1. Social
Media
Barometer
PRSA
Western
District
Conference
Mar$n
Waxman
April
19,
2013
© 2013 Martin Waxman. All rights Reserved.
@martinwaxman #PRSAWDC

2. Good
to
meet
you
IRL
tinwaxman
@mar
@martinwaxman #PRSAWDC

3. Search
me…
@martinwaxman #PRSAWDC

4. Search
me…
@martinwaxman #PRSAWDC

5. Search
me…
Ontogeny recapitulates phylogeny
Is
seman$c
search
the
end
of
serendipity?
@martinwaxman #PRSAWDC

6. The
new
genera$on
gap
@martinwaxman #PRSAWDC

7. I’d
like
that
to
go
Mobility
means
never
having
to
say
you
can’t
reach
me
@martinwaxman #PRSAWDC

8. The
face
of
new
media
We
do
the
programming
but
we
don’t
get
paid
@martinwaxman #PRSAWDC

9. Digital
first
Beyond
publicity…
Time
for
PR
to
lead
@martinwaxman #PRSAWDC

10. …puPng
things
in
focus
@martinwaxman #PRSAWDC

11. How we get there
1. Strategy
2. Training
3. Content
@martinwaxman #PRSAWDC

12. Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…
@martinwaxman #PRSAWDC

13. @martinwaxman #PRSAWDC

14. Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR
@martinwaxman #PRSAWDC