1. SOCIAL JOURNALIST
Journalist Seminar in Turku Nov 26, 2010
Marko Sykkö, Promener Oy

2. Marko Sykkö
11 years in communications and media business
Own company Promener Ltd. established
2006: Change Communications and Social
Media Consultancy
Nokia Corp., project communications, internal
social media since 2006

3. BACKGROUND

4. FROM
BROADCASTING
TO
DIALOGUE

5. THE DEVELOPMENT OF MEDIA

6. Mashable/Tech 9.9.2010

7. THE EVOLUTION OF
NEWSPAPER
aamulehti.fi
Digital
Paper
News
by
Readers
Facebook
blogs

8. THE EVOLUTION OF NEWS

9. Culture
- Be open
- Participate
- Discuss
- Share
Social
Media = +
Services

10. BASIC FEATURES
Commenting
Liking
Sharing a link
Rating
Tagging
Automatic Recommendations

11. Social media ≠ media

12. print radio letter
email event web
PR TV social

13. THE DEVELOPMENT OF
SOCIAL MEDIA
Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline

14. JOURNALISM AND
SOCIAL MEDIA

15. INEVITABLE RENEWAL
OF JOURNALISM?

16. ALONE VS TOGETHER

17. THE PULSE OF THE WORLD

18. MEDIA CREDIBILITY

19. OPINION LEADER

20. SNACK SIZE SOCIETY

21. PROSUMERISM

22. ISSUU

24. OHMYNEWS

26. IPAD

27. Media Development

28. FLIPBOARD

30. Several magazines in Finnish

31. WIKILEAKS

32. Is government ready for openness?

33. WHAT GOES VIRAL?

36. EXAMPLES

37. CROWDSOURCING

38. http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg

39. Collective Intelligence
http://www.flickr.com/photos/toasty/4440506908/sizes/o/

40. OPEN STORY

41. Kuva: Tuija Aalto

42. Kuva: Tuija Aalto

43. TODAY’S FOLKLORE

45. ETHICS

46. NEDA

49. THE NEWS SOURCES?

50. JOURNEY OF A TWEET

51. R.I.P. MALCOLM MCLAREN

52. Klo 22.20 Klo 22.21
Klo 22.41
Klo 22.31
Klo 21.33
Klo 22.53
Klo 22.54

53. Precision Newscast

54. ©opyright

55. Utilizing readers in journalistic process

56. All the info in Google Docs

57. Resignations in Google Docs

58. http://instagr.am/p/sy4/
It is error alone which needs the support of
government. Truth can stand by itself.
Thomas Jefferson,1787

59. THE MEDIA REVOLUTION

60. THANK YOU.
@marsyk
www.promener.fi