Living in the Light_ A guide to personal transformation ( PDFDrive ).pdf
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Inter-
natIonal
DesIgn
FestIval
BerlIn
june 01-05
2011
p dmy-berlin.com
Exhibitions, Symposium, Awards,
Workshops, Designer Talks,
Pecha Kucha and Satellite Events
2. How can a product be shown in an innovative
environment in order to reach out to a new
group of consumers?
DMY introduces new opportunities to showcase a
project, reveals fascinating manufacturing processes,
and provides an open, direct communication platform
between product, press, manufacturers and visitors.
3. DMY International Design Festival Berlin / June 1st – 5th, 2011 Index
04 1.0 about DMY Berlin 25 2.6 Knowledge transfer, Communication
A Gateway to the Markets of Europe, Asia and the Americas and learning
Exploring New Horizons of Conduct and Understanding
06 2.0 DMY International Design Festival Berlin 2011
New Talents, Innovation, Knowledge Transfer 31 2.7 B2B enterprises for the Professional Field
Inspiration and Development for the Creative Sector
09 2.1 venue and Businesses
Berlin Tempelhof Airport - One of the World’s most
Iconic Building 34 2.8 Berlin Design Week
Satellite Exhibitions present Design throughout the City
11 2.2 exhibition showcases
The Young and the Established - Processes and 37 3.0 the Festival in numbers
Accomplishments
40 4.0 Communication tools of the Festival
16 2.3 Country Focus
Rare Insights into Inspiring Design Habitats 55 5.0 Media Coverage
18 2.4 thematic Focus 60 6.0 Contact
Current Issues touching on the Values of the Design System
61 7.0 Copyright
20 2.5 events
3 DMY Berlin
5. DMY International Design Festival Berlin / June 1st – 5th, 2011 1.0 About Berlin
1.0 aBout DMY BerlIn
A Gateway to the Markets of Europe, Asia and the Americas
DMY Berlin is an international platform for contemporary international trade fairs and festivals such as the Milan
product design, founded in 2003 by a visionary circle of Furniture Fair, Designtide Tokyo, Taiwan Design Expo,
leading creative thinkers from the Berlin design scene. Seoul Design Fair or Mes de Diseño (Buenos Aires).
Annually, DMY presents the DMY International Design Exhibitors and institutions from more than 30 nations
Festival in Berlin. As a breeding ground for young participate in the International Design Festival Berlin
designers and a unique business platform for professio- thanks to this widespread partnership network.
nal designers and companies, the festival has organically What began in 2003 as a Berlin design platform has
grown into a key event for contemporary and conceptual grown into a genuine design hub that today forges links
design and is the largest of its kind in Germany. between Europe, Asia and the Americas.
Since 2005 DMY has built a sustainable, global network
by promoting and introducing novel design solutions in
5 DMY Berlin
7. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.0 New Talents, Innovation and Knowledge Sharing
2.0 neW talents, InnovatIon anD KnoWleDge sharIng
A Platform for the Design Community
The DMY International Design Festival Berlin provides
a point of intersection between the general public,
businesses, the press and new generations of talented
creative people.
The festival offers insights into the contemporary design
practice and emerging currents. It is a platform for showcasing
design, communicating and cooperating, discussing and
sharing knowledge – as well as for making design.
DMY focuses on product and industrial design as well as
adjoining areas of professional activity.
Research, innovation and multidisciplinary approaches are
strongly encouraged. A pivotal role is awarded to critical and
experimental approaches.
DMY 2010
7 DMY Berlin
8. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.0 New Talents, Innovation and Knowledge Sharing
Conceptually, the festival places a focus on design as Internationally renowned designers Werner Aisslinger,
a process: thinking, making, discussing and reflecting Jurgen Bey and Jerszy Seymour represent the perma-
current and future practices. It endeavours to reflect the nent jury, with two additional prestigious personalities
design ‘system’ as a whole - a process of interlocking yet nominated as festival jurors each year in spring.
idiosyncratic development stages, mapped in the
physical as well as theoretical realms. The International Design Festival Berlin supports young
talents with an unparalleled rate subsidy policy for
DMY is a curated event. Participants are admitted selected upcoming designers. Paired with the participant
following a review of a five member expert jury jury admission, the design festival continues to follow
consisting of acclaimed trade professionals. its high quality standards, living up to its reputation as a
major platform for protagonists that will shape our
future world.
