Mobile Marketing on YouTube

•

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Ken Chang

Ken Chang's Mobile March 2014 talk on Mobile Marketing on YouTube

Self Improvement

MOBILE
MARKETING
ONYOUTUBE
Ken Chang

612-310-8413

ken@ajmonkey.com

!
@LSystem

#mobilemarchtc

AGENDA
• About Me/YouTube

• Getting Started

• MobileVS Desktop

• Which Mobile Device toTarget

• Mobile Engagement

• Mobile Monetization

• Mobile ROI

COMPETING AGAINST

24 HOUR/ANYTIME/CROSSFIT

TARGETINGTHEVIEWER

BY 3 FACTORS
• Products

• Income Level

• Behavior

MOBILE ENGAGEMENT
• Capturing and identifying
your audience is crucial

• Simple content and
messaging

• Thumbnails matter

• 5 second rule — Attention
spans are now even
shorter!

ADS INVIDEO
Vendor Slotted ads

TrueView in-stream ads

Overlay in-video ads

GOOGLE GLASS
• Makes everyday moments
fun and interesting

• Captures spur of the
moment events

• A great tool that lets you
tell interesting stories
quickly and effectively

PROS & CONS
• GlassTellsYour Story
Exactly How It Looks

• A Great Portrayal of Reality

• Doesn’t Play Well With Off
Camera Flash Strobes—
Not For Artistic or
Commercial Photos

VIDEO FOR MOBILE

CONSIDERATIONS
• HD vs Standard Deﬁnition

• Video Editing Software

• 5 second Impact

• TalentTrumps Equipment

ROI
• Increased FootTrafﬁc or
Lead Generation

• Increased Web Page Hits

• Increased Facebook Page
Likes

• Adobe Marketing Cloud

–Pablo Picasso
“Good artists copy. Great artists steal.”

RESOURCES
Mobile Playbook

www.themobileplaybook.com

!
Crush It!

GaryVaynerchuk

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Mobile Marketing on YouTube

1. MOBILE MARKETING ONYOUTUBE Ken Chang 612-310-8413 ken@ajmonkey.com ! @LSystem #mobilemarchtc

2. AGENDA • About Me/YouTube • Getting Started • MobileVS Desktop • Which Mobile Device toTarget • Mobile Engagement • Mobile Monetization • Mobile ROI

4. 70% FEMALE VIEWERSHIP

5. MOVINGTHE NEEDLE

6. COMPETING AGAINST 24 HOUR/ANYTIME/CROSSFIT

9. SPIN OFF BRAND & GYM

10. USINGYOUTUBE TO CREATE A SALESTOOL

11. BEFORE A.J. MONKEY

12.

13. AFTER A.J. MONKEY

14.

15. TARGETINGVIEWERS

16. TARGETINGTHEVIEWER BY 3 FACTORS • Products • Income Level • Behavior

17. MOBILEVS DESKTOP NOVEMBER 2013

18.

19. MOBILEVS DESKTOP TODAY

20.

21. MOBILE PHONES LAST NOVEMBER

22.

23. MOBILE PHONES TODAY

24.

25. TABLETS LAST NOVEMBER

26.

27. TABLETS USEDTODAY

28.

29. ENGAGINGTHE 99% LAST NOVEMBER

30.

31. ENGAGINGTHE 99% TODAY

32.

33. MOBILE ENGAGEMENT • Capturing and identifying your audience is crucial • Simple content and messaging • Thumbnails matter • 5 second rule — Attention spans are now even shorter!

34. COLORS MATTER

35. MONETIZATION

36.

37. ADS INVIDEO Vendor Slotted ads TrueView in-stream ads Overlay in-video ads

38. AD NETWORKS STYLEHAUL & MACHINIMA

39.

40. GEAR

41.

42. GOOGLE GLASS • Makes everyday moments fun and interesting • Captures spur of the moment events • A great tool that lets you tell interesting stories quickly and effectively

43.

44. A PHOTO FROM GOOGLE GLASS

45.

46. A PHOTO FROM A DSLR

47.

48. PROS & CONS • GlassTellsYour Story Exactly How It Looks • A Great Portrayal of Reality • Doesn’t Play Well With Off Camera Flash Strobes— Not For Artistic or Commercial Photos

49. VIDEO FOR MOBILE CONSIDERATIONS • HD vs Standard Deﬁnition • Video Editing Software • 5 second Impact • TalentTrumps Equipment

50. ROI • Increased FootTrafﬁc or Lead Generation • Increased Web Page Hits • Increased Facebook Page Likes • Adobe Marketing Cloud

51. –Pablo Picasso “Good artists copy. Great artists steal.”

52. RESOURCES Mobile Playbook www.themobileplaybook.com ! Crush It! GaryVaynerchuk

53. QUESTIONS

54. MOBILE MARKETING ONYOUTUBE Ken Chang 612-310-8413 ken@ajmonkey.com ! @LSystem #mobilemarchtc