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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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SMX Stockholm 2010, Conversion Optimization Case Study Conrad Electronic

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Conversion Optimization Work on that relationship! Conversion Optimization Maximizing Results in a company – agency relationship
[object Object],[object Object],[object Object],[object Object],[object Object]
What, where? Client & Landscape Challenges Measuring Optimizing Conversion Optimization Take aways
 
 
 
User-Agent: * Disallow: /
Search?
 
Let ’ s bring some light for the spiders
 
 
Increase conversions by testing!
3. View Product 4. Add to Basket 5. Start Order 6. Conversion 2. Search Product 1. Visit store Conversionfunnel
Where to start?
 
 
Use Multivariate testing for individual elements !
Use Multivariate testing for individual elements
Gathering results
Winner!
KPI : Conversionrate
It’s NOT only about your landing or money pages
 
 
 
Build on your relationship!
Get that warehouse information!
 
 
 
Google Analytics, Yahoo! Web Analytics, (Onestat, Webtrends) Effectively
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Track everything
Results! Why, man, I have gotten a lot of results. I know several thousand things that won’t work. Thomas A. Edison
Take aways ,[object Object],[object Object],[object Object],[object Object],Lessons learned & takeaways
Martijn Beijk SEO & Web Analytics consultant m.beijk@onetomarket.nl Twitter.com/martijnbeijk

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