8 DMY Berlin
10. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.1 Venue
2.1 venue
Berlin Tempelhof Airport - One of Most Iconic Buildings Worldwide
Following last year’s resounding success, the main festival
venue shall again touchdown in the colossal architecture of
former airport Tempelhof in central Berlin.
Its majestic entrance hall, spacious and light-flooded
aviation hangars, not to mention the sheer endless open space
will again provide an impressive backdrop for events and
exhibitions.
The festival will once again occupy more than 11.000 sqm
with an enormous potential for growth in the coming years.
above: Aerial View, Tempelhof Airport
below: Exterior View, DMY International Design Festival Berlin 2010
10 DMY Berlin
12. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases
2.2.1 DesIgn DeveloPMent Clusters
Placing curation, clarity and accessibility in the foreground,
the exhibition structure will be conceptualized around clusters
that reflect the design process and its different developement
stages and approaches.
The visitor is lead on an exciting journey along concepts,
prototypes, one offs and serial products in the fields of
furniture, interior accessories, lighting, industrial design and
multidisciplinary endeavours.
above: NETwork, 3d stitching furniture, Design: Werner Aisslinger, 2010
below: Vondom@BERLINRODEO, Design: BERLINRODEO interior concepts, 2010
12 DMY Berlin
13. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases
2.2.2 seleCteD neW talents
With over 6000 sqm dedicated to selected young talents, the
International Design Festival Berlin will once again retain its
name as one of Europe’s most vibrant and concentrated places
to see the accomplishments of the upcoming generation of
designers and to meet the young blood in person.
An unsurpassed platform for fresh ideas and surprising
concepts, the ‘Youngsters’ will once again make hearts beat
faster along with interactive installations, events and DJ
showcases in a pleasant festival atmosphere.
above: For those who see, Design: Daniel Schulze 2010
below: IKARUS, Design: Kayser / Metzner, 2009
13 DMY Berlin
14. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases
2.2.3 leaDIng DesIgn sChools
Design schools from all over Europe and beyond take
center stage in Berlin. As incubators of conceptual
innovation and research excellence, their process driven
and highly inspiring showcases add progressive thrust to
the festival and open a window towards the approaches
of tomorrow’s design talents.
above: ETH Zürich, 2009
below: Geneva University of Art and Design (HEAD), 2010
14 DMY Berlin
15. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.2 Exhibition Showcases
2.2.3 InnovatIon InDustrY
From Processes, Tools, Materials to Products
Emerging talents account for just one side of the coin.
The International Design Festival Berlin offers ample space
for forward thinking product developments of accomplis-
hed brands and renowned protagonists.
In line with our perception of the design ‘system’ meaning
a holistic cycle of conception, experimentation, research,
production, utilization and communication, we encourage
professional showcases to include not only furniture and
interior accessories but also product, tooling, material and
process innovation – as well as awarding ample room for
local producers.
MYON, Neurorobotik Lab HU Berlin, Bayer MateriaScience,
Design: Frackenpohl Poulheim, 2010
15 DMY Berlin
16. Designer Dinner,
Food Concept by:
Proof / Marije Vogelzang,
Dutch Design Focus 2009
2.3 CountrY FoCus
Rare Insights into Inspiring Design Habitats
Give me More
Glass, Exhibition by Designhuis, Exhibition by. EPFL/ECAL,
Curated by: Lidewij Edelkoort, Dutch Design Focus 2009 Swiss Design Focus 2010
17. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.3 Country Focus
2.3 CountrY FoCus
One of the annual highlights are the jointly curated Following up to the partnerships with The Netherlands
reviews and presentations of a nation’s design habitat. and Switzerland, the 2011 festival edition is looking
forward to host the design habitat of Finland.
