1. Digital Marketing Measurement

2. You can’t measure long-term online presence using the same indicators as for web-site effectiveness measurement

3. Number of people who saw your ad can’t be an index because it is ABSOLUTE Not COMPARATIVE

4. There should be a SYSTEM OF CONSTANT ANALYTICS

5. The Six Pillars of Digital Media Measurement

6. KEY INDEXES

7. “CTR” groupContent consumption activity

10. View through rate (subjective attraction) Click through rate (subjective informativeness) Clicks through interest

11. Rich media interaction

12. Content type Is it rich media? Plain Text Non rich Gif/Jpeg Non rich Animated Gifs Non rich Animation plug-ins (Flash) Rich Streaming Audio/Video Rich Java Rich Rich Media Interaction Rate: Rich Media Interactive Impressions / Rich Media Impressions

13. Site measurement indexes

14. Landing page views – DOESN’T DEPEND ON CREATIVE AGENCY Number of pages viewed Time spent on site Repeat visits HUGELY DEPEND ON CREATIVE AGENCY AND WILL BE ASKED FROM IT. PLEASE CHECK MEDIA PLANS TO BE SURE THAT YOU HAVE HIGH-QUALITY AUDIENCE

15. Conversion Rate – conversion to desired outcome on website

16. Cost per acquisition rate

17. Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is a model, where advertiser count pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement Could be known as well as: Cost per acquisition Cost per lead (registration) Cost Per Sale

18. Social marketing measurement http://wiki.kenburbary.com/

21. Share of Voice – social media measurement Sentiment Tracking – social media measurement Net Promoter Score – advocacy measure

22. Net promoter score take the percentage of customers who are promoters (P) and subtract the percentage who are detractors (D). This equation is how Net Promoter Score is calculated for a company: P – D = NPS

23. Finally – ROI Return of Investment – total profit from sales divided by marketing measurement

24. Thank you!