Mary Fowler Efolio

phone: 404.352.0876

maryfowler @ bellsouth.net

www.linkedin.com/in/maryffowler

mary fowler

senior designer

identity / branding

print collateral

corporate marketing

advertising

multicultural

phone: 404.352.0876

m a ry f o w l e r email: maryfowler @ bellsouth.net

senior designer
Hair: Michael Azar / Photo: Alexandra Winner

refresh your style. rejuvenate your spirit. experience our new salon, now located at 2980 north fulton drive in buckhead. 404.231.3294.

Integrated identity campaign for Michael Azar salon
that produced increase in sales and exposure.
Components included business cards, gift certificates,
service menus, magazine advertising and signage.

identity / branding

phone: 404.352.0876


senior designer

EXPO
EXPO
A HOME DEPOT COMPANY

D e s i g n C e n t e r

A. Description name. Copy to go here and more to here. Copy is here and more goreand and more. 000000 $000. B. Description name. Copy to go here and more to

here. Copy is hereld more go hereand and more. 000000 $000. C. Description ore go here an fdsdld more go hereand and more. 000000 $000. D. Description ore go

here an fdsdld more go hereand more. 000000 $000. E. Description ore go here an fdsdld more go hereand and more. 000000 $000. F. Description ore go here an fds-

dld more go hereand and more and. 000000 $000. G. Description ore go here an fdsdld more go hereand and more and more to go here and more. 000000 $000.

square catalog cover and spread

H. Description name. Copy re to here. 000000 $000. 2|3

00% OFF
ALL COUNTER TOPS
FOR FIVE DAYS ONLY!
SEPTEMBER 3-7.
COPY TO GO HERE.

explore expo @ www.expo.com

Item description goes here. 000000 $000 Item description goes here. 000000 $000

EXPO
A HOME DEPOT COMPANY

EXPLORE EXPRESS EXCITE EXPERIENCE

Item description goes here. 000000 $000 Item description goes here. 000000 $000

“ExplorE, ExprEss, ExcitE, ExpEriEncE...Expo”
Five-panel accordian-fold brochure

The challenge: reposition Home Depot’s Expo stores as
the premier home design experience. The presentation:
a multi-faceted campaign that highlighted state-of-the-art
vendors and featured new logo, direct mail, advertising
and gift cards.
collateral / rebranding concept

phone: 404.352.0876


senior designer

BEYOND BAUHAUS
•
BE YOND

T H E E V O LV I N G M A N - M A D E E N V I R O N M E N T
V V
BAUHAUS
The Evolving Man-Made Environment
HIN BREDENDIECK

HIN BREDENDIECK
ISBN 978-0-9823171-1-2

1

A Brief History of Design Education

4
towards the design process itself. The approach of an educator who seeks to evoke the stu- It is not my intention here to present a detailed account of all aspects of design education. 5
dent’s creativity must be based on such an attitude, making changes as new knowledge be- Rather, I propose to trace the overall development, from the pre-Bauhaus period up to the pre-
comes available. sent time, of certain important aspects, specifically, (a) the introductory course, (b) technical train-

If we think of the next phase in the development of the design profession, we must view the ing, and (c) the student’s conceptual thinking.

