Second part (2/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Web 2.0 and Social Web. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Danish Masterclass 2: Web 2.0 + Social Web Training
1. master
class
search + social media marketing
15 november 2010
holstebro, denmark
massimo burgio
global search interactive / sempoPARTS 3-4
WEB 2.0
SOCIAL
3. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
4. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
5.
6. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
7. no more passive consumers!
• each consumer produces opinions, and share them with communities
user-powered internet
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
8. e-fluencers the new brand ambassadors
no more passive consumers!
• each consumer produces opinions, and share them with communities
• there are super-users with super-powers: the e-fluencers
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
9. intelligence
a new kind of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
11. tools
a new breed of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
12.
13. mindset
a new style of
marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
14. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
15. change
mindset
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
20. perseverance is the key: dancing man
http://bit.ly/dancing-man-video
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
21. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
22. • Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
social media networks: facebook what?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
23. networks
• networking sites
• collaborative tools
• photo sharing
• video sharing
• knowledge sharing
• news aggregators
• blog communities
• forums
• message boards
• social bookmarking
• podcasting
• videocasting
social media networks
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
24. after all, social is better than sex
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
26. conversations happen everywhere
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
27. social media strategies: goals
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
28. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
29. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
30. social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
31. source: cmo.com
social media performance by channel
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
32. social media marketing by time + resources
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
33. where?
which are your favourite social networks? do you read blogs? do
you write one? do you access the internet from home, work or
mobile?
what?
do you use RSS? which services would you find useful from our
site sul nostro sito? what FB app would you find useful? are you
interested in iPhone apps?
how?
please send us feedback about our site usability (or product /
service feedback); how can we improve the performance of our
call center?
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
34. customers + prospects
your target market
employees + stockholders
your business “family”
partners + suppliers
your business “ecosystem”
competitors
you don’t have to ask, just benchmark them! =)
always ask your customers first
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
35. always ask your customers: real case study
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
37. find
your
own
social
way
the best solution for your business?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio