SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
Manipalmart.com
Started with the Idea “how to get ranking in Google ? ”
How to create pages online?
How to use google ads?
How to register domain ?
Studied designing webpages for free for rotary club and junior
   chamber (NGO)
Was member of Y2k team to KH.MU and a team member of
   taskforce for y2k for Udupi Dist.
First to introduce internet/intranet @campus/ Linux-mail to
   MU/initiated to create post net.admin in manipal university
Started in free web space and it was not accepting Google ads
   then he started his own domain
It was part of MBA project for SMU(distance learning)
About CEO
CEO says “We don’t think that we need any
  introduction on our service”
• He get calls for our services
·     England / Malaysia /Dubai/ USA / Iran
·     India / Singapore
He believes in hard work and honesty ?
Value proposition (Students targeted)
        Anything and everything

•Print job online
•Track flight
•Affiliate market (New)
•Buy/sell/rent/print online
•Write a blog and win a prize (referral
marketing)
•Free SMS to friends(yet to activate)
•List most of the services @ manipal
• NO competitors: this is one kind of business
  model where revenue is shared with local
  business vendors, making local business go
  from brick and motar to click and motar by
  listing their items and information in the
  website so that there is no competitor in the
  locality.

(Weakness in other website is my strength)
How it hatches
                (Revenue model)
•   Rental service
•   Service apartment
•   Ad sense
•   Self driven cars to parents
•   Real-estate
•   Students centric services
•   Recharge(yet to start)
•   Online print job
SWOT Analysis
•   Born to businessmen family
•   Student and staff of MU
•   First @manipal with latest information
•   Owner is interested on brand building and not on
    revenue in initial stage(till his MBA)
•   Targeted to students and their parents
•   Used items for sale/buy/rent
•   Every page is research based including color
•   Unique services print /rental
•   Good communication with parents of MU students in
    abroad
Weakness.

•   Owner is not dedicated to ….(multi tasking)
•   One man show; yet to establish
•   Not concentrated on VAT and Tax
•   Time bonding
•   Yet to act on revenue sharing model
THREATS are Negative forces that are outside
     your control and may inhibit success.
• Alternative sites and local broker
• Manipal university – New hostels
• Students community-
• Service it self (terrorist /races)
• new/exiting off-line competitors entering your
  market;
• free search engine listings like udupipages.com.
• technology advances making your products or
  services obsolete.
opportunity
•   Not yet concentrated local ads
•   Building marketing team
•   Social networking
•   Blog is not in use to public
•   Can have branch in all manipal campus
•   Hot job@manipal is not included
"Then adjust your strategy!


•Events and conference at manipal and
mangalore
•Target Malaysian/NRI students
•Concentrate with priorities on service
•Waste management@manipal
•Medical tourism
•Online services
•Staying in touch with potential
customers.
•Local Advertisement and website design
opportunity.
•Affiliation markets
• “We never tried to become president of US. If
  I tried and worked hard I could and we never
  try”
                      • Mr.Narayanmoorthy (Infosys)

• “The best time to plant a tree is 20 years ago.
  The second best is now.” - Chinese proverb
Thanks

Reviews from future customer;
“This project is direct connected to bottom of my heart” faculty
   MIM
“This website is better than other sites in manipal” classmate
“choose marketing it will help you to build” faculty MIM
“great job I will inform to all friends” classmate
“you have everything and hell of a job in it” classmate
“they told me that your website is discussed in class” classmate
“sir, I saw your add in google today” classmate
“sir, why are you doing MBA” classmate

Contenu connexe

En vedette

MisterGreen electric transport
MisterGreen electric transportMisterGreen electric transport
MisterGreen electric transportFlorian Minderop
 
Manipalmart
ManipalmartManipalmart
Manipalmartmashipai
 
Manipalmart (1)
Manipalmart (1)Manipalmart (1)
Manipalmart (1)mashipai
 
Manipal mart
Manipal martManipal mart
Manipal martmashipai
 
Desperately seeking purpose sample
Desperately seeking purpose sampleDesperately seeking purpose sample
Desperately seeking purpose sampleMaxine Jones
 
Twitter @Artomatic
Twitter @ArtomaticTwitter @Artomatic
Twitter @ArtomaticEric Shutt
 
The ultimate brainwash sample
The ultimate brainwash sampleThe ultimate brainwash sample
The ultimate brainwash sampleMaxine Jones
 

