The document provides 5 steps to help brands stand out: 1) Have a mission that makes a statement about humanity. 2) Tell a remarkable story that elicits emotions. 3) Create an effective business card that stands out visually and includes a call to action. 4) Develop unique trademarks and language styles. 5) Always look for ways to improve and "plus" your work. The overarching message is to create in the most unique way possible.