1. Innovation For Growth Innovating the business and management processes and practices of regional SMEs

2. On-line Collaboration:where social, content and technology meet Mike Parsons and Mary Rose, IEED, Lancaster University, IFG Workshop, 5 May 2011

4. We represent a ‘new combination’

5. Mike Parsons –businessman, Karrimor, OMM Ltd, Innovator in Residence, IEED

6. Mary Rose, academic, business historian

7. Invisible on Everest : Innovation and the Gear Makers (2003)

8. Innovation a result not an objective

10. Innovation Courses

11. Innovation for Extremes

12. www.innovation-for-extremes.net

13. A OMM Ltd a business start-up 2005

15. Aims of Session 1. Why collaborate? 2. How to collaborate, with or without digital technologies 3. Matching technologies to needs and maybe combining them To begin the process of developing a live collaborative community using Central Desktop

17. Icebreaker The task : At your tables tell each other : 1 About your business 2 How you currently collaborate 3 Reasons for attending 4 Summarise on Flip chart 5 Appoint spokesperson who will feed back to whole course

19. Why collaborate and with whom? The gains Within company Key driving factor - decentralisation pre - requisite to collaboration is information SHARING (Cross-functional) communities of practice TEAM - the power of a team is enormousPOTENTIAL - Higher project success rate More Innovation/content/Streamlined processes leading to -Earlier to market

20. Why Collaborate and with whom? Outside Company ‘ There are always more smart people outside your enterprise boundaries than there are inside’ Tapscott, Wikinomics (2006) Suppliers and even competitors Customers

21. How do an academic and a businessman collaborate? Different worlds but shared practice ‘Learning by doing’ Supported and shaped by technology 1+1 = 3

22. Ways to collaborate

24. Origins of Online Collaboration

25. 'Cloud Computing' the battle in the cloudsSaaS/PaaS/IaaS Examples SaaSwww.salesforce.com Microsoft, Azure Oct 2008 PaaS BPOS Federal Google, 'Gov Cloud' Rackspace IaaS Amazon early mover EC2 Google UGov Yahoo&HP&Intel Jul 2008 Oracle start up 2010?

26. Where Social Content and Technology meet

27. Some collaborative tools

28. Collaborative platforms

29. That's an introduction to the technology but how about collaboration?Stage 1 How do people in your business communicate? How do the ‘communities’ in your business function? What is needed? What is possible?

30. Collaborative success trust language, behaviour, expectations -comes with shared experience and 'history' developing shared vision and practice

31. And what can go wrong? Time and money wasted Involvement but not engagement Breach of trust Technology without social !

32. Collaboration in practice Collaboration is like an orchestra : all play individual notes but work together

34. Collaboration Processes Meetings Open Ended conversations Projects Content Access to expertise Relationships Individual participation Community Cultivation Serving a Context

35. Processes carried out in a 'community of practice' Where a sharing of experience and practice so shared: Language, expectations, understanding Tacit knowledge

36. Building community Stage 1 Function Why do you want your community for ?

37. Building Community:Stage 2 Understanding the people involved in the community

38. Building Community : Stage 3 making Choices of Technology

39. Building the Community : Stage 4 making the community environment collaborative

40. Meetings

42. Case Studies Lead User OMM CDT IEED CDT Tricouni Sakai Innovation IFG site