Bauhaus not as a one-time event, but merely as one of the phases in the historical develop- Prior to the advent of industrialization in the nineteenth century, the need for consumer goods
ment of dealing with and understanding the man-made environment. The task is to continue was met by a variety of craftsmen—the cabinetmaker, potter, blacksmith, and numerous others.
the development initiated by the Bauhaus. But to move beyond the Bauhaus of the twenties These people not only produced but also designed their products. As industrialization acceler-
calls for a scientific organization of knowledge about man-made objects. ated, new factories producing increasingly more goods placed the craftsman, who was not
In this volume I present such an approach, introducing a holistic outlook in a field that con- trained to think in terms of machine processes, in a position in which he was unable to compete.
cerned itself previously only with designing isolated objects. This is an initial effort to grasp No longer having the opportunity to design, he was essentially reduced to the execution of cop-
the complexity of the evolving man-made environment; an attempt to establish a basis for a sci- ies of old products.
entific study of the man-made object, a field of inquiry I call “Objectology.” Ultimately we should The origins of design education can be found in the early stages of our industrial era. Initially
work towards a comprehensive study of the nature and inter-relationship of objects there were no designers who were able to develop products that could utilize the new means
from spatial and temporal points of view. of production. The situation called for a different type of designer. Many of the European art
Here I have dealt with many aspects only in a cursory fashion. However, in a field where highly academies came into being to meet the new requirements of rapidly growing industries.
personal and rather vague concepts are common, this writing may provide for the searching In these schools, a strong emphasis was placed on the visual aspects of design and the ability
designer a way out of the present conceptual chaos. It may also serve as an invitation to others to sketch and to render. Designs were evolved essentially on the drawing board. An ability to
to participate in the future development of the field. Perhaps this is what Walter Gropius had sketch was often a requirement for acceptance into these schools. The strong emphasis on the
in mind when he wrote: “Theory is not a recipe for the manufacturing of works of art, but the visual aspects of design may have been a reaction to the technical appearance of industrial
most essential element of collective construction; it provides the common basis on which many products of that time. The all-important element—the student’s conceptual thinking—was based
individuals are able to create together a superior unit of work; theory is not an achievement of on the personal concepts and inclination of the instructor. But the strong emphasis on visualiza-
2
individuals but of generations.” tion and the reduction of technical aspects to a secondary role failed to produce the designer

In the first chapter, I describe briefly the historical aspects of design education and the role required by industry.

of the Bauhaus. This is followed by a proposal for the classification of the man-made object; This prompted the establishment of a new kind of school in Europe: the arts and crafts school
the basic attributes of such objects, whose specific characteristics are determined by the de- (called the Kunstgewerbeschule in Germany). Now not only the visual but the technical aspects
signer; the transformation process, that is, how objects come into being; and finally the applica- of design were to be considered. To meet the need for technical education, the schools instituted
tion of the newly gained knowledge in the education of the designer. various shops equipped with machines. However, these were not an integral part of the

Designed the book, Beyond Bauhaus: the Evolving
Man-Made Environment, commemorating a half century
of Industrial Design at Georgia Tech and their most
influential I.D. director. Prof. Bredendieck, provided a
direct link to the Bauhaus movement.
book design

phone: 404.352.0876


senior designer

m a k e a wi s h

“falalalala, hohoho, ooh la la, hugs and kisses, hip hip hooray, make a wish”

Concepted and developed branded
Macy’s Gift Card program. Regional launch
to 78 stores in the Southeast and Midwest.
Created all artwork except for the basic card.

retail / gift cards

phone: 404.352.0876


senior designer

Valentine’s 2006
www.halegroves.com

February 2006 www.halegroves.com
The Freshest and Best Tasting.
Guaranteed.

Holiday Gifts2005
www.halegroves.com

Guaranteed.

Holiday Gifts2005
www.halegroves.com

Guaranteed.

Guaranteed.

Concepts for citrus grower’s catalog cover,
Christmas and Valentine’s Day.
“HoHoHo” was produced.

concepts / illustration

phone: 404.352.0876


senior designer

C HRISTINE H AUGHT, LTD. INTERIOR DESIGN

Christine B. Haught, ASID

4545 Bridle Trail • Akron, Ohio 44333

telephone: 330.659.0087 • facsimile: 720.294.8890

email: chaught @ christinehaught.net

web site: www.christinehaught.com


519 Academy Avenue • Sewickley, Pennsylvania 15143

Christine B. Haught, ASID

4545 Bridle Trail • Akron, Ohio 44333 • telephone: 330.659.0087 • facsimile: 720.294.8890
email: chaught @ christinehaught.net • web site: www.christinehaught.com


519 Academy Avenue • Sewickley, Pennsylvania 15143

Redesigned a complete letterhead package
for Christine Haught, Ltd. Interior Design.
Built around an existing logo, it included
note cards, folders, labels, post-it notes.