En vedette (7)

MisterGreen electric transport
MisterGreen electric transportMisterGreen electric transport
MisterGreen electric transport
 
Manipalmart
ManipalmartManipalmart
Manipalmart
 
Manipalmart (1)
Manipalmart (1)Manipalmart (1)
Manipalmart (1)
 
Manipal mart
Manipal martManipal mart
Manipal mart
 
Desperately seeking purpose sample
Desperately seeking purpose sampleDesperately seeking purpose sample
Desperately seeking purpose sample
 
Twitter @Artomatic
Twitter @ArtomaticTwitter @Artomatic
Twitter @Artomatic
 
The ultimate brainwash sample
The ultimate brainwash sampleThe ultimate brainwash sample
The ultimate brainwash sample
 

Similaire à Manipal mart anything and everthing

Upstart academy presentation (CSU - Albury)
Upstart academy presentation (CSU - Albury)Upstart academy presentation (CSU - Albury)
Upstart academy presentation (CSU - Albury)Martin Astbury
 
Digital Marketing an Emerging Field of Digital India
Digital Marketing an Emerging Field of Digital IndiaDigital Marketing an Emerging Field of Digital India
Digital Marketing an Emerging Field of Digital IndiaPushkit Arora
 
Top 10 digital marketing companies in chandigarh
Top 10 digital marketing companies in chandigarhTop 10 digital marketing companies in chandigarh
Top 10 digital marketing companies in chandigarhBhanu Garg
 
Hungry for Business Growth?
Hungry for Business Growth?Hungry for Business Growth?
Hungry for Business Growth?One2create
 
Entrepreneurship-FinalProject.pptx
Entrepreneurship-FinalProject.pptxEntrepreneurship-FinalProject.pptx
Entrepreneurship-FinalProject.pptxMazenHanna1
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing planPratibha Goenka
 
Practical Application of Web Technologies for Consultants
Practical Application of Web Technologies for Consultants Practical Application of Web Technologies for Consultants
Practical Application of Web Technologies for Consultants Dave Horan
 
David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”Edge Global Media Group
 
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
 
Stop pushing pixels. Become a digital strategist.
Stop pushing pixels. Become a digital strategist.Stop pushing pixels. Become a digital strategist.
Stop pushing pixels. Become a digital strategist.Michelle Martello
 
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptx
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptxParker_Donte_DegreeAbbreviation_PB1_2023 April.pptx
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptxDonteParker2
 

Similaire à Manipal mart anything and everthing (20)

Upstart academy presentation (CSU - Albury)
Upstart academy presentation (CSU - Albury)Upstart academy presentation (CSU - Albury)
Upstart academy presentation (CSU - Albury)
 
Internship Review
Internship ReviewInternship Review
Internship Review
 
Sandip_Ray
Sandip_RaySandip_Ray
Sandip_Ray
 
CV - Neil andagan
CV - Neil andagan CV - Neil andagan
CV - Neil andagan
 
Uber Case Presentation
Uber Case PresentationUber Case Presentation
Uber Case Presentation
 
Digital Marketing an Emerging Field of Digital India
Digital Marketing an Emerging Field of Digital IndiaDigital Marketing an Emerging Field of Digital India
Digital Marketing an Emerging Field of Digital India
 
Top 10 digital marketing companies in chandigarh
Top 10 digital marketing companies in chandigarhTop 10 digital marketing companies in chandigarh
Top 10 digital marketing companies in chandigarh
 
Hungry for Business Growth?
Hungry for Business Growth?Hungry for Business Growth?
Hungry for Business Growth?
 
Entrepreneurship-FinalProject.pptx
Entrepreneurship-FinalProject.pptxEntrepreneurship-FinalProject.pptx
Entrepreneurship-FinalProject.pptx
 
Career help app marketing plan
Career help app marketing planCareer help app marketing plan
Career help app marketing plan
 
Workaholic
WorkaholicWorkaholic
Workaholic
 
Practical Application of Web Technologies for Consultants
Practical Application of Web Technologies for Consultants Practical Application of Web Technologies for Consultants
Practical Application of Web Technologies for Consultants
 
David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”David Edmundson-Bird: “The Hunt for Digital Talent”
David Edmundson-Bird: “The Hunt for Digital Talent”
 
Resume
ResumeResume
Resume
 
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...
 
