1. “ FA R A N D AWAY
T H E B E S T P R I Z E T H AT L I F E
HAS TO OFFER
IS THE CHANCE
TO WORK HARD
AT W O R K W O R T H D O I N G .”
T H E O D O R E R O O S E V E LT
2. Located in: Bucuresti/ Brasov
Nationality: Romanian
Date of birth: February 1985
Driver’s licence: type B
3. PROFESSIONAL EXPERIENCE
Elan Agency Media Image Factory
V for Vintage Student Film Weekend
V for Verde The GeneratiaS Caravan
MagazinulDeBrazi.ro The Guerilla Verde Caravan
Inimi pentru alte inimi
The REPER21 Association
Spitalul de Urgenta
Societal
Tales from the Golden Age
The “Non-Profit, dar Pro-
Dezvoltarea Durabila!” video StopCO2.ro
campaign
Tuesday’s debates
Chic & Ethic Manifesto
4. V FOR VINTAGE
PR & EVENTS MANAGER
Main responsibilities
creative concept
press visibility
organizing
coordinating
Achievements
reaching a record-number of tickets sold: over
3.500 during the 9th edition, 1.000 more than
other V for Vintage editions or any other similar
fairs
initiating a portfolio competition aimed at young
designers
growing the fair’s Facebook page from 6.000 to
more than 10.000 likes
Elan Agency V for Vintage is the biggest, most important vintage and design
www.vforvintage.ro fair in Romania. With 2 editions per year (in spring and fall), it
www.facebook.com/vforvintagefair brings together over 100 brands from the Romanian vintage,
designer (clothes, jewelry & accessories), food & treats and art &
January - May 2012
deco areas. A photo gallery from the 9th edition is available here.
May - September 2012
5. V FOR VERDE
PR & EVENTS MANAGER
Main responsibilities
creative concept
press visibility
organizing
coordinating
Achievements
consolidating V for Verde on the Romanian fairs
market
exceeding the number of expected tickets sold
by over 100%
creating the first fun and artistic Romanian
green fair
Elan Agency V for Verde is a urban-green online platform designed to promote
www.vforverde.ro a healthy lifestyle. In fall 2012, the team organized the first edition
www.facebook.com/VforVerde of the fair for open-minded people, bringing together over 30
brands from the bio, organic, health and design areas.
May – September 2012
6. MAGAZINUL DE BRAZI
PR CONSULTANT
Main responsibilities
media visibility
partnership coordination
press monitoring
coordinating the “Imparte Bucurie” campaign
Achievements
reaching an appropriate tone in
communicating with the public
orienting activity to CSR-inspired initiatives
such as “Imparte Bucurie”, a campaign
designed to encourage tree donations for
orphanages, retirement and foster homes
Magazinul de Brazi MagazinulDeBrazi.ro is an online platform designed for
www.magazinuldebrazi.ro promoting and selling natural Christmas trees. Cut or in pots
www.facebook.com/Magazinul ready to be replanted, the trees are available in a variety of colors
and sizes, bringing premium quality to those who want to enjoy a
DeBrazi
perfect Christmas.
November – December 2011
7. SOCIETAL
PROJECT ASSISTANT
Main responsibilities
management & administration
event organizing
networking
Achievements
balancing an administrative agenda
with self-assumed PR responsibilities
organizing focus groups in 8 major
Romanian cities and keeping contact
with all authorities involved
The REPER21 Association Societal strives to connect NGOs and civil society members
www.reper21.ro concerned about issues such as climate change and increasing
www.facebook.com/pages/REPER2 pollution. For this, they have created an online debate platform
where dialogue, ideas exchange and experience become
1/188557781191940
educational tools for all involved.
March – November 2011
8. THE “NON-PROFIT, DAR PRO-DEZVOLTAREA
DURABILA!” VIDEO CAMPAIGN
ASSISTANT COORDINATOR
Main responsibilities
planning & administering
media visibility
press monitoring
Achievements
promoting the campaign in all relevant online
channels and securing a strong number of media
partners
collaborating tightly with the interviewed
organisations in order to ensure coherence and
consistency to the campaign
The REPER21 Association The “Non-profit, dar pro-dezvoltarea durabila” video campaign
www.societal.ro was designed as a series of interviews with leading NGO and civil
www.facebook.com/Societal.ro society representatives. During the over 40 episodes, we are
taken on a short tour of their activity and vision on issues such as
June - September 2011
sustainable development and climate change.
9. TUESDAY’S DEBATES
COORDINATOR
Main responsibilities
planning & administering
media visibility
press monitoring
networking
Achievements
progressively increasing the number of
attendants
seizeing the opportunity to create new
contacts
The REPER21 Association Tuesday’s debates are a series of meetings initiated and hosted
www.societal.ro by the REPER21 Association in order to encourage the exchange
www.facebook.com/Societal.ro of ideas within Romanian civil society. Every week, a chosen
theme is moderated by a NGO representative, in a friendly and
March - August 2011
open dialogue with citizens and press.
10. CHIC & ETHIC MANIFESTO
PROJECT ASSISTANT
Main responsibilities
event organizing
coordinating the volunteer team
media visibility
press monitoring
Achievements
attracting a large number of visitors to the event
training, coordinating and encouraging the
models in the show – many of which were
unexperienced and shy
balancing the demands of all 7 teams
The REPER21 Association The Chic & Ethic Manifesto is the event which marked the closing
www.chic-and-ethic.com of the international Chic & Ethic project. Designer teams from 7
www.facebook.com/pages/Chic- European countries came to Bucharest for the Manifesto, showing
to the public their fashionable but also responsible collections.
Ethic/107640202595786
The video from the Manifesto can be seen here, photo gallery
April – June 2011 available here.
