SlideShare une entreprise Scribd logo
1  sur  16
FOR BUSINESS
―A lot can happen in six seconds‖
Vine Basics
Vine is a free mobile app that enables its users to create and post video clips.
Video clips created with Vine have a maximum length of 6 seconds and can be shared or embedded on
social networking services such as Twitter—which acquired the app in October 2012—and Facebook.
Vine offers an interesting fusion of video content and static visual content, enabling mobile users to
capture and share small moments. These videos play on a loop, just like an animated GIF does. Vine
videos also include audio options.
Though Vine was initially available only for iOS devices, Twitter is working on bringing the app to other
platforms. Vine for Android was released on June 3, 2013 for devices with Android version 4.0 or higher
No stats available regarding user base
According to comScore, Vine.co counted 38.000 unique visitors in Belgium (April ‘13)
Vine User Interface
Feed with video clips from
users you follow
Each video clip can be liked or
commented
The ‗Explore‘ tab allows to
discover content
Vine Video Clip Creation
1. TAP VIDEO CAMERA ICON
to start recording
2. PRESS & HOLD SCREEN
to record, release to stop
3. CLICK CHECK MARK
to finish your video
4. TAP NEXT
for video preview
5. ADD CAPTION
Choose share settings & Done
6. SHARE
Select Continue,
post to Vine & More option to Share
Vine Exploration
1. FIND, FOLLOW & INTERACT
Like & Comment
2. TRENDING
#hashtags shows fastest rising posts
3. EDITOR'S PICKS
browse popular by topics
4. FOLLOW
Find people by clicking People icon
5. TWITTER & FACEBOOK
Profile, Settings to activate
6. 3rd PARTY SITES
http://www.vpeeker.com/
http://vinesmap.com/
http://www.allaroundthevines.com/
http://vinecats.com/
http://vineszap.com/
http://justvined.com/
Hashtags
are one of
the main
methods of
navigating
videos
Vine For Business
The Vine app is an easy-to-use tool to help marketers incorporate more video into their
overall social media strategy.
Video clips are also a great tool to show your company personality and reach a new
audience.
Many marketers get overwhelmed, or too focused on video-production quality. Yet the quick
upload, easy to-use interface, and minimal emphasis on production quality means that Vine
is designed to encourage a little more experimentation.
Vine‘s 6-second time limit also capitalizes on users‘ short attention spans.
Vine For Business
• Sneak peeks to promote an upcoming event or webinar, such as speaker clips – Share a shot of your
booth, capture the energy in the room or host a contest with attendees.
• Quick, bite-sized product demos, perhaps focused on a particular tool or feature – Give a quick demo
of your product in action or showcase it from different angles.
• Clips showing off awesome new gear, swag, products, or the like, in action – Have a new product set
to launch or even a special promotion? Announce it with video.
• ―Behind the scenes‖ looks at your office to show your company‘s culture and the people behind your
brand – Get your team together and have them wish followers Happy Holidays/Valentines Day/… –
Walk around and give a quick tour or show a typical day of the team hard at work.
• Short features or case studies of customers enjoying your product, services, or content
• Clips highlighting PR initiatives, like employees doing charity work or award acceptance speeches
Vine Business Example - ASOS
UK-based online-only retailer ASOS used Vine to
put a clever spin on the limits of online shopping. A
survey conducted by Dimensional Research found
that customers prefer the in-store shopping
experience over that of online shopping. Trying
clothes on, bringing your friends, and seeing
window displays are what make shopping fun.
Getting a brown box on your doorstep, somehow,
just isn't as glamorous.
So ASOS took to Vine to spice up the online
shopping experience by showing how gratifying
opening up a box can really be.
https://vine.co/v/bJ9dTgx3wJt
Vine Business Example - Toyota
Forrester Research estimates that $22 billion was
spent on automotive advertising alone in 2012.
That's a lot of shiny car commercials with James
Earl Jones-esque voiceovers.
Toyota took its cars off-road with this entertaining
Vine post from Toyota Spain.
https://vine.co/v/bJJabDT9eZU
Vine Business Example - Dove
This popular brand of skincare and shower
products got playful back in 2004 when it launched
Dove's Campaign for Real Beauty, where women
of all shapes, sizes, and ages showed how
comfortable they were in their own skin.
Continuing to innovate with upbeat, creative
campaigns, Dove created this clip on Vine starring
a bar of soap playing the role of bowling ball.
https://vine.co/v/b52z6ljw1F1
Vine Business Example – Bacardi UK
Bacardi UK made the most of six seconds by
showing how its product is best served.
Cocktail recipes can provide too many ingredients
and instructions; some people just want to know
what mixes with what.
https://vine.co/v/bnqj5qmnIwQ
Vine Business Example – Orange France
Orange is a French telecommunications
corporation creating innovative products and
services worldwide.
Orange's Livebox Play is the company's newest
product released this month. Executive Director of
Orange France, Delphine Ernotte Cunci, said of
the product: "In combination with the Livebox Play
packages, customers will be able to use all their
screens to enjoy a vast range of uses, including
browsing the internet, playing games, and social
networking."
Orange used Vine to show just how cool Livebox
Play is with this quick demo.
https://vine.co/v/bnAFb7qi2Ba
Vine Business Example – Cadbury
Great way to explain how to use a product…
http://vine.co/v/b1ej2K29Q0u
Vine Business Example – McDonalds
Raising Brand Awareness on Twitter.
http://vine.co/v/bnBLqVBg6Kv
Vine Business Example – Kleenex
Starting a contest through Vine.
http://vine.co/v/b6aJL7laYd0
THANK YOU