identity / branding

phone: 404.352.0876


senior designer

D o u g l a s We i s s I n t e r i o r s

Douglas Weiss
D O U G L A S WE I S S I N T E R I O R S
1145 Zonolite Road, No. 5
Atlanta, Georgia 30306
Phone 404.875.5544
Facsimile 404.875.9944
Doug @ DouglasWeiss.com

Douglas Weiss Interiors 1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544

1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544 Facsimile 404.875.9944
1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544 Facsimile 404.875.9944


Identity collateral for Douglas Weiss Interiors,
an interior design firm. Components included letterhead,
business card, notecards and advertising. 1145 Zonolite Road Suite No. 5 Atlanta, Georgia 30306 Phone 404.875.5544 Facs

identity / branding

phone: 404.352.0876


senior designer

alfani
sólo en macy’s

joseph a.

Design for multicultural billboards
targeting the Mexican market.

multicultural outdoor advertising

phone: 404.352.0876


senior designer

La venta comienza hoy miÉrcoLes 25 de febrero

COMPRA 1, Y OBTÉN 1 ARTÍCULO EN LIQUIDACIÓN GRATIS *
cabaLLeros niños Jovencitas damas damas
Precios ya Precios ya Precios ya Precios ya Precios ya
reducidos reducidos reducidos reducidos reducidos
aL 50% †
aL 40% - 75% †
aL 65% †
aL 75% †

aL 75% †

Colecciones de diseñador, suéteres, polos, Blusas y jeans, suéteres, ropa deportiva, American Rag • Roxy • XOXO • BCX Colección de moda y diseñador
tejidos, camisas casuales, camisas de vestir, colecciones de diseñador y de bebés. Deréon • Baby Phat • Apple Bottoms para damas, petites y tallas especiales. Colección de moda y diseñador
corbatas, trajes, sacos y pantalones. Orig.† $18-$165, antes 4.50-$99, Rampage • Rocawear Orig.† $20-$220, antes $5-$55, para damas, petites y tallas especiales.
Orig.† $20-$165, antes $10-82.50, compra 1 artículo de moda Orig.† $15-$98, antes 5.25-34.30, compra 1 artículo de moda Orig.† $20-$220, antes $5-$55,
compra 1 artículo de moda en liquidación para niños o bebés compra 1 artículo de moda en liquidación para petites o damas compra 1 artículo de moda en liquidación
en liquidación para caballeros y obtén 1* artículo para niños gratis. en liquidación para jovencitas y obtén 1* artículo gratis para ella. para petites o damas y obtén
y obtén 1* artículo gratis para él. y obtén 1* artículo gratis para ella. 1* artículo gratis para ella.

*Compra 1 a precio ya reducido y obtén otro gratis al momento de la compra. El artículo gratis debe ser de igual o menor precio. Toda la mercancía devuelta debe incluir el artículo compra 1 y el artículo gratis.
Excluye calzado para caballeros, regalos y accesorios para caballeros, ropa interior y de dormir para caballeros, abrigos para caballeros, ropa de vestir para caballeros, vestidos para damas, abrigos para damas y trajes para damas.

