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SGA - July 9 - Future of Marketing
1.
The future of
marketing. Matt Dickman//Fleishman-Hillard
2.
Welcome.
3.
4.
@mattdickman
5.
this presentation n00b
guru
6.
About me.
7.
8.
http://technomarketer.typepad.com
9.
10.
http://www.google.com/search?&q=matt+dickman
11.
12.
What is the
future of marketing?
13.
14.
15.
The foundation for
tomorrow is here today.
16.
If you don’t
like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
17.
“The best idea
is boss” -CP+B
18.
Social Media (sō'shəl′
mē·dē·ə)
19.
My definition: people
connecting to people via technology.
20.
Social media is
a fad.
21.
All media will
be social media.
22.
23.
24.
25.
The formula has
changed.
26.
It’s not about
spamming 1,000,000 people to convert 100 people.
27.
It is about
reaching the right 10 people who reach 100 people who reach 1,000 people.
28.
The world has
changed.
29.
1.0
2.0
30.
The roadmap changed.
31.
32.
33.
The language changed.
34.
<html> <head> <title>The web changed
things.</title> </head> <body> Hello World! </body> </html>
35.
36.
The pace changed.
37.
38.
The faces have
changed.
39.
40.
41.
Choice is growing
exponentially.
42.
43.
44.
Our channel fragments
have fragments.
45.
I will help
you avoid contracting the highly contagious BSOS...
46.
Bright Shiny Object
Syndrome
47.
48.
49.
Most companies/agencies were
not built for dialogue.
50.
Traditional digital is
running rampant.
51.
Most marketers on
Facebook use it as a broadcast platform.
52.
We have traditionally
pushed...
53.
...and shouted.
54.
Advertising is not
dead.
55.
Sometimes it works.
56.
Emotion is key
to marketing.
57.
Advertising is better
at emotion.
58.
59.
It just doesn’t
work in a vacuum.
60.
61.
PR
Advertising
62.
PR
Advertising Interactive
63.
PR
Interactive
64.
Advertising Interactive
65.
Today.
66.
PR
Advertising Interactive
67.
Tomorrow.
68.
PR
Advertising Interactive
69.
Marketing
70.
Experiences rule.
71.
Storytelling is a
must.
72.
73.
74.
75.
76.
The dream of
1-to-1.
77.
78.
Social media gets
us closer.
79.
Relationships need to
be aligned closer to the bottom line.
80.
81.
82.
Location agnostic.
83.
Portable.
84.
85.
Widgets are portable,
brand gateways.
86.
87.
GPS adds physical
context.
88.
Time agnostic.
89.
90.
91.
Customers are constantly
moving.
92.
93.
We have to
find them.
94.
We have to
listen and adapt.
95.
96.
End of interruption.
97.
98.
99.
100.
101.
102.
The “me” economy.
103.
104.
105.
15 megabytes is
the new 15 minutes.
106.
The barrier to
create and publish content does not exist.
107.
108.
If you knew
your employees were always being recorded, how would you change?
109.
Consumer content can
be great.
110.
111.
Or really bad.
112.
Hurricane Kohls.
113.
Paul McEnany |
http://heehawmarketing.typepad.com
114.
Wal-Mart flog.
115.
116.
Either way, it
spreads quickly.
117.
It’s called viral
for a reason.
118.
How to get
the most out of social media.
119.
Listen, prepare, engage,
adapt.
120.
We have to
listen before we do anything.
121.
Know the tone,
the influencers and what already exists.
122.
Don’t just react. Proactively
seek engagement.
123.
What would you
do?
124.
“I’m planning change
providers...who should I use?” -@somebody_on_twitter
125.
Look below the
surface.
126.
Micromedia.
127.
128.
129.
130.
131.
132.
133.
134.
135.
136.
137.
138.
139.
140.
Social Media Conversation
Social Content Open Enabling Networks Sharing Platforms •! Blogs •! Facebook •! YouTube •! Wikipedia •! Message •! MySpace •! Flickr •! Dell IdeaStorm Boards •! LinkedIn •! Digg •! Micropublishing •! Delicious
141.
*Brian Solis
142.
143.
Allow your content
to be easily shared.
144.
145.
146.
And remixed.
147.
148.
What’s your Amen
Break?
149.
150.
151.
It doesn’t matter
your industry or niche.
152.
153.
The unmasking of
brands.
154.
I don’t want
to connect to your company.
155.
I do want
to connect to YOU.
156.
157.
158.
Content is king.
159.
Create content to
add value.
160.
161.
162.
163.
Marketing
164.
Put strategy first.
165.
Adding value should
be the goal.
166.
How do I
get started?
167.
JUST DO IT.
168.
Create a blog,
join Twitter, find those high-school friends on Facebook, link with your peers on LinkedIn.
169.
Thank you.
Matt Dickman matt.dickman@fleishman.com http://technomarketer.typepad.com
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