This is an introduction to the new and unique platform while walking you through building phone applications and games from scratch using Visual Studio 2010 and Blend 4. It also covers the new Windows Phone Marketplace and how to deploy applications.

1. Introducing The Windows Phone Application Platform Martha Rotter Developer & Platform Group Microsoft Ireland martharo@microsoft.com

2. New Start Philosophy Customer Design Experience Platform

3. Different, For Good Reasons Smart Design Integrated Experiences Photo by: Andrew Butitta, Founder, Talisman Digital Photography

4. Integrated Experiences PEOPLE OFFICE PICTURES MUSIC+VIDEO MARKETPLACE GAMES

5. Windows PhoneHardware Common Hardware Elements Consistent Platform Quality Focus 800 or 480 Consistent set of hardware capabilities defined by Microsoft One resolution at launch Second resolution added later Same touch input Consistent processor / GPU Same available RAM Optional keyboard 480 or 320

7. Lets See It In Action!

8. Services Powering Experiences Other Devices people + standards + server code + client code  experiences Browser Web Site Web API

9. Platform Goals Help end users personalize their phones Help developers be profitable Enable cloud powered experiences

10. What Will Developers Say?

11. Elements of the Application Platform Runtime – On “Screen” Tools & Support Tools you use to design & develop Code you write on the client SCREEN CLOUD Cloud Services Developer Portal Services Code you write on the server Tools you use to ship & sell

12. Tools Runtime – On “Screen” Phone Emulator Sensors Media Data Location Samples Documentation Xbox LIVE Notifications Phone Guides Community .NET Framework managed code sandbox Packaging and Verification Tools SCREEN CLOUD Portal Services Cloud Services Notifications App Deployment Registration Marketplace Validation MO and CC Billing Location Identity Feeds Certification Business Intelligence Maps Social Publishing Update Management Elements of the Application Platform

14. Rapid creation of multi-screen 2D and 3D games

15. Rich content pipeline

16. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune

17. Modern XAML/event-driven application UI framework

18. Rapid creation of visually stunning apps

19. Metro-themed UI controls

20. HTML/JavaScript

22. Silverlight for Windows Phone 3

23. Silverlight 3 (Plus) Silverlight 3 with some device-specific additions Accelerometer Touch Location

24. Silverlight for Windows Phone Silverlight and the XNA framework are the basis of the Windows Phone application platform In-browser Silverlight is not part of the first Windows Phone release

25. A First Silverlight Phone App

26. XNA Framework 4.0 A new version of XNA Full 3D support on the device APIs similar to those we know and love from Windows and Xbox 360

27. Visual Studio 2010 Full debugging support on the device Lots of new goodness in Visual Studio 2010

28. A First XNA Phone App

29. Visual Studio & .NET Productive development with .NET & C# High performance IDE Intellisense makes coding faster Integrated build/deploy/debug experience MSBuild engine for build automation

30. Windows Phone 7 Series Emulator Supports full application development Reduces costs of test and development Emulator, not a simulator

32. Windows Communication Foundation

33. SOAP and REST services

34. Touch

36. Media library access

37. Integrated access to phone UI

38. Sensors

41. Notifications

42. Location

44. Integrating with the OS Hub integration Enhance the built in hubs with your application Launchers let you fire and forget to an OS app SMS, email, web browser, maps, dialer, search, etc Choosers are like an open file dialog Launches an OS experience for letting the user choose data for the app Picture, contact, camera, etc

45. Hub Integration – Media History Apps can insert entries into the history list

46. Windows Phone Developer Tools Tools Phone Emulator Windows Phone Emulator Samples Documentation Packaging & Verification Tools Guides Community Windows Phone device Packaging and Verification Tools myapp.xap

47. Deployment Process Develop & Debug Submit& Validate Certify & Sign Windows Phone Application Deployment Service Marketplace

50. Buying and downloading content is a breeze

51. Payment flexibility