Cisco IoE Vision for Industry 4.0: How Internet will evolve to integrate OT into IT Presented during the event "Schneider Xperience Efficiency", Industry4.0 day

1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Matteo Masi
Sales Specialist
mamasi@cisco.com
Follow-me on @masimatteo
June 2014

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• Less visible as becomes more important daily lives
• We can’t estimate how much we’ll need it
• “Sincronizzando”, house organ del Gruppo
elettrico SIP presenta nel 1922 le meraviglie
della “CASA ELETTRICA”. Ecco I driver:
1. Lavapiatti (Elettrosguattera)
2. Teiera elettrica
3. Abbrustolitore
• Solo nel marzo 1926 si specificò che se vi fosse stato
ancora spazio poteva essere fatto posto per un “mobile non
molto conosciuto ancora in Italia”, l’armadio frigorifero
• Non facile individuare I driver della richiesta di connettività
• IoT adoption rate 5x Electricity adoption: Even more to imagine connectivity drivers
http://www.telecomitalia.com/content/dam/telecomitalia/documents/Gruppo/it/Sincronizzando/Sincronizzando14.pdf

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1984 1988 1990 1994 1995 1997 1999 2002 2003 2004 2005 2006 2007 2009 2010
Morgridge
President & CEO
Chambers
President
Top 25 Employers
4 millions IP
phones sold
Network as a
Platform
1 million
routers sold
Globalisation
Centre
Cisco
TelePresence
San José HQ
Cisco
Foundation

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99% of the World is Still
Not Connected

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Digital
Cameras
PoE
Switch
Media
Player
Customer Facing
APs/Antennas
Digital
Screens
Power
Unit
Router
Backhaul
LTE Radios
Compute/Storag
e
Backhaul
WGB
Antennae
Wi-Fi, LTE, GPS
GPS Radio
Below Roof Below Roof Above Roof
Cabin
1-4 1-5 1 1
11-2
1
<50
users
Ticketing
Machine ODB Telemetry
Transmitter
Sensors
Cabin
Engine/Undercarriage

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Source: Cisco IBSG, 2013
• Sensors
• Real Time Measurements
• Control, Automation, Availability,
• Proactive Maintenance
• Cost Reduction
• Offer-demand alignment
Smart Maintenance
• Washing machine monitored real-time
• Google Maps drives a drone to deliver the spare part in advance,
based on Washing Machine alert
Smart Washing
• Washing machine can start working based on real-time energy price

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Information to the doctor
Look for Hospital
Emergency Call
New way to communicate with
the doctor
Direct communication from
Pills to smartphone
Pills with Rfid sensors to talk
to smartphone
Smart Box
People Machine People
Process Optimization:
• Once last pill is used, the box alerts the doctor
• The doctor can create a new prescription and send it
to the drugstore
• The drugstore checks availability and aleres user

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Information Technology Operations TechnologyIT OTIoT

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Cisco IBSG projections, UN Economic & Social Affairs http://www.un.org/esa/population/publications/longrange2/WorldPop2300final.pdf
6.307
6.721 6.894 7.347 7.83
0
10
20
30
40
50
2003 2008 2010 2015 2020
BillionsofDevices
World Population
50
Billion
SmartObjectsRapid adoption rate of digital infrastructure
5 x faster than electricity & telephony
“Things” per person
Inflection Point

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Analytics and
Modelling
Improve
Productivit
Healthcare
Precision
Agriculture
Energy Saving
Smart Grid
Safety & Security
Smart Home
S+CC
Transport and
ConnectedVehicles
Intelligent
Buildings
Predictive
Maintenance
Tablets, Laptops, Phones
Human Interactions Sensors, Smart Objects, Device Clustered Systems,
Machine to machine interactions
From Consumer
To Enterprise &
Operational Technologies

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Sensors Everywhere | Machine-to-Machine | Pervasive Intelligence | Automation
Robots
Personal
Devices
Sensors
Security
Devices
Real Time
Analytics
Ruggedized
Wireless AP
Industrial
Routers &
Switches
Hardened Mobile
M2M Gateway
User & Control
Level Factory
Security
Fast Time
to Market
Improved Asset
Utilization
Lower Total Cost
of Ownership
Risk
Management

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From Disparate
IT and OT Networks…
From Proprietary
Standards…
From Basic
Connectivity…
…to Open Standards
…to Converged, Secure,
and Collaborative
Operations
…to a Critical Part of the
Enterprise Infrastructure
Operational Technology Network Transformation

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Market
Position
FY12 R&D
$5.5B
#1 or #2
Total Patents
Issued
Acquisitions
Over
150
Over
13,000
Partners
CCIEs
Nearly
70,000
23,000+
The Cisco Innovation Engine
BUILD BUY PARTNER
Internal Innovation Acquisition Strategy
Go-to-Market
Investment Strategy

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Delivering the right
information to the
right person (or
machine) at the
right time.
Process
Leveraging data
into more useful
information for
decision making.
Data
Physical devices
and objects
connected to the
Internet and each
other for intelligent
decision making.
Things
Connecting people
in more relevant
and
valuable ways.
People

16. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16Source: Cisco Internet Business Solutions Group, 2013
The Internet of Everything has the potential to grow global
corporate profits by 21% in aggregate by 2022.
What Fuels Internet of Everything Value At Stake?
Supply
Chain/Logistic
s
InnovationCustomer
Experience
Employee
Productivity
Asset
Utilization

