4. What & Why Blog?
Usually - but not always - written by 1
person
Updated regularly
Written on a topic – but that can be anything!
Great for search engine
optimisationDrives traffic to your website
Humanises your organisationTell your story
your vision
Promotes your services
Share
16. 4. Promoting
Google is your number 1
What are your target search terms
Categories/Tags
Google Authorship
Read other blogs
Comment. Guest Post
Social links Twitter Facebook
Persona driven marketing, facebook marketing restaurants, who owns your linkedin profileGoogle Authorship how to: http://blog.kissmetrics.com/google-authorship/