Web 2.0 and Destination Marketing Strategies
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1) The document discusses how social media and Web 2.0 can be relevant for destination marketing organizations (DMOs) and their stakeholders. 2) It outlines the DMO's objectives in using social media including operating their brand online, drawing guest attention to their brand, and listening to feedback. 3) The key actions identified for DMOs in social media are to listen, talk, and support travel information online through dialogue with potential guests.
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Web 2.0 and Destination Marketing Strategies
- 1. Web 2.0 and Destination Marketing Mag. Martin Schobert Head of Research & Development Austrian National Tourist Office
- 2. If everybody of this audience tell‘s his experience online … … would it still sounds like Austria?
- 3. What you can expact today What? The Actions. To Whom? The Stakeholders. Why? The Benefit. Is social web relevant for DMO?
- 4. What you can expact today What? The Objectives. To Whom? The Stakeholders. Why? The Benefit. Is social web relevant for DMO?
- 5. Traveller‘s View on Destinations
- 6. Traveller‘s View on Destinations cards videos blogs pictures communities ads news UGC DMO
- 8. operate brand the way you want to.
- 10. But why is Social Media important?
- 12. To Whom? The Stakeholders. Is social web relevant for DMO‘s? Why? The Benefit.
- 13. How people use Social Technologies
- 15. ALL DMO Stakeholders Social Web Anteil aller Erwachsenen, Mehrfachnennung möglich Quelle: http://www.forrester.com/Groundswell Consumer / Guests Journalists & Press Partner (B2B) Employees
- 16. To Whom? The Stakeholders. Is social web relevant for DMO‘s? What? The Actions. Why? The Benefit.
- 18. Functions and Tools at Social Web
- 19. Funktionen und Tools im Social Web
- 20. source: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html International Stakeholder USA
- 21. source: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html International Stakeholder Japan
- 22. source: http://www.briansolis.com/2009/01/conversation-prism-language-of-human.html International Stakeholder France
- 30. Support-Requests at Social Web
- 34. Last: How to find the right Social Media? Partners Press Employees Users Support Talk Listen Blogs Communities Widgets Videos Wikis Ratings & Reviews
- 36. I am glad if I could help to broader yours … Mag. Martin Schobert Head of Research & Development Austrian National Tourist Office http://blog.austriatourism.com
Notes de l'éditeur
- A: D.h. Unbekannte steuern meinen Geschäftserfolg. Und am schlimmsten wäre: ich weiß nichts davon … B: Ja genau das passiert heute schon tagtäglich. Die Markenführung im Web übernehmen andere „Tourismussprecher“ für mich. Oft freu ich mich darüber, nur steht leider auf der 1. Google-Seite nicht immer das was ich gerne hätte … . A: Bsp noch zu suchen B: A: hmm … Weisst du was wirklich schön wäre? B: Nein, was denn?
- A: Und wie kommen wir dorthin …? B: Ganz einfach. Das allerwichtigste ist: zuhören!