manipal at finger tips

1. A case study on
manipalmart.com

3. About manipalmart
 This was started in the year 2009 by Mr
Shivananda Pai with minimal investment
of 6k.
 His craze and passion about computers
has given rise to manipalmart.com

4. Business Performance
 It has got 5 lakh clicks in a year. The no of
visitors has reached 6,88,905 which is due
to the admissions in 2010.
 Customized adwords from Google
 Substantial amount of revenue generated

5. Contd..
 The website has customers who work in
well known companies and gets calls
from many parts of the world
 The primary target segment is the student
community of Manipal

6. Business strategies to retain
customers
 The site also uses referral marketing with
the concept “write blogs and win prizes.”
 Integration of many services under one
website.

7. Features of the site
 Services :Buy/rent/sell, cell phone
recharge, online print etc
 Student center: lodges, print files etc
 Online shop: cinema hall, railway & bus
tickets etc.
 Places to visit
 Gallery

8. KEY INGREDIENTS OF
BUSINESS MODEL

9. Value proposition
 Integration of services
 Quality of its services & customer service
 Functionality is simple and hence user
user friendly

10. Revenue model of manipalmart
 Based on transaction
- Brokerage model
The website uses transaction based
revenue model and sellers paid
commission on the transactions facilitated
by the site.

11. Contd..
- Affiliate model – amazon.com
- Advertising model - Rs 100 for
advertising on the website
Business model on the type of
participant
-B2C

13. Contd..
Target Segment:
The primary target segment is the student
community of Manipal
Competitive Environment:
Local vendors go from brick & mortar to
click & mortar

14. Services provided by the site
 Free services
 Paid services

15. Free services
 There are various services by the site
where the user can find the source list for
services like:
- Beauty parlor
- Tracking railways and flight
- Cooking gas

16. Contd..
- Courier service
- Gym
- Departmental store
- Marriage hall
- Police station
- Waste management

17. Contd..
- Travel agents
- VIP phone numbers
- News updates
- Coaching for entrance
- Gift shop
- Cloth shop
- Cinema hall

18. Paid services
 The website takes certain percentage as
transaction fee which is the commission
paid by the service renderer.
- Buy/sell/rent
- Ticket booking
- Hotel reservation
- Mangalore store

19. Contd..
- Print photo
- Recharge DTH & mobile
- *PG Accommodation
- Rent a vehicle
- *Rose to a friend

20. Contd..
- *Call an auto
- *Medical tourism
- *Packers and movers
- *Pay my bill
- *Money exchange
* - Some of the opportunities identified by
manipalmart and which are in the process of
implementation

21. Other services
 Places to visit
List of places, distance from here, best
time to visit, how to get there and other
details are given.
 Gallery

22. 7 C’S

23. Applied one’s
 Context:
the website has a drop down menu of
services at the home page only from
which the user can choose his required
services
 Commerce:
the website uses paypal as a payment
gateway

24. Contd..
 Connection:
have connection with many of the sites. There is
an association with many sites in every page.
 Communication:
- two way communication through blogs
- Website strive to reply individually to users
emails within one business day.
- Users can also find the answers to commonly
asked questions in Help centre at
helpdesk@manipalmart.com.

25. SWOT ANALYSIS

26. Strengths
 The website is a first mover
 Listed in major SE’s
 Integration of services

27. Contd..
 Information regarding the local offline
stores have been made available onlline.
 More emphasis on customer service and
building up customer loyalty.

28. Contd..
 Has established associations with many
enterprises in a short span.
 No competition
 Niche marketing

29. Weakness
 Problems in transaction because of non-
payment of taxes.
 As the website is managed solely there are
lots of pending jobs.
 Too many banners

30. Contd..
 Mistakes in spelling which could lead to
miscommunication.
 Few of the listed services are not
activated.
 No privacy policy maintained.

31. Contd..
 Advertisement program needs to more
specific.

32. Opportunities
 Offline store
 Tours for places around Manipal
 Event management
 Blood bank
 Movie ticket booking

33. Contd..
 Dabbawala services
 Source for notes
 Focus on local ads
 Job classifieds

34. Contd..
 Focus on the distribution channel
 Games
 Order for cake
 Social networking

35. Threats
 Generally - Advancement in technologies
 Presence of brokers
 Presence of other sites with similar
features
 Matching cultural differences

36. Contd..
 Competition by new entrants or offline
competitors
 Change in the demand of students due to
the change in the trends, styles, tastes and
preference.
 Udupipages.com

37. Contd..
 Transaction base may reduce due to
increased infrastructure of the university
– hostels

38.  Can the whole show be managed by a
single person?? Should they go for
alliances??