5. 1. Persona Driven Marketing
The Who?
Who are you
trying to reach?
Name them.
What are their
Interests?
Painpoints? What
makes them tick? Where do they
hang out
online?
6. 2. Content Marketing
The What?
What do you need to tell them?
What have you got to say that will
interest them? How to spin your
message into something that will
resonate?
20. Why Do Many Get It Wrong?
It takes time
You must be consistent
Know why you’re doing it…
So you can measure results
What are your goals?
o Brand Awareness
o Leads
o Customers
o Thought Leadership
21. Find Me (Do The Right Thing)
http://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.com/MaryroseLyons
http://www.slideshare.net/maryroselyons