REG./ORIG. sOn lOs pREcIOs a lOs quE sE OfREcE El pROductO y lOs aHORROs pOdRÍan nO EstaR BasadOs En OfERtas REalEs. alGunOs pREcIOs ORIGInalEs pOdRÍan nO EstaR VIGEntEs lOs ÚltIMOs
90 dÍas. VEnta VIGEntE dEsdE El MIÉRcOlEs 25 dE fEBRERO Hasta El dOMInGO 1 dE MaRZO dE 2009, EXcEptO dOndE sEa EspEcIfIcadO lO cOntRaRIO. debido a nuestra consolidación, algunos precios
podrián ser diferentes en tu Macy’s más cercano. Recibirás el precio anunciado o uno menos de lo que anunciamos. Compras especiales y artículos a precio original/ahora permanecerán al precio anunciado después
del evento; estos artículos estarán disponibles hasta agotar existencias. Las ofertas aplican a artículos selectos solamente. La mercancía Everyday Values queda excluida de la promoción, los pases de compra, los cupones y los
descuentos de la tarjeta de crédito. El término “Costo final” se trata del cálculo del precio neto después de las rebajas aplicables durante esta venta y no incluye impuestos o cargos de envío u otras rebajas por usar la tarjeta de
crédito Macy’s. Este anuncio aplica en las tiendas Macy’s de AL, GA, IL (excluyendo las áreas de Chicago y Rockford), IN (excluyendo Merrillville), KS, KY, LA, MO, NC, NY: Binghamton y Horseheads, OH (excluyendo Toledo), OK, PA
(excluyendo las áreas de Allentown, Harrisburg, York y Philadelphia) SC, TN, TX (excluyendo El Paso), VA: Chesapeake, Hampton, Lynchburg, Newport News, Norfolk, Richmond, Roanoke y Virginia Beach y WV. Precios, promociones
y selección podrían diferir del precio de macys.com. Ofertas en tiendas no aplican en macys.com y las ofertas de macys.com no aplican dentro de la tienda. La mercancía anunciada podría no estar disponible en su Macy’s más
cercano y las selecciones podrían variar. Algunos artículos a precio Reg./oferta en este aviso podrían haber sido reducidos permanentemente con fines de liquidación después de que este anuncio fue terminado. No nos hacemos
responsables por errores tipográficos. †Rebajas intermedias pueden haberse efectuado. La oferta y selección de artículos en liquidación varía por departamento y tienda; disponible hasta agotar existencias. Disculpe, no se aceptan
pedidos telefónicos para artículos en liquidación . Tallas petites y especiales en tiendas selectas; estilos y colores pueden variar de los mostrados. n9010036

Original typography developed for clearance campaign
that is used in newspaper ads and in-store signage.
National launch to 850 stores.

retail / promotional campaign

phone: 404.352.0876


senior designer

our hope:
by the time she's old enough
for a mammogram,
we'll have a cure.
“It is not the mountain we conquer but ourselves.”

Quote from Sir Edmund Hillary, the ﬁrst man to reach the summit of Mount Everest.

W E B E L I E V E IN A WORLD
WITHOUT VIOLENCE ★ WE
BELIEVE EVERY WOMAN AND
CHILD SHOULD LIVE FREELY
AND HAPPILY ★ WE BELIEVE
TO G E T H E R W E C A N M A K E
THIS HAPPEN ★ WE BELIEVE
E V E RY WOMAN IS A STA R

Program ads for community organizations
that highlight Macy’s core values and
philanthropic support.

Macy’s Foundation

phone: 404.352.0876


senior designer

b oy s & g i r l s c l u b s
of central alabama
the
t h e

children’s
c h i l d r e n ’ s

campaign

building
a brighter
c a m p a i g n

future

Fax 205.744.3090
205.744.3070

Birmingham, AL 35202
P.O. Box 10391
Central Alabama
Boys & Girls Clubs of
Campaign Office

Tony Serra
Richard Anthony
Campaign Co-chairs

Nor theast Jefferson County
and furnish a new facility in
A campaign to build

named gift opportunity A United Way Agency future
The Campaign for Children offers the following opportunities to honor a brighter
the donor or the donor’s family, friends or business associates. building

the
Building .................................................................................................................... $ 750,000 campaign
Gymnasium................................................................................................................ 300,000
children’s
children’s Recreation Room (two available) ................................................................................
Learning Center ..........................................................................................................
150,000
125,000
BOYS & GIRLS CLUBS OF CENTRAL ALABAMA the

campaign Main Lobby................................................................................................................
Arts and Crafts Center................................................................................................
100,000
100,000
Classroom.................................................................................................................. 100,000

building Office Suite ................................................................................................................
Study Room/All-Purpose Room ..................................................................................
100,000
50,000
BOYS & GIRLS CLUBS OF CENTRAL ALABAMA

a brighter
Courtyard/Outdoor Dining Area ................................................................................ 50,000 P.O. Box 10391