Via individual and group showcases, expert contributions,
public and professional programes as well as events, The festival will reveal many little-known aspects of our
a guest nation’s institutions, designers and curators team northern partner’s acclaimed design community to the
up to provide little known aspects and firsthand insights international visitors – from innovative products and
into foreign design philosophy and outstanding accom- services over new approaches in education to emerging
plishments. A matchmaking dinner marks the highlight talents as well as a rare chance to preview and get
of a country focus. The gala events inspire guests through involved with the ambitious programes of the World
surprising local delicacies and fresh food design concepts. Design Capital Helsinki 2012.
17 DMY Berlin
18. 2.4 theMatIC FoCus
Current Issues influencing the Values of the Design System
Chinese stools – Made in China copied by Dutch,
design by: Wieki Somers, 2007
19. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.4 Thematic Focus
2.4 theMatIC FoCus
Copying vs. Inspiration
We believe that current and critical themes in design We would like to raise questions about the roots and
need further exploration. Each year the festival organi- implications of the value system built around the
zers propose a theme that is explored through curated original, as well as discuss its future relevance in a
showcases as well as through panel discussions and future of co-working and sharing. At the same time we
profound talks in the festival’s Design Symposium. will look into the other side of these arguments by
exploring the reasons and realities behind copying,
In 2011 the thematic focus will be build around the imitation and inspiration.
polarising topic of copying.
Has today’s design shifted from a discipline originally
The area of tension that immediately builds up when founded on universal values for the population to the
speaking about this issue proves its up-to-date furnishing of a status society?
relevance and explosive potential – not only in the
field of design. The question where inspiration ends The 2011 design festival will prepare the sparring
and copying begins can be assessed from personal, ground for inspiring and committed discussions
cultural, moral but also from commercial and legal besides inviting selected showcases to underline
points of view. controversial aspects of this thematic complex.
19 DMY Berlin
21. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events
2.5.1 aWarD
Apart from evaluating exhibitor applications, the festival
jury nominates ten outstanding projects that have the abili-
ty to illustrate the jury’s set of values regarding the design
profession and practice.
The jury visits and discusses all ten nominees, consequently
selecting three award winners. The award ceremony takes
place before the traditional Designer Dinner, forming the
core evening event of the entire five-day program.
above: DMY Award, 2009
below: Festival Jury Members Hella Jongerius and Patrick Reymond, 2010
21 DMY Berlin
22. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events
2.5.2 PeCha KuCha
A public favourite, the annual Pecha Kucha Night
features inspiring presentations from contemporary
international speakers in the original 20 images x 20
seconds Pecha Kucha format.
In this casual and unusual rapid-presentation-event the
border between stage and audience, speaker and listener is
blurred; networking, mingling and connecting are a natu-
rally outcoming process.
above: Yuri Suzuki, Pecha Kucha Night, 2009
below: Audience, Pecha Kucha Night, 2009
22 DMY Berlin
23. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events
2.5.3 DesIgner DInner
Part of the country focus program, the exhibitor and guest
dinner unites networking with hospitality and national
local food with eating design in an exclusive, yet relaxed
atmosphere.
Placed in the central exhibition venue, accessible for
invited guests and designers only, the dinner creates a
strong synergy between selected exhibitors, representatives
of culture and industry, as well as the design elite, media
and press.
above: Food Concept, Designer Dinner, 2009
below: Eating Designer Marije Vogelzang, Designer Dinner, 2009
23 DMY Berlin
24. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.5 Events
2.5.4 KluBlaBor
A fixed institution is the legendary DMY Klublabor.
Here the festival expresses its liveliness in the interplay of
all elements. Well-known clubs, labels and party series
such as WMF, Cookies, Tresor, Click (Hamburg), Nitsa
(Barcelona) or A-Gogo (Maastricht) have been hosts at
DMY events.