Contenu connexe

En vedette

Musika Lana Unai, Ander Y Egoitz
Musika Lana Unai, Ander Y EgoitzMusika Lana Unai, Ander Y Egoitz
Musika Lana Unai, Ander Y EgoitzAnder Laskurain
 
VRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHAVRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHAVRT Startup
 
Morgenmøde GenieBelt 13. juni 2016
Morgenmøde GenieBelt 13. juni 2016Morgenmøde GenieBelt 13. juni 2016
Morgenmøde GenieBelt 13. juni 2016Mikkel Rohde Madsen
 
Enterprise Analytics 2016 - IIH Nordic Int.
Enterprise Analytics 2016 - IIH Nordic Int.Enterprise Analytics 2016 - IIH Nordic Int.
Enterprise Analytics 2016 - IIH Nordic Int.IIH Nordic A/S
 
Ciencias del Deporte
Ciencias del Deporte Ciencias del Deporte
Ciencias del Deporte Erika_Bello
 
Optimalizálás kereskedelemre - Mobile Hungary 2014
Optimalizálás kereskedelemre - Mobile Hungary 2014Optimalizálás kereskedelemre - Mobile Hungary 2014
Optimalizálás kereskedelemre - Mobile Hungary 2014Máté Bublik
 
7 Talents: The #1 Bulgarian MCN
7 Talents: The #1 Bulgarian MCN7 Talents: The #1 Bulgarian MCN
7 Talents: The #1 Bulgarian MCNHristo Hristov
 
Gramadach na Gaeilge do Rang 6
Gramadach na Gaeilge do Rang 6Gramadach na Gaeilge do Rang 6
Gramadach na Gaeilge do Rang 6MaireadC/SF
 
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンドTableau Software
 
Bluehost vs Godaddy Infographic
Bluehost vs Godaddy InfographicBluehost vs Godaddy Infographic
Bluehost vs Godaddy Infographicpideals
 
YouTube annoncering & Markedsføring - remarketing
YouTube annoncering & Markedsføring - remarketingYouTube annoncering & Markedsføring - remarketing
YouTube annoncering & Markedsføring - remarketingIIH Nordic A/S
 
Enterprise 3.0: Podnik chycený v sociální siti vyznamů
Enterprise 3.0: Podnik chycený v sociální siti vyznamůEnterprise 3.0: Podnik chycený v sociální siti vyznamů
Enterprise 3.0: Podnik chycený v sociální siti vyznamůJosef Holy
 
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθους
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθουςΠολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθους
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθουςTheresa Giakoumatou
 
Growth marketing at a tech startup | Shapr3D
Growth marketing at a tech startup | Shapr3DGrowth marketing at a tech startup | Shapr3D
Growth marketing at a tech startup | Shapr3DGabor Papp
 
