Itc

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BCG MATRIX FOR ITC LTD - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ITC PRODUCTS ,[object Object],[object Object],[object Object]

Indian Packaged Food industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

Snacks and Confectionery Industry ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sales & Market Growth Market for Biscuits 11% 10% 33% 15% 31% Sunfeast Others Parle Priya Gold Britannia

Promotion ,[object Object],[object Object],[object Object],[object Object],ITC. Touching your life. Everyday

Positioning of ITC F A R M E R S M A R K E T S Cigarette Trade Marketing capability Branded Foods Expanded FMCG distribution capability e-choupal rural two-way fulfillment capability A basis for strategic partnerships with other FMCG brand owners VPN providing SCM, ERP & CRM capability Lifestyle retailing Education Stationery Matches & Agarbattis Personal Care Products

Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Various marketing strategies - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizational Structure for FMCG Foods

Important factors FOOD MARGINS CREDIT SYSTEMS STOCK OUTS WASTAGES PROMOTIONS DISTRIBUTION CHANNELS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution of Food Products

Flow Diagram FACTORY CNF WHOLESALE DISTRIBUTOR WHOLESALE DEALER BASE RETAILER

ITC. Touching your life. Everyday Places

e-Choupal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],e-Choupal

Outbound Logistics Display & Inspection Auction Bagging & weighing Payment Pricing Mandi Inspection & Grading Inbound Logistics Inbound Logistics Weighing & Payment Hub Logistics e-Choupal Operational Process

The e-Choupal Services ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VSAT equipment Mobile Choupal Solar Power

Over Coming Challenges Through ,[object Object],[object Object]

NEW PRODUCTS LAUNCHED-2008-09 Paperkraft Copier Paper Classmate Invento Classmate Pencils Classmate Pens Mangaldeep Durbar Gold Mikkel Classic Verve Fortune Select Dasve Fortune Select Manohar

[object Object],[object Object]

Itc

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Itc

Similar to Itc (20)

Recently uploaded

Recently uploaded (20)

Itc