Google Analytics: Measuring for results, a practical guide

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Matter Solutions

Presentation given to the Brisbane Web Design meetup group on 13th August 2009

Technologie

13-Aug-09 - Brisbane Web Design Group Google Analytics: Measuring for results, a practical guide Ben Maden MEng MBA – Web Consultant

Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the website for? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measure the objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benchmark! ,[object Object],[object Object],[object Object],[object Object]

How to setup Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paste the JavaScript code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics will now work* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intelligent Linking Link to your website Learn from your traffic Examples Source=Google Medium=cpc or email Term=running+shoes Content=logolink or textlink Campaign=Launch or 09sale

Goal Tracking ,[object Object],[object Object],GOAL=+1 /myform.html /form-thanks.html

Goal Tracking ,[object Object],Enter the Goal URL as /form-thanks.html

Funnel Visualisation Set date range View flow of visitors through the path Objective: Abandonment Reduction

Limitations ,[object Object],[object Object],[object Object],[object Object]

More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I’m looking for people to help me with… ,[object Object],[object Object],[object Object],[object Object],[object Object],Thank you, questions?

Background: Ben Maden ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Google Analytics: Measuring for results, a practical guide

1. 13-Aug-09 - Brisbane Web Design Group Google Analytics: Measuring for results, a practical guide Ben Maden MEng MBA – Web Consultant

6. Get Google Analytics

8. Copy the code

10.

11.

12. Visits: BWD all time (by week)

13. Visits: Compare years (by month)

14. Keywords (compared)

15. Map Overlay – 1 year (1 of 2)

16. Map Data – 1 year (2 of 2)

17. Top Landing Pages – 1 year

18. Top Exit Pages – 1 year

19. Referring websites (1 year)

20. Intelligent Linking Link to your website Learn from your traffic Examples Source=Google Medium=cpc or email Term=running+shoes Content=logolink or textlink Campaign=Launch or 09sale

21.

22.

23. Goal Tracking Results

24. Define a Funnel

25. Funnel Visualisation Set date range View flow of visitors through the path Objective: Abandonment Reduction

26.

27.

28. Thank you, questions?

29.

30.

Notes de l'éditeur

Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
Propects display needs though search terms
Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications