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The 2013 Social Media Sustainability Index
Best in Class Storytelling Trends

Download the Index at:
http://sustainly.com/social-media-sustainabilityindex-2013/
This year’s Social Media Sustainability Index looking back at the year 2013 - takes an
exhaustive view of how 475 companies from
all over the world communicate sustainability
using social media.
These are some of the best examples of social
media sustainability communication
EDITORIAL STORYTELLING: GE REPORTS

As good as most technology magazines,
GE Reports’ corporate editorial operation is
the engine room for its social content
about sustainability and innovation.
It also runs blogs on data visualisation and
sponsors the Txchnologist blog on Tumblr.
HONOURABLE MENTION: DANONE
VIDEO STORYTELLING: AT&T IT CAN WAIT

"From One Second To The Next" A Film By
Werner Herzog for AT&T It Can Wait.
This 35 minute documentary, made by the
acclaimed German filmmaker is a powerful
and riveting statement against texting
while driving.
HONOURABLE MENTION: SIEMENS’ “Answers”
USE OF PLATFORMS: WALMART GREEN ROOM ON PINTEREST

This visual noticeboard for Walmart’s
sustainability discussions has a vibrant
following and - though aimed at suppliers
and NGOs - starts to bridge the gap
between brand and corporate
communications on this most important
topic.
HONOURABLE MENTION: IBM SMARTER CITIES TUMBLR
APPS & GAMES: NIKE MAKING

This app embraces Nike’s commitment to
system change as a driver for
sustainability by offering the company’s
inside knowledge about sustainable design
and materials to the greater design
community. Useful technology at its finest.
HONOURABLE MENTION: AT&T IT CAN WAIT DRIVING SIMULATOR
These are just a few of the themes and case studies we
identified and developed through our research for the 2013
Social Media Sustainability Index.
Download the Index at:
http://sustainly.com/social-media-sustainability-index-2013/
You can learn more about specific case studies relevant to
your company by contacting us directly.

www.sustainly.com

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Social Media Sustainability Index 2013 - The definitive guide to social media storytelling for sustainability and CSR

  • 1. The 2013 Social Media Sustainability Index Best in Class Storytelling Trends Download the Index at: http://sustainly.com/social-media-sustainabilityindex-2013/
  • 2. This year’s Social Media Sustainability Index looking back at the year 2013 - takes an exhaustive view of how 475 companies from all over the world communicate sustainability using social media. These are some of the best examples of social media sustainability communication
  • 3. EDITORIAL STORYTELLING: GE REPORTS As good as most technology magazines, GE Reports’ corporate editorial operation is the engine room for its social content about sustainability and innovation. It also runs blogs on data visualisation and sponsors the Txchnologist blog on Tumblr.
  • 5. VIDEO STORYTELLING: AT&T IT CAN WAIT "From One Second To The Next" A Film By Werner Herzog for AT&T It Can Wait. This 35 minute documentary, made by the acclaimed German filmmaker is a powerful and riveting statement against texting while driving.
  • 7. USE OF PLATFORMS: WALMART GREEN ROOM ON PINTEREST This visual noticeboard for Walmart’s sustainability discussions has a vibrant following and - though aimed at suppliers and NGOs - starts to bridge the gap between brand and corporate communications on this most important topic.
  • 8. HONOURABLE MENTION: IBM SMARTER CITIES TUMBLR
  • 9. APPS & GAMES: NIKE MAKING This app embraces Nike’s commitment to system change as a driver for sustainability by offering the company’s inside knowledge about sustainable design and materials to the greater design community. Useful technology at its finest.
  • 10. HONOURABLE MENTION: AT&T IT CAN WAIT DRIVING SIMULATOR
  • 11. These are just a few of the themes and case studies we identified and developed through our research for the 2013 Social Media Sustainability Index. Download the Index at: http://sustainly.com/social-media-sustainability-index-2013/ You can learn more about specific case studies relevant to your company by contacting us directly. www.sustainly.com