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Regional Traffic Growth
January 2011



                          Google Confidential and Proprietary
                                                                1
Worldwide: 347% Traffic Growth in 2010

         Traffic Distribution By Region                     2010 Growth Rate

                            Africa Oceania   Eastern
                                                           North America                266%
                             2%      2%      Europe
         Latin America                         2%
               3%                                          Asia                         564%

                                                           Western Europe               471%
                 Western
                 Europe
                                                  North
                                                           Latin America                256%
                  15%
                                                 America
                                                  43%      Africa                        81%

                                                           Oceania                      363%

                                                           Eastern Europe               249%

                           Asia
                           33%




Source: AdMob Network, Dec 2010                                      Google Confidential and Proprietary
North America: 266% Traffic Growth in 2010

         Traffic Distribution By Country                    2010 Growth Rate

                                                           United States             266%
                                  Canada
                                    6%
                                                           Canada                    264%




                                           United States
                                               94%




Source: AdMob Network, Dec 2010                                     Google Confidential and Proprietary
Asia: 564% Traffic Growth in 2010

         Traffic Distribution By Country                         2010 Growth Rate

                                                                India                       566%
   Saudi Arabia
       3%
                              Other                             South Korea               5139%
                              15%
                                                   India
                                                   26%          Japan                      1199%
Hong Kong
    3%                                                          China                     1460%
 Vietnam
   3%                                                           Indonesia                   148%
Thailand
  4%                                                            Singapore                 1429%
                                                  South Korea
Singapore                                            13%
   5%                                                           Thailand                  1087%
                   Indonesia
                      7%                                        Vietnam                     377%
                                  China   Japan
                                   9%      12%                  Hong Kong                   977%

                                                                Saudi Arabia                198%
Source: AdMob Network, Dec 2010                                             Google Confidential and Proprietary
Western Europe: 471% Traffic Growth in 2010

         Traffic Distribution By Country                2010 Growth Rate

                    Denmark
                      2%
                                                       United Kingdom               570%
            Austria
             2%          Other
 Switzerland
                          7%
                                                       France                       515%
     3%

     Sweden                                            Germany                      515%
                                              United
       5%
                                             Kingdom
                                               33%     Netherlands                  850%
              Spain
               5%                                      Italy                        418%
             Italy
              6%                                       Spain                        713%
                Netherlands                            Sweden                       927%
                    8%

                                        France
                                                       Switzerland                  556%
                              Germany    17%
                                12%                    Austria                      575%

                                                       Denmark                      978%
Source: AdMob Network, Dec 2010                                  Google Confidential and Proprietary
Latin America: 256% Traffic Growth in 2010

         Traffic Distribution By Country                     2010 Growth Rate

                                                            Mexico                      140%
        Ecuador
          2%                      Other                     Brazil                    1251%
          Peru                    12%
          3%                                                Argentina                   401%
                                                   Mexico
Venezuela
                                                    31%
    3%                                                      Costa Rica                  230%
Colombia
   4%                                                       Puerto Rico                 310%
             Chile
              4%                                            Chile                       460%
   Puerto
    Rico                                                    Colombia                    435%
     4%
   Costa Rica                                               Venezuela                   228%
      5%                                  Brazil
                                          26%
          Argentina                                         Peru                        186%
             6%
                                                            Ecuador                     140%
Source: AdMob Network, Dec 2010                                         Google Confidential and Proprietary
Africa: 81% Traffic Growth in 2010

          Traffic Distribution By Country                        2010 Growth Rate

                                                                Nigeria                    133%

                              Other                             South Africa                -8%
      Tunisia                 16%              Nigeria
        2%                                      21%             Egypt                      174%
  Tanzania
     2%                                                         Libya                        0%
Morocco
  3%                                                            Sudan                    2466%
         Kenya
           4%
                                                                Ghana                      287%
               Ghana                             South Africa
                6%                                  21%
                                                                Kenya                       12%
                    Sudan
                     6%                                         Morocco                    414%
                               Libya
                                7%     Egypt
                                       12%                      Tanzania                    69%

