SlideShare une entreprise Scribd logo
1  sur  8
DANIEL ASSOULINE, THE CEO OF
UPCLICK.COM IS A LEADER WITH A
STRONG SENSE OF PURPOSE
Daniel Assouline Upclick
 Leadership is often defined as the ability of a person to influence a group
of people to work towards the achievement of a common goal or
objective. Daniel Assouline, the CEO of UpClick.com, gets things done
because his employees have immense faith in his leadership abilities.
 Great leaders are normal human beings. It is not that they have landed
from the outer space to assume leadership position.
 It may seem to an ordinary person that the capabilities possessed by them
are otherworldly, but the fact is that it is just the outcome of hard work,
intelligence, foresightedness, and of course a bit of luck.
 The difference between a follower and a leader is a simple one. People
recognize great leaders when they see one, some may also understand the
qualities that make great leaders but only a few have the guts and passion
to make a successful transition from being an ordinary follower to being a
great leader.
 In the following section, we shall look at some of the very important
factors that make great leaders.
Great Leaders Have a Strong Sense of
Purpose
 Successful leaders have a vision and a strong sense of purpose. A
clearly-defined purpose motivates them towards achieving it with
single-minded dedication.
 People who lack purpose can never make successful leaders.
Purpose fuels a passion that is necessary for achieving anything
worthwhile in the world. Absence of purpose makes an individual
just walk around completing the motions of life.
 Purpose and vision are the two important characteristics that can
help leaders gain competitive advantage for their organization. On
the other hand, organizations led by people who fail to comprehend
the dynamics of linkage between purpose and success are likely to
lag behind in the marketplace.
 Strong leaders have a purpose and a vision, and more importantly,
the ability to build the employees commitment towards this vision
and purpose.
 Just a cursory glance at few of the most successful organizations will
tell you that they all have one thing in common - shared values,
aligned vision, and a common purpose.
 These three important factors enable an organization to sail
smoothly over the tides generated by a chaotic business
environment and intense competitive rivalry.
 On the other hand, absence of these important characteristics puts
an organization on a fast track to mediocrity and ultimately consigns
them to the dustbin of history.
 Daniel Assouline the Chairman and co-founder of UpClick, is a
leader with strong purpose and a solid vision. Such leaders create a
culture of growth and innovation by themselves. Mediocre leaders,
on the other hand, with a laid back attitude allow culture to evolve
by default.
Great Leaders are not Solely Driven by
Profit
 One more important differentiator between successful and
mediocre leaders is their relentless pursuit of profit. Profit, of
course, is important for any organization but it should not be its
sole motive.
 A lesson a lot of leaders do not understand is that it is not profit
that drives purpose, but it is purpose that drives profit. A leader
who understands and implements it is successful.
 Leaders who are driven purely driven by profit may enjoy short
time success. They will see the coffers of their organizations
overflowing for a short time, but eventually they realize that this
strategy is not appropriate for long-term growth and profit.
 Highly successful leaders, on the other hand, make a smooth
transition from profit to purpose. This allows them to take their
organization to all newer heights.
Great Leaders Have High Professional
Integrity
 It is not only your professional but personal life as well where trust
plays a very important part. Trust, in fact, plays an integral role in
all the relationships of your lives.
 Trust is the base on which all the relationships in the world stand.
No one in his or her sense can hope of creating a healthy and
productive environment in place where people do not trust each
other.
 A leader who fails to inspire trust in his abilities or his integrity has
as much chance of succeeding as an ice cube in hell. People will give
their best for you, only if they are assured that they are going to get
the best from you.
 They need the assurance that you are always going to place their
interest over your own. They want someone who can work for their
welfare and ensure that they have a better future.
 Leaders with high level of integrity and honor do what they say and
say what they do. In other words, they walk the talk.
 Daniel Assouline the CEO of Montreal, Canada-based UpClick is a
leader of impeccable integrity.
Conclusion
 Leading a modern organization is not easy. Intense competitive
rivalry and ever changing business environment continues to place
new demands on leaders.
 Daniel Assouline, the chairman and co-founder of UpClick, is a
leader with a strong sense of purpose and a higher degree of
professional integrity. This has made his organization highly
successful in a very short period of time.

Contenu connexe

Dernier

Virat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfVirat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfkigaya33
 
labradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdflabradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdfAkrati jewels inc
 
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756dollysharma2066
 
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000Sapana Sha
 
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》rnrncn29
 
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426jennyeacort
 
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...bluetroyvictorVinay
 
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)beyonistskincare
 
'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trendsTangledThoughtsCO
 
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncrdollysharma2066
 
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar HealthywayAmit Kakkar Healthyway
 
Uttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfUttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfNoel Sergeant
 
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...dollysharma2066
 

Dernier (16)

Virat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdfVirat Kohli Centuries In Career Age Awards and Facts.pdf
Virat Kohli Centuries In Career Age Awards and Facts.pdf
 
labradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdflabradorite energetic gems for well beings.pdf
labradorite energetic gems for well beings.pdf
 
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
BOOK NIGHT-Call Girls In Noida City Centre Delhi ☎️ 8377877756
 
Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
Call Girls 9953525677 Call Girls In Delhi Call Girls 9953525677 Call Girls In...
 
