Who Should Attend: Anyone who is new to professional selling and looking for the tools, techniques and advantages that will get them off to a faster start in their sales career. Those who encounter a variety of customer and prospect attitudes and reactions in the course of their workday and wish to broaden their coping skills. Participants who wish to strengthen their ability to work under pressure and manage adversity with ease. Those wanting to gain a better understanding of how the human mind works so that they are able to tap into their own potential and also be more in tune with how their customers think and behave. Anyone seeking ideas that they can use to make it easier for them to sell to a higher percentage of prospects at a greater frequency. People who want to minimize turmoil and feel a greater sense of emotional serenity. Sales people who want to improve their understand how to maintain a positive frame of mind during the majority of the workday.