In return, DMY visited the night-creatures in their hiding
places: 103 Club, Weekend or Bar 25. The DMY Klublabor
offers a select choice of international DJs and VJs in a
pulsating style-frenzy night programme in unmistakable
Berlin style.
above: Festival Opening Party, 2008
below: Klublabor at WMF, 2009
24 DMY Berlin
25. Design Symposium, 2010
Lucas Verweij, Arik Levy,
Design Symposium 2009
2.6 KnoWleDge sharIng,
CoMMunICatIon anD learnIng
Exploring New Horizons of Conduct and Understanding
Lidewij Edelkoort,
Symposium Speaker 2009 Open Source Bookwriting Workshop, 2010
26. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning
2.6.1 DesIgn sYMPosIuM
The Design Symposium is the festival’s main discussion
forum. During an entire day program leading industry
professionals and experts present insights into the festival’s
thematic focus and publicly discuss related concepts
thereof.
Past speakers include designers such as Jurgen Bey,
Jerszy Seymour, Marije Vogelzang, Arik Levy or Fiona Raby;
researchers such as Ralf Ketelhut (cradle to cradle), Nicolas
Henchoz (augmented reality), Prof. Reto Wettach (interac-
tion/interfaces) or Prof. Frans Vogelaar (hybrid spaces);
cultural experts such as Matt Cottam, Dingeman Kuilman
or trend researcher Lidewij Edelkoort.
above: Haiyan Zhang, Interaction Designer, IDEO London, 2010
below: Fiona Raby, Designer Dunne & Raby, 2010
26 DMY Berlin
27. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning
2.6.2 oPen talKs
Adding further layers of knowledge and exchange, the
Open Talk series evaluates current topics, unveils bold
projects, depicts precedent-setting developments, processes
and material developments to the professional audience
throughout the festival days.
Past speakers include Gert Hildebrand (chief designer,
MINI), Dr. Sascha Peters (CEO, haute innovation),
Max Fraser (design and craft curator) or Michael T. L. Lin
(vice CEO, Taiwan Design Center) and many others.
above: Jay Cousins, 2010
below: Audience, Open Talks 2010
27 DMY Berlin
28. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning
2.6.3 PuBlIC WorKshoPs
Design is about perceiving, reflecting and making – the
festival provides the public with access to cutting edge
developments, technologies and the persons that shape
and influence the field.
Starting off with Chris Bangle (former BMW chief designer)
in 2008, the festival invites dedicated industry experts to
offer inspirational workshops that are open to popular
participation.
above: Chris Bangle Workshop, 2009
below: Social Media Workshop, 2010
28 DMY Berlin
29. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning
2.6.4 MaKer laB
The DMY Maker Lab serves as a public experimentation
space for accessing new technologies, communication and
exchange concepts. Inaugurated in the 2010 design festival,
the lab is the first large maker platform in Germany and
was enthusiastically received by the press, public and pro-
fessionals.
The lab unites inventors, geeks, ‘nerds’, designers and
visitors in a 300 sqm workshop area fitted with some of
the finest technologies and materials available, side by side
with low-tech instruments and applications.
DMY Maker Lab, 2010
29 DMY Berlin
30. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.6 Knowledge Sharing, Communication and Learning
Entirely dedicated to open source, collective and co-wor- 2010 Maker Lab participants:
king concepts, the lab produced a monument of physical 25 workshop leaders, Premsela Dutch platform for
accomplishments, but above all expanded minds towards design and fashion Amsterdam, V2 Media Lab
a new understanding of cooperative and creative pro- Rotterdam, Betahaus Berlin, Open Design City Fab Lab
cesses, sparking off uncounted consecutive projects in the Berlin et al.
follow up.
