look  forward  to  hearing  from  you!       info@cooltribes.com   p.com/cooltribing     +41  31  332  12  51   START-UP INCUBATOR