My speech at Marketing Essence , Targu-Mures, 21.11.2009

1. What is Marketing ?- My way - Madalin MaticaMarketing Essence21.11.2009 TarguMures

3. Any idea what is Marketing ?

4. New Marketing New paradigm

5. Multi-Discipline

6. Are you one of us ?

7. EI vsNOI STRATEGII EXECUTIIPLANIFICARI ACTIUNI DIRECTEMINIMIZAREA COST CRESTERI VANZARISINERGIE DESCENTRALIZAREPROCESE PRODUCTIE PROIECTESTANDARDIZARE RE-INVENTCLIENTI MARI CLIENTI VIZIONARICUMPARA COMPANII CREAM COMPANIIMARKET SHARE MARKET CREATIONMBA WTF/Make something happend

8. EI vsNOI PLAN DE ACTIUNE PROTOTIPEVALUARE ALT PROTOTIPREFACERE PLAN ALT PROTOTIPHR FOARTE BUN TALENTEGOOD PR COOL BLOGBRAND LOVEMARKTRAFIC RETURNING VISITORFOARTE BUN REMARCABILSA NE IMPACAM SA AVANSAM “NO MATTER WHAT”

9. My way, my ideas

10. OK. I’ll stop the theory.Back on “real life” 10 best advices in Marketing -or how to fight your boss as marketer -

11. Selling is hard. Harder than you may ever realize. So, if I seem stressed, cut me some slack.

12. Selling is personal. When I make a promise, I have to keep it. If you force me to break that promise (by changing processes, features or a rollout schedule) I will never forgive you.

13. Selling is interpersonal. I am not moving bits, I'm trying to change people's minds, one person at a time. So, no, I can't tell you when the sale will close. No one knows, especially the prospect.

14. I love selling. I particularly love selling great stuff, well marketed. Don't let me down. Don't ask me to sell lousy stuff.

15. I'm extremely focused on the reward half of the equation. Salespeople love to keep score, and that's how I keep score. So don't change the rules in the middle, please.

16. I have no earthly idea what really works. I don't know if it's lunch or that powerpoint or the Christmas card I sent last year. But you know what? You have no clue what works either. I'll keep experimenting if you will.

17. There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to create with a phone book.)

18. Usually, customers lie when they turn me down. They make up reasons. But every once in a while, I actually learn something in the field.

19. I know you'd like to get rid of me and just take orders on the web. But that's always going to be the low-hanging fruit. The game-changing sales, at least for now, come from real people interacting with real people.

20. The two worst pieces of feedback you can give me (because neither is really actionable or especially effective): a. lower the price and b. make our product just like our competitors.

21. That’s what you paid for ? Q&A What next ? www.matica.roLinkedInemail me see if I answer Don’t call me and don’t ask for a business card. You will not get one