Covered fields (selected):
Quickly established as a place for foresights into the bio-plastics, 3 D-printing (sintering), laser cutting,
things to come, the Lab is bound for further extension in 2 D-printing, digital data processing, analogue motion
2011. graphics / filmmaking, Arduino applications, e-textiles,
web-based social networking and communication,
internet commerce/marketplaces, architecture, curatorial
practice, open source book writing etc.
30 DMY Berlin
31. design reaktor berlin
2.7 B2B enterPrIses
For the ProFessIonal FIelD
Inspiration and Development for the Creative Sector and Businesses
Gert Hildebrand, Chief Designer MINI design reaktor berlin
32. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.7 B2B Enterprises for the Professional Field
2.7.1 InnovatIon WorKshoPs
Building upon many years of experience and thanks to
a vast international network of creative experts the festival
will introduce specific workshops for a limited number of
participants from design related businesses and the industry.
Innovation is a core asset: insiders offer expert advice and
inspiration on emerging developments that may shape or
even revolutionize the future design industry.
Workshop fields include
• emerging and grass roots concepts
(trade, cooperation, business strategy)
Open Source Workshop, DMY 2010 • sustainable future strategies and technologies
• new materials
• open design and co-working principles
• acting and thinking multidisciplinary
32 DMY Berlin
33. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.7 B2B Enterprises for the Professional Field
2.7.2 loCal MatChMaKIng
Forging Ventures between the Creative Sector and Businesses
As a design platform rooted in the German capital’s creative
habitat, DMY has been dedicated to the development of the local
professional field for over eight years. Consequently, a number of
B2B projects for designers and local companies will be launched
in the 2011 festival edition. Project directions include
• matchmaking between designers and businesses
• presentation of production capability
• linking craftsmanship, design and production
• project management; conceptual, design and
production management services
• marketing and distribution
These latest B2B ventures will complete the festival’s design
system cycle. Workshops and events will be conceived in coope-
ration with DMY partners within the design industry, the
creative habitat and professional associations.
Images: design reaktor berlin
33 DMY Berlin
34. Porca Miseria, Ingo Maurer, 2010
2.8 BerlIn DesIgn WeeK
Design as the City’s Common Theme
el ultimo grito, 2008 Karim Rashid, 2008
35. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.8 Berlin Design Week
2.8 BerlIn DesIgn WeeK
Design as the City’s Common Theme
DMY is currently initiating the founding of a Berlin Design
Week that shall act as an umbrella organisation and
communication platform for all design related activities set
around early June.
With the major Berlin based design organisations acting as
founding members, the design week shall provide an open
structure and extended event period to strengthen and
diversify the capital’s annual design events.
Set already for summer 2011, the Berlin Design Week will
include the main event DMY International Design Festival as
well as a steadily growing number of exhibitions in museums,
galleries, studios, showrooms and temporary locations -
relieving and extending the existing festival satellite exhibition
program.
Red Dress, Design: Aamu Song, 2008
35 DMY Berlin
36. DMY International Design Festival Berlin / June 1st – 5th, 2011 2.8 Berlin Design Week
The public will be invited to step into exhibitions and events
organised by local, national and international institutions,
companies and design groups - or quite simply to visit open
studios and ateliers and to get acquainted with the designers’
daily work.
The number of satellite venues is expected to grow
steadily from past year´s over 50 participants.
