This presentation "Selling Fashion Online" gives a detailed information about Facts & Figures of Indian Fashion & Apparel Industry and the importance of adopting eCommerce as a business channel. Also, tells you how to benefit your business by empowering it with MartJack, India's No.1 Digital commerce platform.

1. Selling Fashion & Apparel Online
Are you following
The Stream?
2011

2. Indian Fashion & Apparel Industry
Facts & Figures

3. Indian Fashion Industry
An Overview
• The Indian fashion industry is pegged at
Rs.1000 crores and is growing at a
whopping rate of 30 per cent
• The domestic fashion business is
anticipated to become a Rs. 1500 Crore
industry by 2013
• It seems that traditional marketplace of the fashion
industry is being steadily replaced by the virtual e-
marketplace.

4. Indian Fashion Industry
An Overview
• About 60 per cent of men shoppers and 72
per cent of women shoppers prefer
designer wear
• About 46 per cent of men and 38 per cent
women go for exclusive brand showrooms
• The youngsters are among the top
spenders on fashion wear as also women in
the 41-50 years age group

5. Indian Apparel Industry
An Overview
• The impressive growth rate expected for the
Indian fashion retail sector offers an
investment opportunity of over Rs.30,000
crore annually across the textile retail value
chain
• The size of the textile retail industry is
estimated to increase from its current size of
Rs.3,15,000 crore to Rs.9,90,000 crore by
2020
• Women's wear is growing faster at 12 per cent
and is expected to have 43 per cent share by
2020 from the current 37 per cent

6. Indian Apparel Industry
An Overview
• Menswear segment has a major share in the
apparel market with 43 per cent and is rising at
9 per cent
• Kids wear segment is on the rise with high
growth rate in girls wear at 11 per cent and
boys wear is growing at 10 per cent
• Home textile market is expected to grow 9 per
cent move up from Rs 15,570 crores in 2009 to
Rs 40,000 crores by 2020

7. How is growing Internet usage in India
encouraging eCommerce?

8. Internet Penetration in India
• India is the third-largest country in terms of
number of Internet users, after China and the
U.S.
• As per industry insiders, In the next two years,
India will be reaching to a mark of 20 crore
internet users
• India has about 8 crore Internet users, out of
which around 80% are “active” users of internet
• Indian consumers are greatly getting
comfortable with online shopping

9. eCommerce in India
• With a 28% year-over-year growth in the number of
Internet users in the country, e-commerce is gaining
wide acceptance
• eCommerce market is growing at a 70% rate annually
• India will be among one of the top 10 e-
commerce hubs in the world by 2015
• The online retail industry in India is likely to be worth
Rs 7,000 crore in the next couple of years
• The net e-commerce market is expected to touch Rs
50,000 crore very soon
Therefore, eCommerce is a business channel one can no
longer afford to ignore.

10. Consumer Behaviour
vague, but vigorous
• Consumers have started logging on to online
discount portals retailing high-end fashion
wear
• Younger demographics, higher education
levels, global cultural awareness and
increasing affordability have changed the
spending behaviour of Indian consumers
• Consumers are quick enough to register themselves on online shopping
portals that offer merchandise at marked-down rates
• The current generation likes to enjoy the convenience of shopping from
home and get a home delivery rather than driving to a crowded mall or
navigate through the entire mall to buy just a T-shirt.

11. Indian Online Apparel Industry
An Overview
• The „Online Apparel‟ is one of the high
performing categories in e-commerce
encouraged by Gen Z populace who already
number 7.4 million
• In the last two years, the Rs 650 crores
garment e-retailing business on the internet
has attracted investments worth $7 crore
• Apparel e-tailing platform is reaching its threshold point
• Moreover, 3G and 2G facilities have enabled consumers an easy internet
access.

12. The Digital Advantage for a Retailer
• As websites don‟t have to bear any overheads associated
with brick-and-mortar set-ups, e-commerce players can
offer consumers heavy discounts to attract them
• Need not necessarily have inventory & infrastructure of
their own and can, thus, work profitably on leaner profit
margins
• To start an e-commerce store, an investment of about Rs 50,000 per year is all
what is needed and to get the website running for an year
• Designers can showcase their collections directly to customers and they can
save spending on advertising
• Retailers can offer a comfortable shopping experience to their customers

13. The Most Happening Place Where Fashion Sells
An E-commerce Site
Do you have an
Online Store?
If not, rush to be there to
tap the opportunity!

14. So, waiting for what? Take an Action.
Start Your eCommerce Business.

15. But, Hold a
While…

16. What are The Challenges Ahead
in Establishing
an eCommerce Business?

17. Challenges Ahead for e-tailing
• It is all about being accepted, trust to be built - Trust will play a critical role in
e-commerce as consumers warm up to this mode of making purchases.
• You need to have an excellent order fulfillment mechanism in place that can
not just deliver, but also service products.
• Demand generation and customer acquisition should be ongoing for
upholding the business
• Even then, sustainability in heated competition is a big challenge.
• Supporting your business with reliable infrastructure is another

18. So, how do you deal with all
of them effectively?
Is The
Preferred Solution That Takes Care of
Your eCommerce Business

19. What does MartJack offer you?
• MartJack, India’s #1 ecommerce platform
delivered on SaaS model, is designed to cater to
the needs of manufacturers, retailers and single
store retailers
• MartJack is a complete solution to build & manage
your online store
• You can leverage ready-to-use product repository
with product content that includes information of
over 110000 products
• Provide a rich shopping experience to consumers with images, videos and
product information
• The MartJack Eco-system helps businesses go online effectively & easily
• MartJack supports online retail businesses with Payment Gateways and Logistics

20. What does MartJack Exchange offer?
MartJack Exchange, an add-on to MartJack, makes e-commerce easier for MartJack
merchants by simplifying demand generation, customer acquisition.
Here is how it works for MartJack retailers:
• Retailer establishes himself as a Supplier of MartJack Exchange
• Supplier lists his products along with rich content – zoom images, product descriptions &
videos
• Supplier gets connectivity with Power Publishers who have large customer base and
thereby grows his business reach and brand awareness
• Supplier can announce great deals and discounts to attract more customers
• Supplier can make use of integrated payment gateways and logistics – offers his
customers safe & secure shopping experience & 24/7 customer support
• Supplier receives payments from MartJack Exchange

21. Ready to Take a call to Fly Your Business High?
Contact Us
on our Toll free number 1800 425 2968
info@martjack.com
www.eReasoning.com
www.MartJack.com
www.MartjackExchange.com
Disclaimer: This presentation is a consolidated report based on the information collected from various online sources.

22. Compiled by:
Sridevi Prekke
sridevi@ereasoning.com
Manager, Corporate Communications
&
Madhu Kiran. T
madhu@ereasoning.com
Asst. Internet Marketing Manager
Reasoning Global eApplications Ltd., Hyderabad