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The Intangible
 (But Very Real)
Market Opportunity
 for Consultants
   Originally delivered to:
  Institute of Management
      Consultants USA
       By Mary Adams
                              ICA-1
Vocabulary and mental
concepts color our perceptions

                                                     goluboy
       siniy




Source: “Seeing the Blues,” Nature, April 30, 2007             ICA-2
Rank according to importance for
the future of the firm (5 is highest) :
Physical Capital:        0-5    Intellectual Capital    0-5


 Inventory               ___     People                 ___


 Equipment               ___     Processes              ___


 Buildings               ___     Relationships          ___


 Land                    ___     Strategy               ___


                    Total ___                      Total ___
                                                               ICA-3
Every
         …is a knowledge business
business




                   Source: http://mstrepair.com/
                                              ICA-4
Where do you get information on
these assets?
Physical Capital   Knowledge Capital


 Inventory          People


 Equipment          Processes


 Buildings          Relationships


 Land               Strategy



                                       ICA-5
The intangibles information gap is
large and growing
                                                           Components of S&P 500® Market Capitalization
                                             14,000
                                                                     Market Premium
  S& P 5 0 0 M ark et C ap ($ b illio n s)




                                             12,000
                                                                     Intangible Book Value
                                                                     Tangible Book Value
                                             10,000

                                              8,000

                                              6,000

                                              4,000

                                              2,000

                                                -
                                                      1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005


                                                                                                       Data: Ned Davis Research, Inc         ICA-6
This gap explains some big
problems across our economy
•   Analyst over-reliance on earnings
•   Mergers that fail in integration
•   Innovation efforts that stumble on culture
•   Management teams that fail to see what is really
    going on in their businesses
    Companies are flying blind and they need
    your help



                                                       ICA-7
Answers
come from
the field of
intellectual
capital

               ICA-8
These
                                       authors tell
                      Organizational
                                       us that
Human
                        Structural
Capital
                         Capital
                                       intangibles
          Financial
                                       are a
           Capital
                                       system…
          Relational
          Structural
           Capital                       Business
                                         Recipe




                                                    ICA-9
This intangibles system cannot
been seen with traditional tools
To get good intangibles info:
•   Assess rather than measure
•   Use strategy as your yardstick
•   Provide detail for each component
•   But do a consolidated presentation so IC is seen as a
    system




                                                            ICA-10
Human
Capital

Do we have the
right people
with the right
competencies
to support our
strategy?

                 ICA-11
Structural
Capital




             Do we have the
             knowledge and
             processes we need to
             deliver on our strategy?
                                  ICA-12
Relation-
ship
Capital


 Do we have the right external
 relationships to deliver on our
 strategy?

 How strong is our brand?          ICA-13
Business
Recipe
Do we have a
sound market
opportunity?

Does our
strategy make
sense ?
                ICA-14
In the end, summarize your
assessment on one page
                                     Intellectual
                                       Capital




 Business          Internal                                                External
                                               Human Capital
  Recipe      Structural Capital                                       Structural Capital




                                           Manage-     Employ-
            Intellectual
                           Process                               Network    Brand      Customers
            Properties                      ment         ees




                                                                                            ICA-15
Where will your clients learn about these
ideas?
Who will help your clients apply these
ideas?
Should you add intangibles assessments to
your business model?




                                        ICA-16
Want to
keep
learning
about
intangibles?
Visit www.i-capitaladvisors.com and
www.icknowledgecenter.com
  Sign up for monthly updates!        ICA-17

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Intangible But Very Real Opportunity For Consultants

  • 1. The Intangible (But Very Real) Market Opportunity for Consultants Originally delivered to: Institute of Management Consultants USA By Mary Adams ICA-1
  • 2. Vocabulary and mental concepts color our perceptions goluboy siniy Source: “Seeing the Blues,” Nature, April 30, 2007 ICA-2
  • 3. Rank according to importance for the future of the firm (5 is highest) : Physical Capital: 0-5 Intellectual Capital 0-5 Inventory ___ People ___ Equipment ___ Processes ___ Buildings ___ Relationships ___ Land ___ Strategy ___ Total ___ Total ___ ICA-3
  • 4. Every …is a knowledge business business Source: http://mstrepair.com/ ICA-4
  • 5. Where do you get information on these assets? Physical Capital Knowledge Capital Inventory People Equipment Processes Buildings Relationships Land Strategy ICA-5
  • 6. The intangibles information gap is large and growing Components of S&P 500® Market Capitalization 14,000 Market Premium S& P 5 0 0 M ark et C ap ($ b illio n s) 12,000 Intangible Book Value Tangible Book Value 10,000 8,000 6,000 4,000 2,000 - 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 Data: Ned Davis Research, Inc ICA-6
  • 7. This gap explains some big problems across our economy • Analyst over-reliance on earnings • Mergers that fail in integration • Innovation efforts that stumble on culture • Management teams that fail to see what is really going on in their businesses Companies are flying blind and they need your help ICA-7
  • 8. Answers come from the field of intellectual capital ICA-8
  • 9. These authors tell Organizational us that Human Structural Capital Capital intangibles Financial are a Capital system… Relational Structural Capital Business Recipe ICA-9
  • 10. This intangibles system cannot been seen with traditional tools To get good intangibles info: • Assess rather than measure • Use strategy as your yardstick • Provide detail for each component • But do a consolidated presentation so IC is seen as a system ICA-10
  • 11. Human Capital Do we have the right people with the right competencies to support our strategy? ICA-11
  • 12. Structural Capital Do we have the knowledge and processes we need to deliver on our strategy? ICA-12
  • 13. Relation- ship Capital Do we have the right external relationships to deliver on our strategy? How strong is our brand? ICA-13
  • 14. Business Recipe Do we have a sound market opportunity? Does our strategy make sense ? ICA-14
  • 15. In the end, summarize your assessment on one page Intellectual Capital Business Internal External Human Capital Recipe Structural Capital Structural Capital Manage- Employ- Intellectual Process Network Brand Customers Properties ment ees ICA-15
  • 16. Where will your clients learn about these ideas? Who will help your clients apply these ideas? Should you add intangibles assessments to your business model? ICA-16
  • 17. Want to keep learning about intangibles? Visit www.i-capitaladvisors.com and www.icknowledgecenter.com Sign up for monthly updates! ICA-17