Appel Design Gallery, 2009
36 DMY Berlin
38. DMY International Design Festival Berlin / June 1st – 5th, 2011 3.0 The Festival in Numbers
2010 • Creative minds, industry specialists and promoters
• Visitors Main Exhibition from the international design community
(1 venue, 2 hangars, 11.000 sqm): 20.680 • Representatives from economic,
• Visitors Satellite Exhibitions (50 venues): ca. 4.500 political and cultural sectors
• Visitors further Events • International press
(Klublabor, Pecha Kucha Night): ca. 1.800
• Exhibitions and Showcases: 221 2009
• Participating Designers: > 710 • Visitors Main Exhibition (2 venues, 9.000 sqm): 15.650
• Participating Nations: ca. 30 • Visitors Satellite Exhibitions (52 venues): ca. 5.760
• Press Accreditations: > 500 • Exhibitions and Showcases: 175
• Participating Designers: > 570
Visitor Profile • Participating Nations: 26
• 2% National and International Press • Press Accreditations: > 400
• 25% International visitors
• 45% Local visitors 2008
• 38% Trade Audience • Visitors Main Exhibition (1 venue, 5.000 sqm): 11.860
• Visitors Satellite Exhibitions (36 venues): ca. 4.600
Target Audience • Exhibitions and Showcases: 133
• 20 – 55 year old • Participating Designers: > 330
• Highly educated, well informed, • Participating Nations: 18
design affiliated urbanites • Press Accreditations: ca. 250
38 DMY Berlin
39. DMY International Design Festival Berlin / June 1st – 5th, 2011 3.0 The Festival in Numbers
Visitors 26,790 Visitors
25,000 8,000
7,060
21,410 7,000
20,680
20,000
6,000
16,460
5,130
15,650 5,000
15,000
4,000 3,590
11,860
10,000
3,000 2,620
2,280
2,000
5,000
1,000
2008 2009 2010 Wed 09.06. Thu 10.06. Fri 11.06. Sat 12.06. Sun 13.06.
Visitors Main Exhibition and Satellite Events • Wednesday, 06.09. Opening Night: 3,590 visitors
• Thursday, 06/10: 2,620 Visitors
Visitors Main Exhibition
• Friday, 11/06: 2,280 Visitors
• Saturday, 06/12: 7,060 Visitors
• Sunday, 13/06: 5,130 Visitors
• Total visitors: 20,680
39 DMY Berlin
40. 4.0 CoMMunICatIon tools
oF the FestIval
The DMY International Design Festival Berlin 2010 has been promoted
through a broad campaign consisting of various communication tools –
in advance and throughout the festival.
41. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival
FestIval Catalogue
Our catalogue contains all relevant festival information:
from product launches, to introductions into current topics to
an overview of all festival modules by our exhibitors.
It has surpassed the role of a simple catalogue and is
considered to be a precious documentation of contemporary
design and hence a valuable collectors item.
The catalogue was sold at the fair, and is still available online
and in selected bookshops.
Circulation: 15.000
Pages: 287
Format: 15,5 cm x 22 cm
41 DMY Berlin
42. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival
Festival Catalogue
DEsIgN
For many, technology is the raison d’être
of design. Constantly evolving technologies
and materials allow designers and engineers to
SYMpOSIuM experiment with, develop and apply new possi-
bilities, pushing the boundaries of applications
and industrial products. Innovative technolo-
gies contain the promises of the ‚new’, and in
Are nerds the new designers? fact do change the fundamental conditions of
design time and again.
Lectures and panel talks by international designers,
The evolution from LP to CD to MP3,
researchers and cultural experts on the intersections between
for instance, had a profound effect on the
advanced technologies, social media and design. development and production of music playing
INTER-
equipment: the turntable turned into the
Walkman and later on into the iPod, changing
and shaping our everyday habits along the way.
Now the same is true for the lighting industry.
NATIONAL
Due to its energy inefficiency, the usage of the
DESIGN
FESTIVAL
BERLIN
2010
light bulb has quickly faded away and the realm
of lighting production – both on a design and
DEsIgN SYMpOSIuM
engineering level – bursts with new solutions
and technological inventions. As new concepts
are researched, developed, and applied, we
are beginning to see new possibilities in how
Technological Dreams Series: No.1, Robots,
2007 by Dunne & Raby lighting equipment can be reinvented and in
Photo: Per Tingleff turn change our living and working conditions.
