1. NJ Edge 15th Annual Faculty Showcase
Brookdale Community College
Deconstructing Social Media
for the Adult Learner
Danielle Mirliss, Ed.D.
Joseph Martinelli, Ed.D.
Seton Hall University

2. Session I: Social Media, Everyone is Doing It, Right?
➔ Learn what social media is, some of the ways it is being used, and outline a plan of action for its effective use.
➔ Create a blog and a visual map of how social media can be used to enrich your goals.
Session II & III: The Players: Tools to Leverage the Power of Community (Parts 1 & 2)
➔ Understand how to connect and expand your online presence using Twitter, Facebook, YouTube, LinkedIn, Pinterest, and
more.
➔ Learn how to design and use a variety of social media tools to achieve your goals.
Session IV: Communicate and Collaborate Through Blogs and Wikis
➔ Discover how to add and edit blog entries, include media on a WordPress site, customize and add widgets, and integrate
with Twitter and Facebook.
➔ Learn to maximize wiki potential for your organization.
Session V: But How Do I Know It Works: Using Data to Check Your Effectiveness
➔ Use free and paid analytical tools to obtain, analyze, and interpret data from your social media sites.
➔ Find out how analytics can help you to run a more successful social media campaign.

3. Originated from faculty development workshops offered
through the TLT Center.
➢ 1 hour workshops dedicated to use of social media in
higher education
➢ Topics included facebook, blogs, wikis and twitter

4. Started Spring 2011
Now entering its Sixth Generation
Spring 2011, Fall - 2012, Spring - 2013,
Fall 2013 (Twice), Spring 2014, Fall 2014
94 Students to date - average 15.6 per class

5. ➢ Program began with five different instructors all
selected based on the strength of their professional
and academic backgrounds.
➢ Beginning in Fall 2012 four instructors were used with
one instructor teaching two back-to-back sections.
➢ Spring 2014 moved to three instructors with two
teaching two sections; the instructor adjustment took
place due to an instructor leaving the university, and
to improve the overall course pedagogy.

6. Certificate Program - participants must complete all five
sessions to certificate
Five weekends - Saturdays from 9:30 - 12:30
Location is a secure lab with 20 Desktop Units
Hands-on program, with emphasis on research design, planning
and implementation of social media tools.

7. WordPress - Blogging
Facebook
Twitter
Pinterest
Linkedin
Instagram
Hootsuite - Social Media Management Tool

8. Majority of students from New Jersey
Additional students from Pennsylvania and
California
21 students were SHU Employees
70 Female, 24 Male Varying Ages and
Occupations
Such as Marketing, Public Relations, Journalism

9. Participants are seeking a hands on program
➢ Many require assistance with basic computer skills
➢ Unsure where to begin using the tools
➢ Need to immediately apply what they learn

10. Designed for participants who are new to social media and
need hands-on instruction on how to use the technology. It
allows them to overcome various barriers in actually utilizing
the tools.

11. ➢ Participants are at various levels of technology skill
levels
➢ Some had experience in the tools being covered
➢ 3 hour workshops went overtime or sometimes were
not enough
➢ Differences between a credit class and non-credit
workshop (i.e., is there homework?)

12. 2001 Wikipedia
2003 Linkedin & WordPress
2004 Gmail
2004 Facebook, 1 Million users by December
2006 Twitter
2008 Hootsuite
2009 WordPress - Reaches 202 million users

13. Participants want more
➢ Social Media II workshop is being offered
➢ Opportunity to offer additional workshops such as
advanced blogging, analytics, photography for social
media
➢ Instructors are challenged to keep current with the
fast paced change that defines social media tools

14. Joseph Martinelli
joseph.martinelli@shu.edu
Danielle Mirlissdanielle.mirliss@shu.edu
http://blogs.shu.edu/socialmediacertificate/