Boys’ Locker Room .................................................................................................... 50,000
the
future
Girls’ Locker Room .................................................................................................... 50,000
c h i l d r e n ’ s 25,000
Weight Room ............................................................................................................
A campaign to build Audio-Visual Media Room .......................................................................................... n 25,000
campaig
and furnish a new facility in Trophy Case .............................................................................................................. 25,000
Northeast Jef ferson County
building
a brighter
All donors of $5,000 and above will be commemorated with a plaque prominently displayed in the entrance of the new facility.
the
future
children’s
A campaign to build
and furnish a new facility in campaign
Nor theast Jefferson County

building
a brighter
Campaign Co-chairs future
Richard Anthony
Tony Serra A campaign to build
and furnish a new facility in
Campaign Office Nor theast Jefferson County
Central Alabama
P.O. Box 10391

205.744.3070 Campaign Co-chairs
Fax 205.744.3090 Richard Anthony
Tony Serra

Campaign Office
Central Alabama
P.O. Box 10391

205.744.3070
Fax 205.744.3090

Marketing / fundraising campaign for
The Boys & Girls Clubs of Central Alabama
that successfully generated philanthropic support
for a new facility.

marketing collateral

phone: 404.352.0876


senior designer

DALE
J O H N


Top row: Douglas Weiss Interiors, Michael Azar salon, John Dale Photography
Middle row: House of Colors Gallery & Frames, Institute for Orthopaedic Imaging, George & Associates
Bottom row: Greenline Design (proposed), Greenline Design (actual), Craft Shops of Covington

identity / branding

phone: 404.352.0876


senior designer

expertise
exceptional senior designer with 15+ years in print design, known for expertise in creating identity
and meticulous attention to detail. technically savvy with noted success in conceiving, designing
and distinctly executing the following:
• identity / branding • print collateral • corporate marketing
• retail advertising • multicultural advertising

professional experience

Owner, Mary Fowler Design atlanta, Georgia ......................................................................... 1984 - present
launched a graphic design firm focused on retail and branding identity. attracted and
retained loyal clients by building a reputation for creativity, integrity and accountability.
Managed all aspects of the design process from concept to print.
Key achievements:
• roduced a dynamic, integrated branding campaign for Michael Azar salon
P
that increased sales and exposure.
• Designed the book, Beyond Bauhaus: the Evolving Man-Made Environment, commemorating
a half century of Industrial Design at Georgia Tech and their most influential I.D. director.
• oncepted and developed branded Macy’s Gift Card program. Regional launch to
C
78 stores in the southeast and midwest.
• ebranded Macy’s clearance strategy: “BuyBye Clearance” concept was
R
launched nationally to 850 stores.
Partial client list for Mary Fowler Design:
• Georgia Tech • Macy’s • Rich’s • Schawk / Ambrosi • Gardella and Co. • Michael Azar salon
• Emergence / 3 Score • Christine Haught, Ltd. Interior Design • Douglas Weiss Interior Design
• Boys & Girls Clubs of Central Alabama • Greenline Design

Graphic Designer for Macy’s atlanta, Georgia ............................................................................. 2008 - 2009
Designed ads for multicultural, community affairs and diversity program,
including all newspaper, magazine, outdoor and collateral.
Key achievements:
• Adept at executing strategy, thereby contributing to multicultural sales results,
outperforming Macy’s general market by 5% despite economic downturn (Q3/Q4 2008).
• Generated awareness regarding Macy’s community involvement by
collaborating with writer to produce emotionally compelling program ads.

resume p.1

phone: 404.352.0876


senior designer

oTHER DESIGn ExPERIEnCE

Designer/Art Director for Rich’s Department Stores atlanta, Georgia
D
esigned and art directed fashion/home layouts for catalog and newspaper advertising.

Illustrator/Graphic Designer for Belk Department Stores atlanta, Georgia
produced layout, illustration and copy for southeastern regional market.

••••••

E D u C AT I o n
university of Delaware
Bachelor of Fine Arts with additional coursework in graphic design.

••••••

TECHnICAL PRoFICIEnCy
Adobe Creative Suite CS3: InDesign, Illustrator, Photoshop, Acrobat; Quarkxpress; PowerPoint.

resume p.2

Mary Fowler Efolio

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