Stunning ➥8448380779▻ Call Girls In Jasola Vihar Delhi NCR
Stunning ➥8448380779▻ Call Girls In Jasola Vihar Delhi NCRStunning ➥8448380779▻ Call Girls In Jasola Vihar Delhi NCR
Stunning ➥8448380779▻ Call Girls In Jasola Vihar Delhi NCR
 
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000
Call Girls in Tughlakabad Delhi 9654467111 Shot 2000 Night 7000
 
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
《QUT毕业文凭网-认证昆士兰科技大学毕业证成绩单》
 
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝  97111⇛⇛47426
Call In girls Delhi Safdarjung Enclave/WhatsApp 🔝 97111⇛⇛47426
 
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝
Call Girls in New Friends Colony Delhi 💯Call Us 🔝8264348440🔝
 
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...
Traditional vs. Modern Parenting: Unveiling the Pros and Cons for Your Child’...
 
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)
Unlocking Radiant Skin: The Ultimate Skincare Guide( beyonist)
 
'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends'the Spring 2024- popular Fashion trends
'the Spring 2024- popular Fashion trends
 
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
8377877756 Full Enjoy @24/7 Call Girls In Mayur Vihar Delhi Ncr
 
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
8 Easy Ways to Keep Your Heart Healthy this Summer | Amit Kakkar Healthyway
 
Uttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdfUttoxeter & Cheadle Voice, Issue 122.pdf
Uttoxeter & Cheadle Voice, Issue 122.pdf
 
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
83778-876O7, Cash On Delivery Call Girls In South- EX-(Delhi) Escorts Service...
 

En vedette

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 

En vedette (20)

How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 

Daniel Assouline, the CEO of UpClick.com is a Leader with a Strong Sense of Purpose

  • 1. DANIEL ASSOULINE, THE CEO OF UPCLICK.COM IS A LEADER WITH A STRONG SENSE OF PURPOSE Daniel Assouline Upclick
  • 2.  Leadership is often defined as the ability of a person to influence a group of people to work towards the achievement of a common goal or objective. Daniel Assouline, the CEO of UpClick.com, gets things done because his employees have immense faith in his leadership abilities.  Great leaders are normal human beings. It is not that they have landed from the outer space to assume leadership position.  It may seem to an ordinary person that the capabilities possessed by them are otherworldly, but the fact is that it is just the outcome of hard work, intelligence, foresightedness, and of course a bit of luck.  The difference between a follower and a leader is a simple one. People recognize great leaders when they see one, some may also understand the qualities that make great leaders but only a few have the guts and passion to make a successful transition from being an ordinary follower to being a great leader.  In the following section, we shall look at some of the very important factors that make great leaders.
  • 3. Great Leaders Have a Strong Sense of Purpose  Successful leaders have a vision and a strong sense of purpose. A clearly-defined purpose motivates them towards achieving it with single-minded dedication.  People who lack purpose can never make successful leaders. Purpose fuels a passion that is necessary for achieving anything worthwhile in the world. Absence of purpose makes an individual just walk around completing the motions of life.  Purpose and vision are the two important characteristics that can help leaders gain competitive advantage for their organization. On the other hand, organizations led by people who fail to comprehend the dynamics of linkage between purpose and success are likely to lag behind in the marketplace.  Strong leaders have a purpose and a vision, and more importantly, the ability to build the employees commitment towards this vision and purpose.
  • 4.  Just a cursory glance at few of the most successful organizations will tell you that they all have one thing in common - shared values, aligned vision, and a common purpose.  These three important factors enable an organization to sail smoothly over the tides generated by a chaotic business environment and intense competitive rivalry.  On the other hand, absence of these important characteristics puts an organization on a fast track to mediocrity and ultimately consigns them to the dustbin of history.  Daniel Assouline the Chairman and co-founder of UpClick, is a leader with strong purpose and a solid vision. Such leaders create a culture of growth and innovation by themselves. Mediocre leaders, on the other hand, with a laid back attitude allow culture to evolve by default.
  • 5. Great Leaders are not Solely Driven by Profit  One more important differentiator between successful and mediocre leaders is their relentless pursuit of profit. Profit, of course, is important for any organization but it should not be its sole motive.  A lesson a lot of leaders do not understand is that it is not profit that drives purpose, but it is purpose that drives profit. A leader who understands and implements it is successful.  Leaders who are driven purely driven by profit may enjoy short time success. They will see the coffers of their organizations overflowing for a short time, but eventually they realize that this strategy is not appropriate for long-term growth and profit.  Highly successful leaders, on the other hand, make a smooth transition from profit to purpose. This allows them to take their organization to all newer heights.
  • 6. Great Leaders Have High Professional Integrity  It is not only your professional but personal life as well where trust plays a very important part. Trust, in fact, plays an integral role in all the relationships of your lives.  Trust is the base on which all the relationships in the world stand. No one in his or her sense can hope of creating a healthy and productive environment in place where people do not trust each other.
  • 7.  A leader who fails to inspire trust in his abilities or his integrity has as much chance of succeeding as an ice cube in hell. People will give their best for you, only if they are assured that they are going to get the best from you.  They need the assurance that you are always going to place their interest over your own. They want someone who can work for their welfare and ensure that they have a better future.  Leaders with high level of integrity and honor do what they say and say what they do. In other words, they walk the talk.  Daniel Assouline the CEO of Montreal, Canada-based UpClick is a leader of impeccable integrity.
  • 8. Conclusion  Leading a modern organization is not easy. Intense competitive rivalry and ever changing business environment continues to place new demands on leaders.  Daniel Assouline, the chairman and co-founder of UpClick, is a leader with a strong sense of purpose and a higher degree of professional integrity. This has made his organization highly successful in a very short period of time.