16 17
16 17
FEsTIvAL
JurY
Invited by DMY to select
the festival participants and
to award the most outstanding
projects the jury members'
advice serves as an invaluable werner aisslinger hella Jongerius patrick reymond
voicefor the festival's future Designer, Studio Aisslinger
Designer, Jongeriuslab Designer, atelier oï
development. www.aisslinger.de www.jongeriuslab.com www.atelier-oi.ch
The works of the designer Werner Aisslin- Dutch Designer Hella Jongerius has In 1991 designer and interior-designer
ger cover the spectrum of experimental, artistic become known for the special way she fuses Patrick Reymond, Aurel Aebi and Armand
approaches, including industrial design and archi- industry and craft, high and low tech, tradition Louis founded the label atelier oï, whose work
tecture. He delights in making use of the latest and the contemporary in her works. After gradu- and philosophy is influenced by the many
technologies and has helped to introduce new ating at Eindhoven Design Academy she started disciplines and backgrounds of its members.
materials and techniques to the world of product her own design company, Jongeriuslab, through When they realize their projects for high-class
design. Werner Aisslinger has been developing which she produces projects for clients such clients such as Louis Vuitton, Bulgari, B&B
furniture with Italian brands like Cappellini, as Maharam, Vitra or Ikea as well as her own Italia, Ikea or Swatch, the team is crossing the
Vienna Design Week Vienna / Austria Now Is Here Design Distributors Bonn / Germany
Zanotta, Magis and Vitra. His work is exhibited projects, which have been shown at international disciplinary borders of architecture, design or
in the permanent collections of international galleries and museums (MoMA, Moss gallery in scenography. Thereby atelier oï has set complete- Droog, Goods, Ibride, Freedom of Creation, Fredrik Roijé
mischer'traxler
museums such as the Museum of Modern Art New York, Design Museum in London, Galerie ly new standards internationally. www.nowishere.de
www.viennadesignweek, www.mischertraxler.com
and the Metropolitan Museum in New York and KREO in Paris).
the Vitra Design Museum in Weil. 1991 gründet der Schweizer Innen- Now Is Here Design distributor ‚Now Is Here‘ show- Now Is Here Design Distributor ‚Now Is Here‘
Die niederländische Designerin Hella architekt und Designer Patrick Reymond Vienna Design Week Embassy presents Vienna Design Week Embassy präsentiert
cases latest projects, products and conceptual studies präsentiert die neuesten Projekte, Produkte und
Die Arbeiten des Designers Werner Jongerius ist bekannt für ihre besondere zusammen mit Aurel Aebi und Armand mischer'traxler – rumkugelbahn Design couple mischer'traxler – rumkugelbahn Das Designerduo
from international prestigious design brands. Dutch konzeptionelle Studien international renommierter
Aisslinger umfassen experimentelle und Art, Industrie und Handwerk, High- und Louis das Label atelier oï, dessen Arbeit und mischer’traxler (DMY Award Winners 2009) restages mischer’traxler (u.a. DMY Award 2009) setzt
design icons from Droog, ‚Metrobowl‘ from Frederik Designlabels: Niederländische Designikonen von
künstlerische Ansätze in den Bereichen Low-Tech, sowie Traditionelles mit Zeitgenös- Philosophie vor allem durch die vielseitigen projects resulted during Vienna Design Week. spezielle Projekte der Vienna Design Week in Szene.
Roijé, zipperlight ‚Zipp‘ from Goods, as well as 'wild Droog, ‚Metrobowl‘ von Frederik Roijé, Reis-
Industriedesign und Architektur. Durch den sischem in ihren Arbeiten zu verbinden. Nach Kompetenzen seiner Mitglieder geprägt ist. The ball path is a reminisence of Vienna´s Prater and its Zu sehen ist eine Rumkugelbahn als Reminiszenz
creatures' from Ibride. Freedom of Creation, pioneering verschlusslampe ‚Zipp‘ von Goods sowie ‚wilde
Einbezug neuer Technologien hat er dazu ihrem Abschluß an der Design Academy in Bei der Realisation ihrer Projekte für hoch- typical sweet and candies. Feel invited to join this year’s an den Wiener Prater und sein Zuckerwerk.
