Martin Waxman Social Media 101 2009

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Martin Waxman

Technologie Actualités & Politique

A long time ago in a galaxy far away… Canada circa 2005

How did we practice PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So what changed? A lot of people became reporters… and got very, very ‘social…’

What is social media? ,[object Object],[object Object],[object Object]

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Why social media is important for your organization ,[object Object],[object Object],[object Object],[object Object]

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Meet the new boss… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now vs Then   Blogging Writing and publishing Podcast Radio/audio Video, streaming TV Virtual communities Actual communities WWSharing Forums, bulletin boards and café culture (e.g. cup of coffee with friends) Microblogging Instant messaging/telegram

The glue Real Simple Syndication RSS = subscribing

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications Blogs - examples Todd Defren, Brink Joel Postman, SocialCorp Dave Fleet, Practical 101s Robert Scoble, Naked Conversations

… And a few more Joseph Thornley Steve Rubel Louise Armstrong David Mullen

Blogger relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual communities White label community

The microsphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ROI ,[object Object],[object Object],[object Object]

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Questions? Contact: Martin Waxman [email_address] Blog: www.martinspalette.blogspot.com Twitter: @martinwaxman

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Artificial intelligence (AI), machine learning, and big data have been discussed so much in the past few years, they've almost become like buzzwords. Yet, the concepts present many opportunities and challenges and it is imperative marketers and communicators educate themselves on the subject, what AI is and does, and how to adapt. The content in this presentation is based on original research Martin conducted, as part of the McMaster/Syracuse Master in Communications Management program. Focusing on single-purpose, artificial narrow intelligence, we discuss several key issues including: algorithm bias, ethics and transparency, human/AI agent relationships and the future of jobs. Please see slide notes for additional details.

Putting the AI in PR

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91% of us pick up our smartphones to search for news and info when we’re in the middle of something else. And the content we discover is an opportunity for marketing and PR create PR stories that reach audiences in the micro-moment. Search is the number one thing we do online. According to the Edelman Trust Barometer, search engines eclipsed media as the most trusted source of news. These days, we move from one micro-moment to the next, whenever we turn to our smartphones to find what we want, when we want it. Google calls these, ‘I want to know, I want to go, I want to do, I want to buy’ moments. If you’re in marketing or PR, it’s not hard to see how micro-moments are going to impact the way we create and share stories. Instead of saying did we get coverage, we should be asking: Are we there… • When a film blogger has an urge to check for info about the top production companies? • When a reporter notices a flurry of activity on Twitter and needs to find out more information for a possible story? • When a customer’s interested in what’s on and requires a little more nudging before pressing buy? Marketing and PR have always been about discovery but our primary source was media. And now micro-moments have the potential to transform the way people discover news and information by creating mobile-first multimedia content that helps, engages and inspires people in the moment.

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Technology and best practices are in a constant state of flux, traditional media’s shrinking and PR folks are competing with advertisers and digital marketers. Successful practitioners understand this and prepare for the road ahead by equipping themselves with the knowledge, training and skills they need to meet the changes head on. International PR thought-leader and 25+ year agency veteran, Martin Waxman helps you navigate the twists and curves in an interactive, entertaining and informative breakout session. He highlights key trends shaping the profession including micro-moments (Google's written about this a lot lately) and how to practice PR in the moment. He’ll discuss which skills – including multimedia storytelling – you’ll need to master in order to succeed and move from being a ‘talker to a maker’. And he’ll take you beyond the release and media pitches to relationship building in the 21st century with mobile content hubs and new tools to engage and inspire the audiences you want to reach.

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Martin Waxman Social Media 101 2009

2. The blogosphere – a view from above

3. A long time ago in a galaxy far away… Canada circa 2005

5. So what changed? A lot of people became reporters… and got very, very ‘social…’

10.

11.

12.

13.

14. Now vs Then   Blogging Writing and publishing Podcast Radio/audio Video, streaming TV Virtual communities Actual communities WWSharing Forums, bulletin boards and café culture (e.g. cup of coffee with friends) Microblogging Instant messaging/telegram

15. The glue Real Simple Syndication RSS = subscribing

16.

17. Communications Blogs - examples Todd Defren, Brink Joel Postman, SocialCorp Dave Fleet, Practical 101s Robert Scoble, Naked Conversations

18. … And a few more Joseph Thornley Steve Rubel Louise Armstrong David Mullen

19.

20.

21. Video

22. Virtual communities White label community

23. WWSharing delicious.com

24.

25.

26.

27. Case study

28.

29.

30. Questions? Contact: Martin Waxman [email_address] Blog: www.martinspalette.blogspot.com Twitter: @martinwaxman

Martin Waxman Social Media 101 2009

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