Stop pushing pixels. Become a digital strategist.
Stop pushing pixels. Become a digital strategist.Stop pushing pixels. Become a digital strategist.
Stop pushing pixels. Become a digital strategist.
 
Rita.resume
Rita.resumeRita.resume
Rita.resume
 
vivahmanager.com
vivahmanager.comvivahmanager.com
vivahmanager.com
 
Online digital marketing
Online digital marketingOnline digital marketing
Online digital marketing
 
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptx
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptxParker_Donte_DegreeAbbreviation_PB1_2023 April.pptx
Parker_Donte_DegreeAbbreviation_PB1_2023 April.pptx
 

Dernier

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Visualising and forecasting stocks using Dash
Visualising and forecasting stocks using DashVisualising and forecasting stocks using Dash
Visualising and forecasting stocks using Dashnarutouzumaki53779
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 

Dernier (20)

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Visualising and forecasting stocks using Dash
Visualising and forecasting stocks using DashVisualising and forecasting stocks using Dash
Visualising and forecasting stocks using Dash
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 

Manipal mart anything and everthing

  • 1.
  • 2. Manipalmart.com Started with the Idea “how to get ranking in Google ? ” How to create pages online? How to use google ads? How to register domain ? Studied designing webpages for free for rotary club and junior chamber (NGO) Was member of Y2k team to KH.MU and a team member of taskforce for y2k for Udupi Dist. First to introduce internet/intranet @campus/ Linux-mail to MU/initiated to create post net.admin in manipal university Started in free web space and it was not accepting Google ads then he started his own domain It was part of MBA project for SMU(distance learning)
  • 3. About CEO CEO says “We don’t think that we need any introduction on our service” • He get calls for our services · England / Malaysia /Dubai/ USA / Iran · India / Singapore He believes in hard work and honesty ?
  • 4. Value proposition (Students targeted) Anything and everything •Print job online •Track flight •Affiliate market (New) •Buy/sell/rent/print online •Write a blog and win a prize (referral marketing) •Free SMS to friends(yet to activate) •List most of the services @ manipal
  • 5. • NO competitors: this is one kind of business model where revenue is shared with local business vendors, making local business go from brick and motar to click and motar by listing their items and information in the website so that there is no competitor in the locality. (Weakness in other website is my strength)
  • 6. How it hatches (Revenue model) • Rental service • Service apartment • Ad sense • Self driven cars to parents • Real-estate • Students centric services • Recharge(yet to start) • Online print job
  • 7.
  • 8.
  • 9.
  • 10. SWOT Analysis • Born to businessmen family • Student and staff of MU • First @manipal with latest information • Owner is interested on brand building and not on revenue in initial stage(till his MBA) • Targeted to students and their parents • Used items for sale/buy/rent • Every page is research based including color • Unique services print /rental • Good communication with parents of MU students in abroad
  • 11.
  • 12.
  • 13. Weakness. • Owner is not dedicated to ….(multi tasking) • One man show; yet to establish • Not concentrated on VAT and Tax • Time bonding • Yet to act on revenue sharing model
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. THREATS are Negative forces that are outside your control and may inhibit success. • Alternative sites and local broker • Manipal university – New hostels • Students community- • Service it self (terrorist /races) • new/exiting off-line competitors entering your market; • free search engine listings like udupipages.com. • technology advances making your products or services obsolete.
  • 20. opportunity • Not yet concentrated local ads • Building marketing team • Social networking • Blog is not in use to public • Can have branch in all manipal campus • Hot job@manipal is not included
  • 21. "Then adjust your strategy! •Events and conference at manipal and mangalore •Target Malaysian/NRI students •Concentrate with priorities on service •Waste management@manipal •Medical tourism •Online services •Staying in touch with potential customers. •Local Advertisement and website design opportunity. •Affiliation markets
  • 22.
  • 23.
  • 24.
  • 25. • “We never tried to become president of US. If I tried and worked hard I could and we never try” • Mr.Narayanmoorthy (Infosys) • “The best time to plant a tree is 20 years ago. The second best is now.” - Chinese proverb
  • 26. Thanks Reviews from future customer; “This project is direct connected to bottom of my heart” faculty MIM “This website is better than other sites in manipal” classmate “choose marketing it will help you to build” faculty MIM “great job I will inform to all friends” classmate “you have everything and hell of a job in it” classmate “they told me that your website is discussed in class” classmate “sir, I saw your add in google today” classmate “sir, why are you doing MBA” classmate