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55%
45%
Source: Cisco IBSG, 2013
While machine-to-machine connections are increasingly important, person-
to-person and person-to-machine still represent the majority of the Value
at Stake in the IoE Economy.
$0 $1 T $2 T $3 T $4 T $5 T $6 T $7 T
P2P
M2P or P2M
M2M

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Connected homes
• Lighting
• Security
• Irrigation Controller
• Smoke Alarm
• Refrigerator
• Infotainment
• Appliances
• Energy Monitoring
Connected industry
• Electrical
• Maintenance
• Surveillance
• Control / Automation
• Utilities / Smart Grid
• Waste Management
Connected transport
• Traffic routing
• Telematics
• Package Monitoring
• Supply Chain
• Shipping
• Public Transport
Connected buildings
• HVAC
• Security
• Lighting
• Electrical
• Transit
• Emergency Alerts
• Occupancy
• Energy

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Serial Y Cable
• Real-time remote monitoring
• Data reduction (1000x) and summarization
• Diverse device pool discovery
• IoT data geo-fencing store
3G/4G
Cloud
Third-
Party Box
VMS
Module
To Truck
Data in Motion
 Predicates and filters
 Contextual/dimension data
 Aggregations
 Pattern matching
 Categorization and classification
Distributed Data Management
 Data storage
 Discovery
 Data normalization
 Context awareness

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Harley-Davidson “Visual factory”
• Multi-model production on same factory
• Monitor the factory floor at any time, any location
• Real Time Access to Production Metrics
• New processes enable centralized location-driven
“ubiquitous display “
• Give visitors insight
Coca Cola “ERP Vocal Control”
• 99.8% shipping accuracy
• 2M$ saving

23. caricamento file
riconfigurazione della sequenza

24. braccio robotico
modello n. 7864952

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1.1 Billion/daily
Data points generated by sensors
500 Gigabytes/weekly
Data generated by an offshore oil rig
1000 Gigabytes/daily
Data generated by an oil refinery
10,000 Gigabytes/30 minutes
Data generated by a jet engine every
2.5 Billion Gigabytes/daily
Data generated worldwide
90% of the world’s data
Has been created in the last 2 years!

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80–90% 10–20%
Network Operations Enabling Innovation

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Services Cisco Unified Platform
Industry
Solutions &
Apps
Business
Processes &
Enterprise
Apps
Cisco Video
&
Collaboration
3rd Party &
Open Source
EcoSystem
Unified DC
UCS | Nexus
Core/Access/W
AN Network
ENT | SP | COMM
IoT
INDUSTRIAL DEVICES
ASICs + Software + Hardware + Services
ACI: Application-Centric Intelligent Network
Security
Access Control
Content Aware
Context Aware
Threat Aware

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Traditional Computing Model
(Terminal/Mainframe, Client-Server, Web)
Assumes Infinite,
Bandwidth, 0 Delay
IoT Computing Model
Data Center/
Cloud
Endpoint
Assumes Limited Bandwidth,
Variable Delay, and Intermittent
Connectivity
Data Center/
Cloud
Device
Fog
Assumes Limited Bandwidth,
Variable Delay, and Intermittent
Connectivity
Speed of Light
Latency-Critical
Responsiveness Required
Resiliency
Security
Data Grows Faster
Than Bandwidth

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Ubiquitous Connectivity
Application anywhere,
anytime
Things (sensors, actuators,
tags) everywhere
Mobility / Wireless
New Breed of Apps
People to M2M
communications
BYOD
Massive Scalability
Smarter business processes
Consumerization of IT
Cloud
Internet of Things
Growing Requirements
ITBudgetShiftstoLinesofBusiness
Programmable
Automated and Dynamic
Aware
Agile
Secure

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AnalyticsPolicy
Network
Harvest
Network
Intelligence
Program for
Optimized
Experience
Cisco & 3th Party

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Manufacturing
Plantwide Ethernet, Intelligent Transportation, Smart Cities, S&C Refinery, Smart Connected Vehicle, Smart Grid
Data Center/Virtualization
Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M
Fog Computing
IE 2000
IE 3000
CGS 1000
CGS 2500
5915
Embedded
Services Router
3200
ESS2000
Video Surveillance
Manager and
IP Cameras
IPICS .
Physical Access
Manager
CGR 1000
819H
M2M
ISR
Gatewa
y
Router
1552
Rugged
Wireles
s
CGR 2000
ESR 5921 Embedded
Software Router

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ISE
Wired + Wireless + VPN
Business-Relevant
Policies
WHERE WHENWHAT
APPLICATION
WHAT
DEVICEWHO
Context-aware Identity and Authentication Services
• User-Aware & Context-
Aware access policy
• Based on user, job role,
connection type,
connection location,
time
 Apply dynamically to any
type of access: wired,
wireless, vpn
 Includes Access Control,
Posture, Data Security

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Wireless Wired
Identity
Siloed: Inefficient Operational Model
Repetitive: Manual correlation of data
Error Prone: Consumes time and resources
X
X
X
Simple: Improves IT efficiency
Unified: Single view of users & app
Lower OPEX: Less time & resources
Comprehensive User and Access VisibilitySiloed Management
Management for , , , and
Unified
Management
EDCS-1218280

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