Presentation by Matt Forman from Traffika and Russell Bullen from OMC at the ENACT national conference in Cairns. June 2009.

1. welcome Russell Bullen – OMC Matt Forman - Traffika

2. our conversation today.. What’s happening online …right now How it works How you can make it work for your clients

3. What’s happening right now

4. Media consumption has changed

5. Internet has taken over from TV? *Source: Nielsen Online Internet and Technology Report March 2009

6. Ad $ keep flowing online

8. Big retailers have fallen asleep at the wheel

10. Fishing where the fish are

11. Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish

15. Let’s talk Product Sales Someone throw me a line !

16. Performance Media Pay only when your marketing objective has been achieved

18. Let’s talk Lead Generation Someone throw me another line !

19. What’s all this twittering about? Social media…how to join the global conversation

24. Who’s using Twitter Educate Engage Entertain

25. Let’s tweet Someone throw me a line

26. we found them, we caught them now we want to eat keep them hook, line and sinker

27. Using email to engage and retain your customers The power of CRM