11. STUDENT FILM WEEKEND
PROJECT ASSISTANT
Main responsibilities
organizing
coordinating the volunteer team
Achievements
attracting a large number of viewers to the
screenings, of all ages and classes
creating a civilized, well-organized environment
for people to enjoy a night out
solving various problems on the spot
maintaining a good relation with the club and
garden owners surrounding the event location
Media Image Factory Student Film Weekend are a series of film projections designed
www.studentfilmweekend.ro for students which took place in Costinesti during a period of 6
www.facebook.com/StudentFilmW weekends in 2010. Entrance was free and the viewings program
included blockbusters such as Avatar, Sherlock Holmes and
eekend
Inglorious Basterds.
July – September 2010
12. THE GENERATIA S CARAVAN
COLLABORATOR
Main responsibilities
organizing
supervising
Achievements
solving various problems on the spot
offering support to the overstressed organising
team
Media Image Factory GeneratiaS is the first educational health-related movie caravan
www.generatias.ro and is part of the pilot-project Better Education Through
www.facebook.com/pages/Generat Innovation. Aimed at a public of 4.000 students and their
teachers, the caravan travels twice a year in major Romanian
iaS/111512612224877
cities.
May 2010
13. THE GUERILLA VERDE CARAVAN
PR OFFICER
Main responsibilities
organizing
partnership coordination
media visibility
Achievements
solving various problems on the spot
ensuring a large number of students and teachers
attend the screenings
selecting and keeping contact with a local NGO
representative to moderate the debates which
preceded the viewings
contacting and negociating with potential
sponsors for the event
Media Image Factory Guerilla Verde, the eco-themed movie caravan, is part of a bigger
www.guerillaverde.ro pilot-project called Better Education Through Innovation, which
www.facebook.com/guerilla.verde aims at educating tomorrow’s generation with the aid of movies
as an alternative learning method. The caravan travels twice a
March - May 2009
year in major Romanian cities.
July - November 2009
January - March 2010
14. INIMI PENTRU ALTE INIMI
PR OFFICER
Main Responsibilities
project coordination
partnership coordination
media visibility
Achievements
releasing a well-designed, coherent, well
packaged high-quality product
promoting the album in all relevant online
channels and securing a strong number of
media partners
Media Image Factory Inimi pentru alte inimi is a musical collaboration album initiated
www.inimipentrualteinimi.ro by Dan Helciug (Spitalul de Urgenta) in order to help the Heart of
www.facebook.com/inimi.inimi Children Association with their fundraising activities. The album
featured duets with various artists, including Paula Seling, Nicu
January – March 2010
Alifantis, Andra, Byron, LU Cozma and many more…
Client: Dan Helciug
15. SPITALUL DE URGENTA
PR OFFICER
Main responsibilities
event organizing
partnership coordination
media visibility
Achievements
promoting the album and launch event in all
relevant online channels and securing a strong
number of media partners
promoting the album and launch event in all
relevant media channels, including TV, print and
radio
attracting a large number of people to the launch
event
Media Image Factory Spitalul de Urgenta is a Romanian pop band integrating elements
www.facebook.com/spitalul.deurge of traditional Romanian music into a sometimes hard-edged rock
nta sound. Dan Helciug's lyrics often feature a bitter wit that does not
lend itself to easy translation, especially because of his tendency
October - December 2009
to paraphrase pieces of well known traditional songs.
Client: the Spitalul de Urgenta band
16. TALES FROM THE GOLDEN AGE
PR OFFICER
Main responsibilities
partnership coordination
media visibility
press monitoring
Achievements
promoting the movie through collaborations with
local media and town halls in all major Romanian
cities
reaching a visibility value estimated at cca.
500.000 Euros, despite the severely limited budget
Media Image Factory Tales from the Golden Age adapts for screen the most popular
www.amintiridinepocadeaur.ro urban myths of the communist period. It combines several true
www.facebook.com/amintiri.dinep stories to portray an era during which food was more important
than money, freedom more important than love and survival
ocadeaur.1
more important than principles.
June - September 2009
Client: Mobra Films
17. STOP CO2
PROJECT COORDINATOR
Main responsibilities
activities management
coordinating the volunteer team
partnership coordination
media visibility
Achievements
promoting the website and carbon footprint
calculator in all relevant online channels and
securing a strong number of media and NGO
partners
creating a strong and loyal volunteer
nucleus
StopCO2.ro StopCO2 is a project dedicated to offering information to all those
www.stopco2.ro interested in protecting the environment. StopCO2.ro offers the
www.facebook.com/stopco.doi first carbon footprint calculator in Romania, designed based on
data collected from national suppliers.
March – December 2009
18. The Hospice “Casa Sperantei”
Bucuresti Foundation
November 2009 – January 2010
The CharityGift Association
January 2009 – September 2010
The World Vision Romania
Organization
April – May 2008
May 2007
19. 2004 - 2008
The Journalism and Science of
Communications College, Univ. of
Bucharest
Specialization: Public Relations and
Advertising
2007 - 2008
Univ. du Bourgogne, Dijon, France
Erasmus scholarship
1998 - 2004
Member of the “Demostene” Iasi
debates club (Karl-Popper)
20. SKILLS
SOCIAL ORGANIZING IT
communicative responsible Microsoft Office
Word
Excel
team spirit prioritized
Power Point
Outlook
creative efficient
concise
22. Elan Agency - Laura Calin, General
Director
Magazinul de Brazi - Stefan Voicu,
General Director
The REPER 21 Association - Bogdan
Gioara, President
Media Image Factory - Nicoleta Talpes,
General Director
StopCO2.ro - Alexandru Popescu,
Project initiator