Analysis of two years of Scoopit use to curate and create content marketing.

1. Scoop.it & Content Curation
Marty Smith
http://www.scoop.it/u/martin-marty-smith
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2. Scoop.it & Content Marketing
• What is Scoop.it?
• Scoop.it Revolutions:
– Overview.
– Scoops To Views.
– Scoops To Followers.
– Scoops To Daily Averages (views).
– Scoops to Reactions
• Content Marketing Conclusions
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3. What Is Scoop.it
• Curation tool capable of
crawling social web
based on specific
keywords.
• Watch and curate social
web into magazine-like
feeds.
• Share feeds with other
social nets such as
Pinterest, LinkedIn and
Twitter.
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4. Scoop.it Revolutions
• Overview
– Started using Scoop.it in 2011.
– Created Curation Revolution First.
– Followed with BI Revolution, Design Revolution,
Social Marketing Revolution, Ecom Revolution,
Thank You Revolution and Contests and Games
Revolution.
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9. Scoop.it Content Marketing Summary
• Scoop.it is a great content marketing platform:
– Produced over 70,000 views in 2 years.
– Almost 5,000 followers.
– Almost 1 follower per scoop.
– More than 30,000 reactions.
• Twitter
– Less efficient than Scoop.it, but…
• Scoop.it & Twitter help each other.
• Not an either or but a Scoop.it AND situation.
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10. Summary
• Data shows each feed makes different contributions:
– Curation Revolution = oldest feed, highest daily
average views (397 followers)
– Contest & Games = newest feed and fastest
growing (with 689 followers).
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11. Summary
• Data shows each feed has different contributions:
– Games and Startups have the most followers
(Games 689, Startup Revolution 2,800).
– Social Marketing Revolution gets the most
reactions per scoop (17.32 reactions per scoop
with overall average at 8, so 225% over).
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12. Summary
• Data shows each feed has different contributions:
– Design Revolution get the most views per scoop
(reinforcing the visual marketing trend we’ve seen)
with 39 views per Scoop vs. overall average of 16 or
245% above).
• Conclusion
– Scoop.it helps weave a tapestry that makes your
content marketing efforts stronger boosting followers,
curation efficiency and providing valuable data to help
drive your content marketing.
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