InterCultural Elements.
expand your e-commerce. go beyond borders. sell more.
InterCultural Elements offers A-Z services, helping you overcome all challenges you face when expanding abroad.
3. multinational team of e-commerce & language experts
languages in-house:
based in Germany, founded in 2007
operating on all major marketplaces (as eBay, Amazon, Rakuten, Mercado
Libre, Sears, Newegg) and with all major listing tools (like ChannelAdvisor,
Amazon Seller Central, eSellerPro)
partnership with and
INTERCULTURALELEMENTS AT A GLANCE
“InterCultural Elements offers A-Z services, helping you overcome all challenges you
face when expanding abroad.”
5. e-commerce translation is ICE’s specialty
professional, in-house translation &
proofreading by native speakers
no translation tools used
search terms & titles are optimized
all of text translated – not just titles
free duplicate text, discounts for repetitive text
6. consultation on which items to list where & when
localization is often more work than translation
category, browse tree node & item specifics
remapping
size, currency & shipping rate conversions
price and payment method suggestions
ICE puts you in contact with tax & legal partners
advice on how to avoid pitfalls
7. all services directly from your listing tool
complete set up of listing tool for new markets
no new software to learn or buy
use your tool’s international listing capabilities
listing tool expertise & account optimization
spreadsheet creation
direct upload of your listings
8. Posting errors?
InterCultural Elements ends your nightmares!
our account managers are specialized in:
solving posting errors
listing tool account help and clean-ups
marketplace setups & international expansion
& other silver bullets...
8
HAVE YOU EVER EXPERIENCED...
9. which items should you sell where?
consultation on best suited marketplaces
create a multi-channel listing strategy
we will guide you through market limits &
regulations
all of the above from your listing tool of choice
10. daily competitor pricing from:
eBay, Amazon, your competitors’ websites
discover most profitable target markets
learn which items to list where
raise/lower prices accordingly
11. in-house e-commerce specialized CS team
German, French, Spanish, Italian, English,
Japanese, Portuguese
ICE is your foreign-language CS team
inquiries answered directly by ICE
higher customer satisfaction & positive feedback
ratings
saves you time and the cost & stress of hiring
12. gain buyers’ trust with a local return address
ICE marks your item as returned directly in
your listing tool
buyer saves on return costs
your items are sent back to you in bulk, saving costs
receive better feedback
14. Q: How does InterCultural Elements help sellers expand their business across borders?
A: ICE’s A-Z service covers much more than just e-commerce-targeted translation. We offer services such as
individualized e-commerce consultation, foreign language email customer service, returns collection and even
marketing translations… all directly from your listing tool of choice. Our goal is to overcome all challenges sellers
face when expanding abroad.
Q: How are ICE’s translations different from those of a regular translation company?
A: Just because a translation is good doesn’t mean it’s suited for e-commerce. ICE’s professional, native-speaker
translators ensure your listings are accurate, appealing and search-optimized, incorporating not only language and
cultural competence, but also e-commerce expertise. In short, ICE “re-creates” your item titles and text to ensure
you sell more.
Q: Why should ICE set up my international accounts for me?
A: Many sellers initially try in vain to “do it themselves.” Just copying and translating titles and descriptions is not
sufficient. ICE localizes and optimizes your listing tool and account, including shipping information, prices,
categories and item specifics to name only a few.
Q: Can’t I just use the same categories for all locales?
A: No, each locale uses different categories, category structure and item specifics. ICE finds optimized categories,
keywords and item specifics to make sure customers find your listings.
Q: How can ICE help avoid suspension from foreign marketplaces?
A: ICE’s experience and expertise in terms of country-specific customs and requirements help you avoid potential
pitfalls from the outset and get you off to a good start in foreign markets.
Q: Why does ICE ask for access to my listing tool account?
A: Every account varies greatly (e.g. in number and length of SKUs, ad templates and item specifics). Therefore,
ICE requests access to your account to be able to give an accurate quote based on your specific needs.
FAQ’s
15. Q: How can I manage my inventory for different selling locales?
A: Your listing tools can manage stock across multiple accounts. You can e.g. share quantities so they’re always up
to date in all accounts.
ICE advises you about the available options.
Q: Can I still be competitive when selling on a foreign eBay site if my shipping is more expensive than local
sellers?
A: Experience shows that in almost all cases, you can. It’s best to search on the target marketplace for your
products and compare your price, plus shipping, versus your competitor’s. ICE can also help you with this process
if requested.
Q: How do I get new items in all of my international accounts?
A: After you have created new items in your main account, you just have to let us know which SKUs you want us to
translate and/or integrate into the foreign posting accounts.
We do your work for you.
Q: What is included in the basic price? Are there any extra charges?
A: ICE’s services are customizable; contact us for quotes on services.
Q: How do I manage international customer service?
A: To begin with, it’s a good idea to create an FAQ page and/or email templates. ICE can translate these into the
target languages. You can continue to add FAQ’s until the most common ones have all been added to the list.
Native speaker customer service (CS) keeps your ratings high, so you may want to take advantage of ICE’s CS
offering. Most questions can be answered directly by our staff, saving you still more time and stress.
Q: I’m interested in ICE’s services. What is my first step?
A: Simply contact us via email: info@intercultural-elements.eu
FAQ’S