Bagaimana memanfaatkan status Anda sebagai Influencer?
Bagaimana memanfaatkan status Anda sebagai Influencer?Bagaimana memanfaatkan status Anda sebagai Influencer?
Bagaimana memanfaatkan status Anda sebagai Influencer?Emeraldo Faris Aufar
 

En vedette (15)

Musika Lana Unai, Ander Y Egoitz
Musika Lana Unai, Ander Y EgoitzMusika Lana Unai, Ander Y Egoitz
Musika Lana Unai, Ander Y Egoitz
 
VRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHAVRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHA
 
Morgenmøde GenieBelt 13. juni 2016
Morgenmøde GenieBelt 13. juni 2016Morgenmøde GenieBelt 13. juni 2016
Morgenmøde GenieBelt 13. juni 2016
 
Enterprise Analytics 2016 - IIH Nordic Int.
Enterprise Analytics 2016 - IIH Nordic Int.Enterprise Analytics 2016 - IIH Nordic Int.
Enterprise Analytics 2016 - IIH Nordic Int.
 
Ciencias del Deporte
Ciencias del Deporte Ciencias del Deporte
Ciencias del Deporte
 
Optimalizálás kereskedelemre - Mobile Hungary 2014
Optimalizálás kereskedelemre - Mobile Hungary 2014Optimalizálás kereskedelemre - Mobile Hungary 2014
Optimalizálás kereskedelemre - Mobile Hungary 2014
 
7 Talents: The #1 Bulgarian MCN
7 Talents: The #1 Bulgarian MCN7 Talents: The #1 Bulgarian MCN
7 Talents: The #1 Bulgarian MCN
 
Gramadach na Gaeilge do Rang 6
Gramadach na Gaeilge do Rang 6Gramadach na Gaeilge do Rang 6
Gramadach na Gaeilge do Rang 6
 
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド
2015 年のビジネスインテリジェンスにおけるトップ 10 のトレンド
 
Bluehost vs Godaddy Infographic
Bluehost vs Godaddy InfographicBluehost vs Godaddy Infographic
Bluehost vs Godaddy Infographic
 
YouTube annoncering & Markedsføring - remarketing
YouTube annoncering & Markedsføring - remarketingYouTube annoncering & Markedsføring - remarketing
YouTube annoncering & Markedsføring - remarketing
 
Enterprise 3.0: Podnik chycený v sociální siti vyznamů
Enterprise 3.0: Podnik chycený v sociální siti vyznamůEnterprise 3.0: Podnik chycený v sociální siti vyznamů
Enterprise 3.0: Podnik chycený v sociální siti vyznamů
 
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθους
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθουςΠολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθους
Πολιτιστικά προγράμματα . Νησίδες μαθησιακού ήθους
 
Growth marketing at a tech startup | Shapr3D
Growth marketing at a tech startup | Shapr3DGrowth marketing at a tech startup | Shapr3D
Growth marketing at a tech startup | Shapr3D
 
Bagaimana memanfaatkan status Anda sebagai Influencer?
Bagaimana memanfaatkan status Anda sebagai Influencer?Bagaimana memanfaatkan status Anda sebagai Influencer?
Bagaimana memanfaatkan status Anda sebagai Influencer?
 