design and research company and specialized in rapid Kreaturen‘ von Ibride. Freedom of Creation, ein
beigetragen, neue Techniken und Materialien Eindhoven gründete sie ihre eigene Firma, rangige Kunden wie Louis Vuitton, Bulgari, festival October 1 – 10. On display are products by Gezeigt werden Produkte von Breaded Escalope,
manufacturing technologies will design and manufac- zukunftsweisendes Design- und Research-Unter-
in der Welt des Produktdesigns zu etablieren. Jongeriuslab, mit der sie sowohl Aufträge für B&B Italia, Ikea oder Swatch, überschreitet Breaded Escalope, Casali, Marco Dessi, dottings, Max Casali, Marco Dessi, dottings, Max Lamb,
ture stunning new products live at DMY using a 3D nehmen aus Amsterdam, welches sich auf Rapid
Aisslinger entwickelte Möbel mit Firmen wie Kunden wie Maharam, Vitra oder Ikea, als das Team die disziplinären Grenzen von Lamb, J.&L. Lobmeyr, Mühlbauer, Augarten, POLKA, J.&L. Lobmeyr, Mühlbauer, Augarten, POLKA,
printer. Manufacturing-Technologie spezialisiert hat, schafft
DMY ALLSTArS
Cappellini, Zanotta, Magis und Vitra. Seine auch eigene Projekte produziert, die in inter- Architektur, Design und szenographische Posenanski, RiessKELOMAT, Adrien Rovero, Robert Posenanski, RiessKELOMAT, Adrien Rovero, Robert
bei DMY live mit einem 3D-Printer atemberaubende
Arbeit ist u.a. Teil der permanenten Ausstel- nationalen Galerien und Museen (MoMA, Darstellung. Damit hat das atelier oï inter- Rüf, soda designers, Vösslauer, Wittmann. Rüf, soda designers, Vösslauer, Wittmann.
Design-Objekte.
lung des Museum of Modern Art (MoMA) Moss Gallery in New York, Design Museum national neue Maßstäbe gesetzt. Der Mini-Vergnügungspark lädt ein, von 1. bis 10.
und Metropolitan Museum NYC sowie des in London, Galerie KREO in Paris) ausgestellt Oktober 2010 selbst in Wien dabei zu sein.
Vitra Design Museums in Weil. werden.
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42 DMY Berlin
43. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival
Festival Catalogue
The Swiss Design Focus is supported by
Design Fokus Schweiz wird unterstützt von
Hotel partners
Schweiz. Hotel Partner
The DMY Berlin design platform is supported by the Berliner federal initiative Projekt Zukunft,
co-financed by the European Regional Development Fund (ERDF)
Die Designplattform DMY Berlin wird gefördert durch die Berliner Landesinitiative Projekt Zukunft,
kofinanziert durch den Europäischen Fonds für regionale Entwicklung (EFRE)
Media partners
Special thanks to the co-operation partners of the DMY International Design Festival Berlin 2010 Medienpartner
Besonderer Dank geht an die Kooperationspartner des DMY International Design Festival Berlin 2010
FEsTIvAL pArTNErS
DMY International Design Festival Berlin 2010 is supported by the institutions Online partners
FEsTIvAL pArTNErS
DMY International Design Festival Berlin 2010 is supported by Onlinepartner
Das DMY International Design Festival Berlin 2010 wird institutionell unterstützt von
Das DMY International Design Festival Berlin 2010 wird unterstützt von
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43 DMY Berlin
44. DMY International Design Festival Berlin / June 1st – 5th, 2011 4.0 Communication tools of the festival
FestIval PrograM
The festival program gave a detailed overview of all
the event modules and served as a guide for visitors at
the festival.
It was available for free at all festival venues and also in
selected bars, clubs, cafés, restaurants, book stores,
design shops, cinemas, galleries, museums and other
cultural sites of Berlin.
Circulation: 25.000
Pages: 72
Format: 15,5 cm x 22 cm
44 DMY Berlin