                                                                Tunisia                    369%
 Source: AdMob Network, Dec 2010                                           Google Confidential and Proprietary
Oceania: 363% Traffic Growth in 2010

         Traffic Distribution By Country                 2010 Growth Rate

                                  Other
                                  <1%
                                                        Australia                     356%
                                   New                  New Zealand                   454%
                                  Zealand
                                    9%




                                            Australia
                                              90%




Source: AdMob Network, Dec 2010                                     Google Confidential and Proprietary
Eastern Europe: 249% Traffic Growth in 2010

         Traffic Distribution By Country                 2010 Growth Rate

                                                        Romania                       99%

                                  Other                 Russia                       506%
        Belarus                   14%
          3%
                                              Romania   Poland                       318%
    Croatia
      3%                                        26%
Ukraine                                                 Hungary                      382%
  3%
             Albania                                    Serbia                       224%
               5%
                                                        Czech Republic               284%
  Czech
 Republic
   5%                                                   Albania                     5702%
                  Serbia
                   5%                          Russia
                                                22%     Ukraine                      301%
                                     Poland
              Hungary                 9%                Croatia                      276%
                5%
                                                        Belarus                     1713%
Source: AdMob Network, Dec 2010                                   Google Confidential and Proprietary

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Admob regional traffic growth 2010

  • 1. Regional Traffic Growth January 2011 Google Confidential and Proprietary 1
  • 2. Worldwide: 347% Traffic Growth in 2010 Traffic Distribution By Region 2010 Growth Rate Africa Oceania Eastern North America 266% 2% 2% Europe Latin America 2% 3% Asia 564% Western Europe 471% Western Europe North Latin America 256% 15% America 43% Africa 81% Oceania 363% Eastern Europe 249% Asia 33% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 3. North America: 266% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate United States 266% Canada 6% Canada 264% United States 94% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 4. Asia: 564% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate India 566% Saudi Arabia 3% Other South Korea 5139% 15% India 26% Japan 1199% Hong Kong 3% China 1460% Vietnam 3% Indonesia 148% Thailand 4% Singapore 1429% South Korea Singapore 13% 5% Thailand 1087% Indonesia 7% Vietnam 377% China Japan 9% 12% Hong Kong 977% Saudi Arabia 198% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 5. Western Europe: 471% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate Denmark 2% United Kingdom 570% Austria 2% Other Switzerland 7% France 515% 3% Sweden Germany 515% United 5% Kingdom 33% Netherlands 850% Spain 5% Italy 418% Italy 6% Spain 713% Netherlands Sweden 927% 8% France Switzerland 556% Germany 17% 12% Austria 575% Denmark 978% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 6. Latin America: 256% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate Mexico 140% Ecuador 2% Other Brazil 1251% Peru 12% 3% Argentina 401% Mexico Venezuela 31% 3% Costa Rica 230% Colombia 4% Puerto Rico 310% Chile 4% Chile 460% Puerto Rico Colombia 435% 4% Costa Rica Venezuela 228% 5% Brazil 26% Argentina Peru 186% 6% Ecuador 140% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 7. Africa: 81% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate Nigeria 133% Other South Africa -8% Tunisia 16% Nigeria 2% 21% Egypt 174% Tanzania 2% Libya 0% Morocco 3% Sudan 2466% Kenya 4% Ghana 287% Ghana South Africa 6% 21% Kenya 12% Sudan 6% Morocco 414% Libya 7% Egypt 12% Tanzania 69% Tunisia 369% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 8. Oceania: 363% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate Other <1% Australia 356% New New Zealand 454% Zealand 9% Australia 90% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary
  • 9. Eastern Europe: 249% Traffic Growth in 2010 Traffic Distribution By Country 2010 Growth Rate Romania 99% Other Russia 506% Belarus 14% 3% Romania Poland 318% Croatia 3% 26% Ukraine Hungary 382% 3% Albania Serbia 224% 5% Czech Republic 284% Czech Republic 5% Albania 5702% Serbia 5% Russia 22% Ukraine 301% Poland Hungary 9% Croatia 276% 5% Belarus 1713% Source: AdMob Network, Dec 2010 Google Confidential and Proprietary