Dernier

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 

Dernier (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 

Vine for Business - a lot can happen in 6 seconds

  • 1. FOR BUSINESS ―A lot can happen in six seconds‖
  • 2. Vine Basics Vine is a free mobile app that enables its users to create and post video clips. Video clips created with Vine have a maximum length of 6 seconds and can be shared or embedded on social networking services such as Twitter—which acquired the app in October 2012—and Facebook. Vine offers an interesting fusion of video content and static visual content, enabling mobile users to capture and share small moments. These videos play on a loop, just like an animated GIF does. Vine videos also include audio options. Though Vine was initially available only for iOS devices, Twitter is working on bringing the app to other platforms. Vine for Android was released on June 3, 2013 for devices with Android version 4.0 or higher No stats available regarding user base According to comScore, Vine.co counted 38.000 unique visitors in Belgium (April ‘13)
  • 3. Vine User Interface Feed with video clips from users you follow Each video clip can be liked or commented The ‗Explore‘ tab allows to discover content
  • 4. Vine Video Clip Creation 1. TAP VIDEO CAMERA ICON to start recording 2. PRESS & HOLD SCREEN to record, release to stop 3. CLICK CHECK MARK to finish your video 4. TAP NEXT for video preview 5. ADD CAPTION Choose share settings & Done 6. SHARE Select Continue, post to Vine & More option to Share
  • 5. Vine Exploration 1. FIND, FOLLOW & INTERACT Like & Comment 2. TRENDING #hashtags shows fastest rising posts 3. EDITOR'S PICKS browse popular by topics 4. FOLLOW Find people by clicking People icon 5. TWITTER & FACEBOOK Profile, Settings to activate 6. 3rd PARTY SITES http://www.vpeeker.com/ http://vinesmap.com/ http://www.allaroundthevines.com/ http://vinecats.com/ http://vineszap.com/ http://justvined.com/ Hashtags are one of the main methods of navigating videos
  • 6. Vine For Business The Vine app is an easy-to-use tool to help marketers incorporate more video into their overall social media strategy. Video clips are also a great tool to show your company personality and reach a new audience. Many marketers get overwhelmed, or too focused on video-production quality. Yet the quick upload, easy to-use interface, and minimal emphasis on production quality means that Vine is designed to encourage a little more experimentation. Vine‘s 6-second time limit also capitalizes on users‘ short attention spans.
  • 7. Vine For Business • Sneak peeks to promote an upcoming event or webinar, such as speaker clips – Share a shot of your booth, capture the energy in the room or host a contest with attendees. • Quick, bite-sized product demos, perhaps focused on a particular tool or feature – Give a quick demo of your product in action or showcase it from different angles. • Clips showing off awesome new gear, swag, products, or the like, in action – Have a new product set to launch or even a special promotion? Announce it with video. • ―Behind the scenes‖ looks at your office to show your company‘s culture and the people behind your brand – Get your team together and have them wish followers Happy Holidays/Valentines Day/… – Walk around and give a quick tour or show a typical day of the team hard at work. • Short features or case studies of customers enjoying your product, services, or content • Clips highlighting PR initiatives, like employees doing charity work or award acceptance speeches
  • 8. Vine Business Example - ASOS UK-based online-only retailer ASOS used Vine to put a clever spin on the limits of online shopping. A survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Trying clothes on, bringing your friends, and seeing window displays are what make shopping fun. Getting a brown box on your doorstep, somehow, just isn't as glamorous. So ASOS took to Vine to spice up the online shopping experience by showing how gratifying opening up a box can really be. https://vine.co/v/bJ9dTgx3wJt
  • 9. Vine Business Example - Toyota Forrester Research estimates that $22 billion was spent on automotive advertising alone in 2012. That's a lot of shiny car commercials with James Earl Jones-esque voiceovers. Toyota took its cars off-road with this entertaining Vine post from Toyota Spain. https://vine.co/v/bJJabDT9eZU
  • 10. Vine Business Example - Dove This popular brand of skincare and shower products got playful back in 2004 when it launched Dove's Campaign for Real Beauty, where women of all shapes, sizes, and ages showed how comfortable they were in their own skin. Continuing to innovate with upbeat, creative campaigns, Dove created this clip on Vine starring a bar of soap playing the role of bowling ball. https://vine.co/v/b52z6ljw1F1
  • 11. Vine Business Example – Bacardi UK Bacardi UK made the most of six seconds by showing how its product is best served. Cocktail recipes can provide too many ingredients and instructions; some people just want to know what mixes with what. https://vine.co/v/bnqj5qmnIwQ
  • 12. Vine Business Example – Orange France Orange is a French telecommunications corporation creating innovative products and services worldwide. Orange's Livebox Play is the company's newest product released this month. Executive Director of Orange France, Delphine Ernotte Cunci, said of the product: "In combination with the Livebox Play packages, customers will be able to use all their screens to enjoy a vast range of uses, including browsing the internet, playing games, and social networking." Orange used Vine to show just how cool Livebox Play is with this quick demo. https://vine.co/v/bnAFb7qi2Ba
  • 13. Vine Business Example – Cadbury Great way to explain how to use a product… http://vine.co/v/b1ej2K29Q0u
  • 14. Vine Business Example – McDonalds Raising Brand Awareness on Twitter. http://vine.co/v/bnBLqVBg6Kv
  • 15. Vine Business Example – Kleenex Starting a contest through Vine. http://vine.co/v/b6aJL7laYd0